Experience

LRA PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Publicist

  • Dec 2021 - Present

  -Lead and implement the overall planning of PR marketing plans and timeline for clients-Approve press materials generated by junior staff-Oversee client image on social media, leading two junior employees in editorial direction while identifying goals for each platform across metrics-Host experiences for hyper-local, regional, national and international media and influencers-Maintain strong media relationships to proactively pitch strategic stories across the LRA client roster-Support new business efforts through proposal presentations-Earned 2B+ media impressions YTD through public relations activations, media outreach and specific marketing strategies

• Publicist

  • Apr 2019 - Present

  -Generate and execute PR & Marketing plans for clients with a detailed timeline -Distribute press releases, calendar announcements, media alerts, fact sheets and more-Act as daily media contact on behalf of clients and maintain relationships with local and national media-Monitor press coverage and create client reports with all media placements-Lead and participate in brainstorming sessions to determine editorial and promotional opportunities based on the client’s marketing needs-Execute influencer campaigns based on clients needs and upcoming promotions-Manage clients social media accounts: writing copy, engaging and posting on various platforms-Host media experiences and manage the client’s expectations for subsequent coverage-Proactively pitch strategic stories and promotions to media based on editorial calendars-Stay current on trends within industries relating to clients and provide proactive information related to PR strategy



720 Strategies

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Assistant

  • Jan 2018 - Apr 2019

  -Distribute daily clip reports and media monitoring to national clients -Conduct internal communication services to clients daily -Manage marketing and social media platforms -Provide account director support as needed -Research PR and marketing concepts -Create editorial calendars and media lists using Cision and Critical Mention -Completed PRSA PR Writing Course -Distribute daily clip reports and media monitoring to national clients -Conduct internal communication services to clients daily -Manage marketing and social media platforms -Provide account director support as needed -Research PR and marketing concepts -Create editorial calendars and media lists using Cision and Critical Mention -Completed PRSA PR Writing Course



Lamar Advertising Company

• United States
• Advertising Services
• 700 & Above Employee

• Charting Manager

  • Jun 2016 - Jan 2018

  -Act as a liaison between the sales and operations departments in a fast-paced environment -Chart all requests and contracts from account executives and sales manager in a timely manner -Maintain an updated and accurate charting system with past, current, and future advertisers -Prepare the operations team daily with upcoming billboards installations and client requests -Approve and send proof of performance photos to clients to ensure their billboard was posted -Responsible for scheduling and maintaining all digital art on 10 different structures -Manage Social Media platforms including Facebook, Instagram and Twitter -Report weekly to sales team on all postings for the previous week and upcoming availability -Schedule lighting times and fix any illumination problems for all posters and bulletins -Attention to detail in typing and proofing materials, establishing priorities and meeting deadlines -Provide administrative support, such as: answering phones and assisting in clerical duties



Central Kentucky Processing

• Lexington, Kentucky Area

• Web Design and Social Media Intern

  • Jan 2016 - Jun 2016

  -Established an online presence for Central Kentucky Processing -Create social media platforms (Facebook and Twitter) -Update website content to reflect current state of business -Take photos and update the staff and clients on changes within the shop -Form relationships with clients and suppliers -Organize and fax business materials -Established an online presence for Central Kentucky Processing -Create social media platforms (Facebook and Twitter) -Update website content to reflect current state of business -Take photos and update the staff and clients on changes within the shop -Form relationships with clients and suppliers -Organize and fax business materials



Minuteman Press

• United States
• Printing Services
• 700 & Above Employee

• Public Relations Intern

  • Aug 2015 - Jan 2016

  -Digitally design and print bridal invitations, save the dates, and day of wedding materials using Adobe InDesign and Photoshop -Create marketing brochures for bridal trade shows -Promote Cardinal & Straw Fine Paper by posting weekly on social media platforms -Meet one on one with potential bridal customers and assist them with designing invitations in their budget -Digitally design and print bridal invitations, save the dates, and day of wedding materials using Adobe InDesign and Photoshop -Create marketing brochures for bridal trade shows -Promote Cardinal & Straw Fine Paper by posting weekly on social media platforms -Meet one on one with potential bridal customers and assist them with designing invitations in their budget



CUMULUS MEDIA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing and Promotions Intern

  • Aug 2014 - Jan 2015

  -Gained experience in Public Relations, Event Planning, Digital Media, and Guerrilla Marketing -Coordinated a week long food and toy drive for community -Managed a 20 week digital media campaign using website and social media platforms to inform, interact and gauge listener interaction through a movie and pet of the week promotion/contest -Attend promotional events at local businesses hosted by Cumulus radio stations -Organized event calendars and online contests on five radio station websites -Enter, draw and call prize winners -Created content for email newsletters



Camp Sea Gull and Camp Seafarer

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Summer Camp Counselor

  • May 2014 - Aug 2014

  -Gained team building and time management skills -Responsible for 13 campers -Experience with important decision-making -Attended and taught character building programs -Better prepared to handle unexpected situations with flexibility and perseverance -Gained team building and time management skills -Responsible for 13 campers -Experience with important decision-making -Attended and taught character building programs -Better prepared to handle unexpected situations with flexibility and perseverance