Experience

Plymale and Dingus

• United States
• Law Practice
• 1 - 100 Employee

• Marketing Manager

  • Dec 2019 - Present

  ♦ Refreshed firm brand and marketing collateral to reflect the newly revised marketing strategy for the firm.♦ Coordination and management of all digital and traditional marketing spend including PPC, SEO, television, radio and billboards♦ Collaborated with senior management to devise a strategic marketing program that reflects the firm’s business objectives of building brand identity, increasing awareness and stimulating new inquiries.



CFO Solutions

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2018 - Dec 2019

  ♦ Initiated target market research as well as development and implementation of a comprehensive marketing plan resulting in consistent brand awareness increases across multiple media platforms.♦ Facilitated communication with senior leadership to develop key messaging for multiple verticals within the financial software implementation arena.♦ Managed selection, participation and collateral creation for multiple conferences across several software platforms.



DineEngine

• Marketing Project Manager

  • Jan 2018 - Jun 2018

  ♦ Analyzed industry trends and competitive landscape, identifying and evaluating marketing and business opportunities and KPIs ♦ Managed multiple client projects throughout the software development lifecycle including the initial proposal and vision meetings through software development and QA/Delivery.♦ Developed and implemented organizational marketing plans using both digital and traditional marketing tactics such as social media, blogging, content creation and direct mail.♦ Created user stories, detailed project plans and coordinated with 3rd party vendors to remove blockers for both the UX and development teams.



High Fidelity Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Principal and Marketing Consultant

  • Jan 2010 - Jan 2018

  ♦ Completed competitive analysis and research for all clients to determine appropriate target audiences as well as theme and tone of marketing collateral♦ Determined user, business, functional, and analytical requirements for online marketing tools for various clients while creating vision, scope, and use case documentation and analytics to optimize online traffic.♦ Requirement gathering, creation, implementation and evaluation of all marketing communications strategies, tactics and content, both inbound and outbound.



OneCommunity

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & PR Manager

  • Sep 2008 - Dec 2009

  ♦ Reimagined company website, electronic communications, and social media program, increasing traffic and inbound leads.♦ Served as press and public relations liaison for both organizations, proactively driving website hits through targeted content creation and SEO. ♦ Provided key stakeholders with multi-dimensional analysis and reporting of project evolution.



Lutheran Family Services

• Director, Marketing & Development

  • Mar 2007 - Aug 2008

  ♦ Designed, researched and implemented first-ever strategic marketing and development plan, increasing donations by 300% and new donors by 150%.♦ Clarified agency’s mission and redesigned organization’s website and electronic communications to provide ease of access and user interaction as well as readability.♦ Initiated market research and analysis to determine market penetration strategy to maximize consumer, donor, and referral source awareness resulting in the creation of key drivers in donor recruitment efforts, expanding donor base by 70 new donors and increasing average donation by 48%.



High Fidelity Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Principal and Consultant

  • Apr 2006 - Mar 2007



Cleveland Christian Home

• Recruitment & Marketing Coordinator

  • Mar 2004 - Apr 2005



Ohio KePRO

• Marketing & Intervention Specialist

  • Jun 2003 - Dec 2004



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Marketing Manager

  • Oct 2002 - Jun 2003



John Carroll University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Oct 2000 - Jun 2002



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Assistant Marketing Manager

  • Jun 1999 - Oct 2000