Robbie Bolog
Team Lead at Improove- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Amanda Melkonian
Robbie and I have worked on numerous client engagements together across two digital marketing agencies. His attention to detail and ability to craft a meaningful narrative for client strategies have helped solidify the importance of SEO and PPC within companies' marketing budgets. He's able to deftly manage teams at all levels, creating environments where all feedback feels constructive, meetings result in actionable next steps, and concerns are validated. Robbie's ability to identify and fill gaps in internal processes has led to the development and implementation of streamlined approaches for training and reporting. His drive and collaborative spirit make for a positive working environment.
John Williams
Robbie is possibly the most driven, goal-oriented and goal-achieving person I've worked with in my 20+ years of professional experience. While working with Robbie, I was most impressed with his ability to quickly learn and adapt to new systems and technologies that we were developing at rapid speed to meet the needs of a growing department. He was a key contributor to the integration and support of the numerous processes and procedures we designed and a primary factor in the exponential growth we experienced as a result of those systems. I was never once concerned with any task or request asked of Robbie in terms of it being completed correctly and on time. He was a vocal contributor to the team and his recommendations were always deliberate and well thought out. His unique ideas were commonly implemented and resulted in significant improvements. Outside of the office, I have been very fortunate to witness and admire his tremendous success within what is perhaps one of the most difficult industries to survive in - Music. What he has achieved in a short time with his band Captain Ivory is nothing short of amazing to me and I frequently find myself both proud and inspired by what his tremendously hard work has produced. He has paid the price through years to become an effective professional in a myriad of disciplines required to thrive in that business (marketing, sales, branding, logistics, public speaking, video and audio production, and accounting...just to name a few!). There is no question to me that Robbie will achieve his goal of being successful with his music and I will be the least shocked person in the world when I turn on the TV one day and see him playing somewhere to huge audiences of admiring fans. Finally, having gotten to know Robbie and his family personally I will say that you won't find a kinder, more supportive group of people. They have showed me great empathy and support in difficult times and anyone that has a chance to work with or get to know Robbie will immediately understand this for themselves.
Amanda Melkonian
Robbie and I have worked on numerous client engagements together across two digital marketing agencies. His attention to detail and ability to craft a meaningful narrative for client strategies have helped solidify the importance of SEO and PPC within companies' marketing budgets. He's able to deftly manage teams at all levels, creating environments where all feedback feels constructive, meetings result in actionable next steps, and concerns are validated. Robbie's ability to identify and fill gaps in internal processes has led to the development and implementation of streamlined approaches for training and reporting. His drive and collaborative spirit make for a positive working environment.
John Williams
Robbie is possibly the most driven, goal-oriented and goal-achieving person I've worked with in my 20+ years of professional experience. While working with Robbie, I was most impressed with his ability to quickly learn and adapt to new systems and technologies that we were developing at rapid speed to meet the needs of a growing department. He was a key contributor to the integration and support of the numerous processes and procedures we designed and a primary factor in the exponential growth we experienced as a result of those systems. I was never once concerned with any task or request asked of Robbie in terms of it being completed correctly and on time. He was a vocal contributor to the team and his recommendations were always deliberate and well thought out. His unique ideas were commonly implemented and resulted in significant improvements. Outside of the office, I have been very fortunate to witness and admire his tremendous success within what is perhaps one of the most difficult industries to survive in - Music. What he has achieved in a short time with his band Captain Ivory is nothing short of amazing to me and I frequently find myself both proud and inspired by what his tremendously hard work has produced. He has paid the price through years to become an effective professional in a myriad of disciplines required to thrive in that business (marketing, sales, branding, logistics, public speaking, video and audio production, and accounting...just to name a few!). There is no question to me that Robbie will achieve his goal of being successful with his music and I will be the least shocked person in the world when I turn on the TV one day and see him playing somewhere to huge audiences of admiring fans. Finally, having gotten to know Robbie and his family personally I will say that you won't find a kinder, more supportive group of people. They have showed me great empathy and support in difficult times and anyone that has a chance to work with or get to know Robbie will immediately understand this for themselves.
