Experience

Ariane Inden Cosmetics

• Cosmetics
• 1 - 100 Employee

• Owner

  • 1994 - Present

  Fifteen years ago Ariane Inden discovered a niche segment in the high end of the cosmetics market and started to offer her own line of high-end high quality cosmetics products with an extensive service, something other cosmetics stores were cutting back on. It turned out to be a huge success and currently the company has 100 stores in the Netherlands and is active in more than 10 different countries. Ariane Inden is distributed via a depositary system which provides entrepreneurs with a lot of support and maximum freedom at the same time. Ariane Inden is a high end cosmetics brand with luxurious Skin Care, Make-up and Perfume lines. The brand's pricing strategy is comparable with other high end brands like Chanel and Dior, however, an important difference with other high end brands is that the quality and concentration of active ingredients in Ariane Inden products is much higher than with competing brands. For all of our 1200 products we only use the best ingredients, very high concentrations of active ingredients and newest technologies. Furthermore, Ariane Inden products are all hypo-allergenic, allergy tested (not tested on animals), available perfumed and non perfumed without colouring agents for people with sensitive skin and do not contain animal ingredients. Most cosmetics store offer a broad range of products, our assortment is very deep. Where other high end brands offer approximately 15 different foundations, Ariane Inden offers about 80 foundations divided over 8 different types. For every skin condition – we distinguish 32- there are specific skincare products available. A good personal skin care advise is very important. The skin condition is determined by means of a skin analysis and a personal skin care plan. Because every store also has a beauty saloon, we also offer very extensive beauty treatments. The combination of high end high quality products and the personal approach appeals to customers a lot.