Jennifer McCall

Content Strategist at Cesar Ornelas Law
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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Credentials

  • Series 7
    FINRA

Experience

  • Cesar Ornelas Law
    • United States
    • Law Practice
    • 1 - 100 Employee
    • Content Strategist
      • 2020 - Present

      - Developed campaigns across all marketing channels including email, social media, and retargeting to support MQL's to SQL's. - Successfully spearheaded social media initiatives including Google MyBusiness, Facebook, LinkedIn, Twitter, and YouTube. - Managed complex information from various platforms and discovered ways to automate and optimize current processes for lead nurturing purposes. - Developed campaigns across all marketing channels including email, social media, and retargeting to support MQL's to SQL's. - Successfully spearheaded social media initiatives including Google MyBusiness, Facebook, LinkedIn, Twitter, and YouTube. - Managed complex information from various platforms and discovered ways to automate and optimize current processes for lead nurturing purposes.

  • OutboundEngine
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Managing Editor
      • Oct 2017 - 2018

      - Partnered with leadership to strategically address and resolve undesirable community trends. - Improved efforts of the underperforming editorial staff and used proactive techniques such as goal setting to increase efficiency. - Increased newsletter open rate from 17% to 21.56% in the real estate vertical. - Partnered with leadership to strategically address and resolve undesirable community trends. - Improved efforts of the underperforming editorial staff and used proactive techniques such as goal setting to increase efficiency. - Increased newsletter open rate from 17% to 21.56% in the real estate vertical.

  • Chive Media Group
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Content Editor and Producer
      • Dec 2013 - 2017

      - Built a loyal brand following by actively engaging with our followers through content creation and representing the brand at company-led events. - Strengthened and supported the brand by identifying opportunities in order to significantly make a stronger brand impression. - Supported the editors and production team by leading multiple projects from concept to completion. - Built a loyal brand following by actively engaging with our followers through content creation and representing the brand at company-led events. - Strengthened and supported the brand by identifying opportunities in order to significantly make a stronger brand impression. - Supported the editors and production team by leading multiple projects from concept to completion.

  • Concentra
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Oct 2011 - Jun 2013

      - Oversaw campaign development from conception to execution - Worked in tandem with project managers to optimize digital and non- digital proposals - Created measurable value and ROI and maintained a high level of client satisfaction - Oversaw campaign development from conception to execution - Worked in tandem with project managers to optimize digital and non- digital proposals - Created measurable value and ROI and maintained a high level of client satisfaction

  • Austin Fit Magazine
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Advertising Account Executive
      • Jun 2009 - Oct 2011

      - Upheld client relationships to maintain and increase business - Developed content strategies and marketing initiatives for editorial and production calendars - Participated in creating content for emails, banner ads and print campaigns for monthly fitness-oriented publication - Upheld client relationships to maintain and increase business - Developed content strategies and marketing initiatives for editorial and production calendars - Participated in creating content for emails, banner ads and print campaigns for monthly fitness-oriented publication

  • Texas Monthly
    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Assistant Sales Resource Specialist
      • 2008 - 2009

      - Managed database and closely tracked achieved results - Established and expanded business on behalf of the publication - Developed scopes of work, services and budgets for communication campaigns - Managed database and closely tracked achieved results - Established and expanded business on behalf of the publication - Developed scopes of work, services and budgets for communication campaigns

Education

  • University of Colorado at Boulder
    Bachelor's degree, Communications
    2004 - 2008
  • Istituto Lorenzo de'​ Medici
    2007 - 2007
  • Harvard University
    Psychology of Diversity
    2011 -
  • St.Edward's University
    Master of Arts in Counseling Graduate Student

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