Amanda Melkonian
Robbie and I have worked on numerous client engagements together across two digital marketing agencies. His attention to detail and ability to craft a meaningful narrative for client strategies have helped solidify the importance of SEO and PPC within companies' marketing budgets. He's able to deftly manage teams at all levels, creating environments where all feedback feels constructive, meetings result in actionable next steps, and concerns are validated. Robbie's ability to identify and fill gaps in internal processes has led to the development and implementation of streamlined approaches for training and reporting. His drive and collaborative spirit make for a positive working environment.
John Williams
Robbie is possibly the most driven, goal-oriented and goal-achieving person I've worked with in my 20+ years of professional experience. While working with Robbie, I was most impressed with his ability to quickly learn and adapt to new systems and technologies that we were developing at rapid speed to meet the needs of a growing department. He was a key contributor to the integration and support of the numerous processes and procedures we designed and a primary factor in the exponential growth we experienced as a result of those systems. I was never once concerned with any task or request asked of Robbie in terms of it being completed correctly and on time. He was a vocal contributor to the team and his recommendations were always deliberate and well thought out. His unique ideas were commonly implemented and resulted in significant improvements. Outside of the office, I have been very fortunate to witness and admire his tremendous success within what is perhaps one of the most difficult industries to survive in - Music. What he has achieved in a short time with his band Captain Ivory is nothing short of amazing to me and I frequently find myself both proud and inspired by what his tremendously hard work has produced. He has paid the price through years to become an effective professional in a myriad of disciplines required to thrive in that business (marketing, sales, branding, logistics, public speaking, video and audio production, and accounting...just to name a few!). There is no question to me that Robbie will achieve his goal of being successful with his music and I will be the least shocked person in the world when I turn on the TV one day and see him playing somewhere to huge audiences of admiring fans. Finally, having gotten to know Robbie and his family personally I will say that you won't find a kinder, more supportive group of people. They have showed me great empathy and support in difficult times and anyone that has a chance to work with or get to know Robbie will immediately understand this for themselves.
Amanda Melkonian
Robbie and I have worked on numerous client engagements together across two digital marketing agencies. His attention to detail and ability to craft a meaningful narrative for client strategies have helped solidify the importance of SEO and PPC within companies' marketing budgets. He's able to deftly manage teams at all levels, creating environments where all feedback feels constructive, meetings result in actionable next steps, and concerns are validated. Robbie's ability to identify and fill gaps in internal processes has led to the development and implementation of streamlined approaches for training and reporting. His drive and collaborative spirit make for a positive working environment.
John Williams
Robbie is possibly the most driven, goal-oriented and goal-achieving person I've worked with in my 20+ years of professional experience. While working with Robbie, I was most impressed with his ability to quickly learn and adapt to new systems and technologies that we were developing at rapid speed to meet the needs of a growing department. He was a key contributor to the integration and support of the numerous processes and procedures we designed and a primary factor in the exponential growth we experienced as a result of those systems. I was never once concerned with any task or request asked of Robbie in terms of it being completed correctly and on time. He was a vocal contributor to the team and his recommendations were always deliberate and well thought out. His unique ideas were commonly implemented and resulted in significant improvements. Outside of the office, I have been very fortunate to witness and admire his tremendous success within what is perhaps one of the most difficult industries to survive in - Music. What he has achieved in a short time with his band Captain Ivory is nothing short of amazing to me and I frequently find myself both proud and inspired by what his tremendously hard work has produced. He has paid the price through years to become an effective professional in a myriad of disciplines required to thrive in that business (marketing, sales, branding, logistics, public speaking, video and audio production, and accounting...just to name a few!). There is no question to me that Robbie will achieve his goal of being successful with his music and I will be the least shocked person in the world when I turn on the TV one day and see him playing somewhere to huge audiences of admiring fans. Finally, having gotten to know Robbie and his family personally I will say that you won't find a kinder, more supportive group of people. They have showed me great empathy and support in difficult times and anyone that has a chance to work with or get to know Robbie will immediately understand this for themselves.
