Heedae Shin

Sr. Site Merchandiser at Coupang
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Contact Information
us****@****om
(386) 825-5501
Location
KR
Languages
  • 한국어 -
  • 일본어 -
  • 영어 -

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Credentials

  • AWS Cloud Essential for Business Leaders
    아마존
    Jun, 2022
    - Nov, 2024
  • International Accredited Business Accountant (IABA)
    INTERNATIONAL SOCIETY FOR BUSINESS EDUCATION
    Dec, 2007
    - Nov, 2024
  • International Accredited Tax Business Accountant
    INTERNATIONAL SOCIETY FOR BUSINESS EDUCATION
    Dec, 2007
    - Nov, 2024

Experience

    • South Korea
    • Technology, Information and Internet
    • 700 & Above Employee
    • Sr. Site Merchandiser
      • Mar 2020 - Present

      •Onsite marketing management •Data analysis(Tableau, Zeppelin) •Promotion management •A/B Test execution •UX writing •Content development •Social media management(Instagram) •Onsite marketing management •Data analysis(Tableau, Zeppelin) •Promotion management •A/B Test execution •UX writing •Content development •Social media management(Instagram)

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Director
      • Dec 2019 - Mar 2020

      •Digital content team lead •Feature content team lead •Digital content creation for official channels (Instagram, Youtube, Tiktok, Website) •Content creation for print magazine (Fashion photography, Celebrity interview, Trend report, etc.) •Branded content creation (with Dior, Saint Laurent, Nike, Adidas, etc.) •Digital content team lead •Feature content team lead •Digital content creation for official channels (Instagram, Youtube, Tiktok, Website) •Content creation for print magazine (Fashion photography, Celebrity interview, Trend report, etc.) •Branded content creation (with Dior, Saint Laurent, Nike, Adidas, etc.)

    • Freelance Editor
      • Dec 2016 - Nov 2019

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Watch Editor
      • Oct 2015 - Nov 2016

      •General Director of GQ.com Watch Division •Responsible for all processes—include planning, editing—of making watch content of the print&digital platform •Adapted new digital content strategy for GQ.com watch division by character-driven storytelling (Archived the best average page views&total page views in 2016 on GQ.com among the editors) •Created contents as a Instagram Operator •Involved in advertising (Archived 300% growth of advertising profits in 2016 than the previous year)

    • Freelance Editor
      • Nov 2013 - Sep 2015

  • GEEK Magazine
    • Seoul, South Korea
    • Fashion Editor
      • Jul 2013 - Oct 2013

      •Produced more than 50% of all fashion content •Established content making collaboration with luxury brands—like Hermes, Saint Laurent—of the first time since the magazine was launched •Manager of official social media—Twitter, Facebook •Produced more than 50% of all fashion content •Established content making collaboration with luxury brands—like Hermes, Saint Laurent—of the first time since the magazine was launched •Manager of official social media—Twitter, Facebook

    • France
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Fashion Editor
      • Jul 2012 - Jul 2013

      •Fashion Product Photography Visual Director •Watch Contents Director •Made over the 50 pages of content—include fashion, beauty, culture, etc.— per every monthly issue •Wrote a weekly column about a fashion trend for partner newspaper company •SNS—include Twitter, Facebook— Content Producer •Fashion Product Photography Visual Director •Watch Contents Director •Made over the 50 pages of content—include fashion, beauty, culture, etc.— per every monthly issue •Wrote a weekly column about a fashion trend for partner newspaper company •SNS—include Twitter, Facebook— Content Producer

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Fashion Editor
      • Jul 2011 - Feb 2012

      •Responsible for the production of overall monthly fashion content more than 20 pages •Editor of —Style manual supplement •Assistant Planner of ‘Beauty Bar’—The most important annual event of (Made a product sponsorship agreement with luxury brands—Dolce & Gabbana, Lab Series, etc.) •Responsible for the production of overall monthly fashion content more than 20 pages •Editor of —Style manual supplement •Assistant Planner of ‘Beauty Bar’—The most important annual event of (Made a product sponsorship agreement with luxury brands—Dolce & Gabbana, Lab Series, etc.)

  • ARENA HOMME+ Magazine
    • Seoul, South Korea
    • Guest Editor
      • May 2010 - Jul 2011

      •Produced articles for general culture—like style, food, place •Took charge of all process—include planning, editing, making—of monthly special fashion content •Supervised the production of visual images in collaboration with Lab Series—Men’s skincare brand by Estee Lauder •Produced articles for general culture—like style, food, place •Took charge of all process—include planning, editing, making—of monthly special fashion content •Supervised the production of visual images in collaboration with Lab Series—Men’s skincare brand by Estee Lauder

Education

  • 홍익대학교
    Master of Design

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