Experience

OtherLevels

• Australia
• Advertising Services
• 1 - 100 Employee

• Director of Sports Engagement

  • Sep 2021 - Jun 2022

• Sabbatical

  • Oct 2020 - Sep 2021

• Director of US Operations and Strategic Services

  • Jun 2019 - Oct 2020

• Director, Strategic Marketing Services

  • Jun 2017 - Jun 2019

  - Lead U.S. office restructure, achieving profitability within the year (restructure began in November 2016). - Grow U.S. revenues by an average of 35% annually over three years. - Grow U.S. Strategic Marketing Service contracts by 75%, YoY from retained clients. - Develop and manage global Strategic Services group, including the creation and cultivation of new offerings to better meet client needs and further increase CRM effectiveness. - Provide leadership and… Show more - Lead U.S. office restructure, achieving profitability within the year (restructure began in November 2016). - Grow U.S. revenues by an average of 35% annually over three years. - Grow U.S. Strategic Marketing Service contracts by 75%, YoY from retained clients. - Develop and manage global Strategic Services group, including the creation and cultivation of new offerings to better meet client needs and further increase CRM effectiveness. - Provide leadership and development of the Data and Analysis team for the continual evolution of our internal and client-facing reporting solutions (including, but not limited to, mySQL, Redshift, and Tableau) to ensure the success of our global clients. - Hire and manage U.S. office and its employees, aligning to the company's new goals and objectives.

• Senior Manager, Strategic Marketing Services

  • Mar 2015 - Jun 2017

  - Use multi-variant testing, control group analysis, and dynamic segmentation to create CRM strategies and provide expertise for top-tier global brands. - Create strategies to help enterprises clients reduce churn by up to 30%, increase user engagement by up to 50%, and other CRM-based KPIs. - Design, develop, and publish suite of advanced reports (using primarily Redshift and Tableau) leveraging the billions of monthly data points to provide additional value to clients and… Show more - Use multi-variant testing, control group analysis, and dynamic segmentation to create CRM strategies and provide expertise for top-tier global brands. - Create strategies to help enterprises clients reduce churn by up to 30%, increase user engagement by up to 50%, and other CRM-based KPIs. - Design, develop, and publish suite of advanced reports (using primarily Redshift and Tableau) leveraging the billions of monthly data points to provide additional value to clients and revenue for OtherLevels. - Manage day-to-day relationships, renewals, service expansion, and growth for US-based accounts and US-based employees, garnering a 95% client retention rate.



DoubleDown Interactive

• United States
• Entertainment Providers
• 1 - 100 Employee

• Mobile Marketing Manager

  • Jun 2013 - Mar 2015

  - Oversee the mobile marketing strategy for world’s largest social casino, with mobile providing tens of millions in annual revenue and a multi-million dollar monthly marketing budget. - Increase revenue and player usage 200%, to a 9-figure annual run-rate and 7-figure DAU, through disciplined analysis of revenue, acquisition, and retention KPIs, as well as developing powerful payer conversion promotions and inter-departmental diplomacy to drive key product decisions. - Create… Show more - Oversee the mobile marketing strategy for world’s largest social casino, with mobile providing tens of millions in annual revenue and a multi-million dollar monthly marketing budget. - Increase revenue and player usage 200%, to a 9-figure annual run-rate and 7-figure DAU, through disciplined analysis of revenue, acquisition, and retention KPIs, as well as developing powerful payer conversion promotions and inter-departmental diplomacy to drive key product decisions. - Create and manage a world-class push notification strategy, bringing a young product to the caliber of email marketing—tripling engagement rates. - Reduce user churn 30% by creating mobile remarketing advertising strategies, sophisticated push notification segmentation targeting, and incorporating key cross-promotional tactics to DoubleDown’s desktop audience. Show less - Oversee the mobile marketing strategy for world’s largest social casino, with mobile providing tens of millions in annual revenue and a multi-million dollar monthly marketing budget. - Increase revenue and player usage 200%, to a 9-figure annual run-rate and 7-figure DAU, through disciplined analysis of revenue, acquisition, and retention KPIs, as well as developing powerful payer conversion promotions and inter-departmental diplomacy to drive key product decisions. - Create… Show more - Oversee the mobile marketing strategy for world’s largest social casino, with mobile providing tens of millions in annual revenue and a multi-million dollar monthly marketing budget. - Increase revenue and player usage 200%, to a 9-figure annual run-rate and 7-figure DAU, through disciplined analysis of revenue, acquisition, and retention KPIs, as well as developing powerful payer conversion promotions and inter-departmental diplomacy to drive key product decisions. - Create and manage a world-class push notification strategy, bringing a young product to the caliber of email marketing—tripling engagement rates. - Reduce user churn 30% by creating mobile remarketing advertising strategies, sophisticated push notification segmentation targeting, and incorporating key cross-promotional tactics to DoubleDown’s desktop audience. Show less



