Nicholas Woolley

Director of Demand Generation at Inspired Marketing -B2B Digital Agency for Tech
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Contact Information
us****@****om
(386) 825-5501
Location
Durban, ZA
Languages
  • English Native or bilingual proficiency
  • Zulu Elementary proficiency
  • Afrikaans Elementary proficiency

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Bio

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5.0

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Bruce Gladstone

Nicholas’s deep knowledge of web development, business acumen, and steady management of multiple teams and tasks has been invaluable for us. There are many technologists out there, but Nic combines digital marketing know-how and real-world business experience with a patient customer focus. I look forward to working with him in the future.

Mark Pasterkamp

Nicholas is a broad minded digital marketing expert - his exceptional work flow, skills, creativity and understanding of change requests made it a pleasure to work with him. He is an organized and customer-service oriented perfectionist, has no problem to work hard when necessary. Nicholas possesses a winning combination of solid tech skills and business sense, I learned a great deal from him.

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Credentials

  • Google AdWords Fundamentals
    Google

Experience

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Director of Demand Generation
      • Feb 2022 - Jul 2023

    • South Africa
    • Advertising Services
    • Digital Marketing Consultant
      • Mar 2020 - Jul 2023

      Acting as a digital marketing consultant with a client list spanning the globe - from large multinationals to husband-and-wife-run eCommerce businesses. In my personal capacity as a consultant, I've helped companies dramatically enhance their revenue and market share online by as much as 13% of their overall revenue. Specializing in: - eCommerce - CRO, UX - SEO and Website Strategy - Paid Media Optimisation - Large Integrated Brand Campaigns Acting as a digital marketing consultant with a client list spanning the globe - from large multinationals to husband-and-wife-run eCommerce businesses. In my personal capacity as a consultant, I've helped companies dramatically enhance their revenue and market share online by as much as 13% of their overall revenue. Specializing in: - eCommerce - CRO, UX - SEO and Website Strategy - Paid Media Optimisation - Large Integrated Brand Campaigns

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director Of Digital Media
      • Oct 2017 - Mar 2020

      I joined Overt (a business design consultancy) as the director of Digital Media, responsible for all digitally intergrated strategies and performance marketing. Here I've worked on some the largest brands in the country, helping to conceptualise new business opportunities and propositions through branding and technology. My primary role was to consult on and help construct digital ecosystems to help companies yield better business results through: - Attribution modelling -… Show more I joined Overt (a business design consultancy) as the director of Digital Media, responsible for all digitally intergrated strategies and performance marketing. Here I've worked on some the largest brands in the country, helping to conceptualise new business opportunities and propositions through branding and technology. My primary role was to consult on and help construct digital ecosystems to help companies yield better business results through: - Attribution modelling - Performance marketing optimisation - Digitally intergrated communication strategies - Digital property design and conceptualisation Show less I joined Overt (a business design consultancy) as the director of Digital Media, responsible for all digitally intergrated strategies and performance marketing. Here I've worked on some the largest brands in the country, helping to conceptualise new business opportunities and propositions through branding and technology. My primary role was to consult on and help construct digital ecosystems to help companies yield better business results through: - Attribution modelling -… Show more I joined Overt (a business design consultancy) as the director of Digital Media, responsible for all digitally intergrated strategies and performance marketing. Here I've worked on some the largest brands in the country, helping to conceptualise new business opportunities and propositions through branding and technology. My primary role was to consult on and help construct digital ecosystems to help companies yield better business results through: - Attribution modelling - Performance marketing optimisation - Digitally intergrated communication strategies - Digital property design and conceptualisation Show less

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head Of Digital Media
      • Jan 2017 - Sep 2017

      Responsible for the management of digital media advertising (PPC & Social Media advertising), as well as Search Engine Optimisation.

    • PPC and SEO Manager
      • May 2015 - Jan 2017

      Responsible for the day-to-day management of paid social media campaigns, SEO and PPC campaigns.

Education

  • IMM Graduate School
    Bachelor's degree, Honnors, Marketing/Marketing Management, General
    2014 - 2016
  • IMM Graduate School
    Diploma, Marketing/Marketing Management, General
    2010 - 2013
  • Varsity College
    Diploma, Marketing
    2010 - 2013

Community

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