Credentials
-
Google Analytics Certification
GoogleApr, 2017- Nov, 2024 -
Google Display Advertising Certification
GoogleMay, 2017- Nov, 2024 -
Google Mobile Advertising Certification
GoogleMay, 2017- Nov, 2024 -
Google Youtube Advertising Certification
GoogleMay, 2017- Nov, 2024 -
Google Adwords Certification - Search Advertising
GoogleNov, 2016- Nov, 2024 -
Google Shopping Advertising Certification
GoogleMay, 2017- Nov, 2024 -
Google Adwords Fundamental
Google -
Google Analytics Individual Qualification
Google
Experience
-
Improove
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Team Lead
-
Jan 2023 - Present
-Develop SEO strategies to drive organic search traffic and conversions for enterprise B2B & B2C clients. -Lead a team of SEO strategists and specialists helping them reach professional development goals -Work with COO and fellow Team Leads on the refinement of internal processes & client deliverables (reporting, content strategy, etc). -Collaborate with Head of Sales and Customer Relationship Managers on biz-dev (proposal development, forecasting, pitching). -Coordinate with Improove’s offices in Austria, Germany, & Spain on multi-national client engagements Show less
-
-
-
Climb Marketing
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Vice President of Client Services
-
Jul 2019 - Dec 2022
**Exited Following Company Acquisition**In my operations management role as VP of Client Services, I lead our SEO, Digital Advertising, & Project Management teams through the development & implementation of demand generation strategies for our clients, ensuring they align with client goals and drive ROI. I have a continual focus on building, leading, and cultivating growth within our operations team by removing barriers, improving processes, and advancing the professional development of the team. Show less
-
-
Director of Paid Media
-
Mar 2016 - Jul 2019
Climb Marketing provides top-caliber digital marketing services to B2B companies, so in-house marketing teams can confidently achieve their goals for visibility, traffic and leads. We specialize in demand generation through search engine optimization (SEO), paid search advertising (PPC), social media advertising, and display advertising/retargeting. As necessary, we also provide the content, creative, and measurement support to drive a successful campaign.As Director of Paid Media, I help develop Climb's digital advertising products & processes, while managing a team of digital advertising strategists. Part of my role involves implementing digital advertising campaigns for large B2B clients with the primary goal of lead generation & conversion optimization. Managed platforms include, but are not limited to: * Google Ads (Adwords)* Bing Ads* Facebook Ads* LinkedIn Ads* Youtube Ads* Retargeting/Remarketing* Programmatic Ad Platforms* Amazon Ads* Quora Ads Show less
-
-
-
2 the Top Web Design & Marketing
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Director of Search Marketing
-
Aug 2014 - May 2018
Coordinate and implement digital marketing strategy including search engine optimization, paid search advertising, & social media management for a wide array of B2B & consumer verticals. Clients range from numerous multi-million dollar healthcare corporations to law firms and varying small businesses in the greater-Nashville area. Job roles include project management, client budget allocation & strategizing, pay per click account management across Google Adwords, Bing, Yahoo, & Facebook, web analytics analysis & reporting, video production & photography, and organic search engine optimization. Show less
-
-
-
Robbie Bolog Digital Marketing Services LLC
-
Greater Nashville Area, TN
-
Freelance Marketing Consultant
-
Jan 2013 - May 2018
I provide digital marketing & web design services for a wide range of B2B & B2C companies. I enjoy working one on one with business owners and marketing stakeholders to increase lead generation and brand awareness. Is your website working for you? Are you able to accurately measure ROI from your digital marketing efforts? After spending time under the hood learning about your product/service we develop an action plan that best fits your goals and will deliver measurable bottom line results. This often combines paid search, social media ads, remarketing, call tracking, and landing page optimization. Some of the digital marketing tools I implement and manage include: • Google Adwords (Search) • Google Display Ads • eCommerce / Shopping Ads • Youtube Advertising • Facebook & Instagram Ads • Bing Ads • Yahoo Gemini • Callrail • Wordpress Website Development • Instapage Landing Page Design Show less