JetCityMobile

• Seattle

• Co-Founder

  • Mar 2012 - Nov 2014

  A group helping to cement Seattle as the epicenter for the mobile industry, innovation and conversation by hosting quarterly talks from industry leaders. @jetcitymobile A group helping to cement Seattle as the epicenter for the mobile industry, innovation and conversation by hosting quarterly talks from industry leaders. @jetcitymobile



Placed

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Marketing Manager

  • Jan 2013 - Jun 2013

  - Manage the growth of our consumer mobile apps and our Placed Affiliated program. - Increase monthly growth rate of mobile consumer applications 4x. - Double the size of “High Value Users” through acquisition and retention strategies - Design, test, and launch an affiliate program with over 1 Billion location data points being measured monthly, matching existing programs metrics. - Successfully reduce new and high value user acquisition costs by 50% through… Show more - Manage the growth of our consumer mobile apps and our Placed Affiliated program. - Increase monthly growth rate of mobile consumer applications 4x. - Double the size of “High Value Users” through acquisition and retention strategies - Design, test, and launch an affiliate program with over 1 Billion location data points being measured monthly, matching existing programs metrics. - Successfully reduce new and high value user acquisition costs by 50% through rigorous optimizations and testing. Show less - Manage the growth of our consumer mobile apps and our Placed Affiliated program. - Increase monthly growth rate of mobile consumer applications 4x. - Double the size of “High Value Users” through acquisition and retention strategies - Design, test, and launch an affiliate program with over 1 Billion location data points being measured monthly, matching existing programs metrics. - Successfully reduce new and high value user acquisition costs by 50% through… Show more - Manage the growth of our consumer mobile apps and our Placed Affiliated program. - Increase monthly growth rate of mobile consumer applications 4x. - Double the size of “High Value Users” through acquisition and retention strategies - Design, test, and launch an affiliate program with over 1 Billion location data points being measured monthly, matching existing programs metrics. - Successfully reduce new and high value user acquisition costs by 50% through rigorous optimizations and testing. Show less



Whitepages

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Mobile Marketing Manager

  • Jun 2011 - Jan 2013

  - Manage paid marketing for over a dozen mobile properties across multiple mobile platforms, totaling more than 22MM downloads to-date. - Manage and optimize customer acquisition programs, driving several million downloads annually and exceeding goals by 25%. - Manage a 7-figure annual budget to acquire new customers and grow revenue by expanding distribution and consumption channels. - Successfully launch and maintain five mobile apps with hundreds of thousands in revenue… Show more - Manage paid marketing for over a dozen mobile properties across multiple mobile platforms, totaling more than 22MM downloads to-date. - Manage and optimize customer acquisition programs, driving several million downloads annually and exceeding goals by 25%. - Manage a 7-figure annual budget to acquire new customers and grow revenue by expanding distribution and consumption channels. - Successfully launch and maintain five mobile apps with hundreds of thousands in revenue in per month and top chart rankings. Show less - Manage paid marketing for over a dozen mobile properties across multiple mobile platforms, totaling more than 22MM downloads to-date. - Manage and optimize customer acquisition programs, driving several million downloads annually and exceeding goals by 25%. - Manage a 7-figure annual budget to acquire new customers and grow revenue by expanding distribution and consumption channels. - Successfully launch and maintain five mobile apps with hundreds of thousands in revenue… Show more - Manage paid marketing for over a dozen mobile properties across multiple mobile platforms, totaling more than 22MM downloads to-date. - Manage and optimize customer acquisition programs, driving several million downloads annually and exceeding goals by 25%. - Manage a 7-figure annual budget to acquire new customers and grow revenue by expanding distribution and consumption channels. - Successfully launch and maintain five mobile apps with hundreds of thousands in revenue in per month and top chart rankings. Show less



DealPop (subsidiary of WhitePages)

• Seattle, WA

• City General Manager

  • Mar 2010 - Jun 2011

  - Launch, staff, and manage local markets as a city General Manager, including Seattle & Los Angeles for DealPop (acquired by Tippr). - Research, develop and execute on strategies on Customer Engagement, organic growth, subscriber and revenue growth, affiliate partnerships, and sales techniques. - Leverage deep data and analysis to develop and execute on the strategies to grow into 7 key markets, including relocation to turn around top-tier market, Los Angeles, through data driven… Show more - Launch, staff, and manage local markets as a city General Manager, including Seattle & Los Angeles for DealPop (acquired by Tippr). - Research, develop and execute on strategies on Customer Engagement, organic growth, subscriber and revenue growth, affiliate partnerships, and sales techniques. - Leverage deep data and analysis to develop and execute on the strategies to grow into 7 key markets, including relocation to turn around top-tier market, Los Angeles, through data driven sales, marketing, and partnership efforts. Show less - Launch, staff, and manage local markets as a city General Manager, including Seattle & Los Angeles for DealPop (acquired by Tippr). - Research, develop and execute on strategies on Customer Engagement, organic growth, subscriber and revenue growth, affiliate partnerships, and sales techniques. - Leverage deep data and analysis to develop and execute on the strategies to grow into 7 key markets, including relocation to turn around top-tier market, Los Angeles, through data driven… Show more - Launch, staff, and manage local markets as a city General Manager, including Seattle & Los Angeles for DealPop (acquired by Tippr). - Research, develop and execute on strategies on Customer Engagement, organic growth, subscriber and revenue growth, affiliate partnerships, and sales techniques. - Leverage deep data and analysis to develop and execute on the strategies to grow into 7 key markets, including relocation to turn around top-tier market, Los Angeles, through data driven sales, marketing, and partnership efforts. Show less



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Content and Programming Associate Manager

  • Jan 2009 - Jun 2009

  - Merchandise and increase sales for a multi-million dollar a month games and applications business involving several content management platforms, reporting and analytical tools, and structure and promotional categorizations. - Maintain and further develop accounts with major game and application developers, such as EA, Gameloft, Capcom and RealArcade. - Research and re-optimize the T-Mobile store-front, by restructuring the deck, creating an experience which is in line with… Show more - Merchandise and increase sales for a multi-million dollar a month games and applications business involving several content management platforms, reporting and analytical tools, and structure and promotional categorizations. - Maintain and further develop accounts with major game and application developers, such as EA, Gameloft, Capcom and RealArcade. - Research and re-optimize the T-Mobile store-front, by restructuring the deck, creating an experience which is in line with consumer behavior and motivation. - Launch first of its kind demo for Sims 3, generating Best Practices with EA, which includes technical and promotional practices. Show less - Merchandise and increase sales for a multi-million dollar a month games and applications business involving several content management platforms, reporting and analytical tools, and structure and promotional categorizations. - Maintain and further develop accounts with major game and application developers, such as EA, Gameloft, Capcom and RealArcade. - Research and re-optimize the T-Mobile store-front, by restructuring the deck, creating an experience which is in line with… Show more - Merchandise and increase sales for a multi-million dollar a month games and applications business involving several content management platforms, reporting and analytical tools, and structure and promotional categorizations. - Maintain and further develop accounts with major game and application developers, such as EA, Gameloft, Capcom and RealArcade. - Research and re-optimize the T-Mobile store-front, by restructuring the deck, creating an experience which is in line with consumer behavior and motivation. - Launch first of its kind demo for Sims 3, generating Best Practices with EA, which includes technical and promotional practices. Show less



Real Networks

• Greater Seattle Area

• Content and e-Commerce Marketing Coordinator

  • Jul 2005 - Jan 2009

  - Develop and execute marketing plans for multiple departments and services within RealNetworks, and external vendors, including Sansa and Rhapsody. - Increased revenue by 25% for our online Rhapsody Music hardware store. - Manage and produce in-product marketing messaging for over 50 million customers. - Compile and analyze weekly data of sales, inventory and affiliates for executive reports. - Work with partners, such as NBC, ABC, MTV, and Sony Pictures, on a… Show more - Develop and execute marketing plans for multiple departments and services within RealNetworks, and external vendors, including Sansa and Rhapsody. - Increased revenue by 25% for our online Rhapsody Music hardware store. - Manage and produce in-product marketing messaging for over 50 million customers. - Compile and analyze weekly data of sales, inventory and affiliates for executive reports. - Work with partners, such as NBC, ABC, MTV, and Sony Pictures, on a daily basis to ensure a high quality mobile media experience. - Act as a liaison for 100 clients to ensure integration with Video On Demand services. Show less - Develop and execute marketing plans for multiple departments and services within RealNetworks, and external vendors, including Sansa and Rhapsody. - Increased revenue by 25% for our online Rhapsody Music hardware store. - Manage and produce in-product marketing messaging for over 50 million customers. - Compile and analyze weekly data of sales, inventory and affiliates for executive reports. - Work with partners, such as NBC, ABC, MTV, and Sony Pictures, on a… Show more - Develop and execute marketing plans for multiple departments and services within RealNetworks, and external vendors, including Sansa and Rhapsody. - Increased revenue by 25% for our online Rhapsody Music hardware store. - Manage and produce in-product marketing messaging for over 50 million customers. - Compile and analyze weekly data of sales, inventory and affiliates for executive reports. - Work with partners, such as NBC, ABC, MTV, and Sony Pictures, on a daily basis to ensure a high quality mobile media experience. - Act as a liaison for 100 clients to ensure integration with Video On Demand services. Show less