-
-
-
Pure Visibility
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Pay Per Click Strategist
-
Nov 2012 - Aug 2014
I manage corporate level Google Adwords and Analytics accounts for Pure Visibility clients across a variety of marketing verticals. Tasks include: - Daily analysis of budget allocation across multiple paid search networks including Google Adwords, Bing Ads, and Facebook Ads. - Conduct detailed monthly reporting of key account metrics, relate the data to client's overall goals (increase ROI). - Provide actionable next steps for clients' digital marketing strategy using insights and conclusion drawn from web traffic data. Show less
-
-
-
Learning Care Group
-
United States
-
Education Administration Programs
-
700 & Above Employee
-
Local Search / CMS / SEO Contractor
-
Sep 2012 - Oct 2012
Conducted a comprehensive audit of Google+ Review presence for all Learning Care Group (LCG) school locations. I also was responsible for managing local school website updates and modifications within the LCG content management system (CMS), with a focus on keyword consistency and clear calls to action across all school pages. Finally, I designed and initiated a hyper-local SEO effort with a focus on link building and community outreach for designated school divisions. Conducted a comprehensive audit of Google+ Review presence for all Learning Care Group (LCG) school locations. I also was responsible for managing local school website updates and modifications within the LCG content management system (CMS), with a focus on keyword consistency and clear calls to action across all school pages. Finally, I designed and initiated a hyper-local SEO effort with a focus on link building and community outreach for designated school divisions.
-
-
-
Pure Visibility
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Pay Per Click Intern
-
Jul 2012 - Sep 2012
I work closely with other members of the Pay Per Click team to help manage and launch campaigns for a variety of high profile clients across many paid advertising platforms. These include Google Adwords, Facebook ads, Linkedin ads, and Microsoft Adcenter. I work closely with other members of the Pay Per Click team to help manage and launch campaigns for a variety of high profile clients across many paid advertising platforms. These include Google Adwords, Facebook ads, Linkedin ads, and Microsoft Adcenter.
-
-
-
See's Candies
-
Retail
-
700 & Above Employee
-
Sales Associate
-
Nov 2007 - Sep 2012
Directly market seasonal selections of See's product line to consumers through sampling, signage, product demonstration and B2C interactions. Manage and maintain preparation and placement of all products. Work closely with numerous non-profit organizations to distribute excess product to charitable causes. Have exceeded annual six-figure target sales goals for the last two years. Recently awarded company-sponsored trip to San Francisco in recognition of achievements. Directly market seasonal selections of See's product line to consumers through sampling, signage, product demonstration and B2C interactions. Manage and maintain preparation and placement of all products. Work closely with numerous non-profit organizations to distribute excess product to charitable causes. Have exceeded annual six-figure target sales goals for the last two years. Recently awarded company-sponsored trip to San Francisco in recognition of achievements.
-
-
-
Eastern Michigan University
-
United States
-
Higher Education
-
700 & Above Employee
-
Student Director of Marketing for Academic Programming
-
Sep 2008 - Aug 2012
I help create effective promotional video content for various university departments, as well as help manage the Eastern Michigan social media efforts. My daily responsibilities include brainstorming and implementing social media strategy, designing visually appealing graphics and video content, and focusing on helping Eastern Michigan utilize these tools to increase student retention and enrollment. I help create effective promotional video content for various university departments, as well as help manage the Eastern Michigan social media efforts. My daily responsibilities include brainstorming and implementing social media strategy, designing visually appealing graphics and video content, and focusing on helping Eastern Michigan utilize these tools to increase student retention and enrollment.
-
-
Education
-
Eastern Michigan University
Bachelor of Science (B.S.), Electronic Media with emphasis in Marketing