Experience

Outlier.org

• United States
• E-Learning Providers
• 1 - 100 Employee

• Senior Product Manager

  • Nov 2022 - Sep 2023

  New York, New York, United States Led cross-functional teams to re-engineer the student orientation experience and improve student graduation rates - expanding the feature set of our learning management system (LMS), updating enrollment flows, and creating new coursework products. Championed the design and development of a “Virtual Academic Advisor” for our associate degree program, exceeding goals and reaching an enrollment rate of 75% of all accepted students. Designed and developed free trial product funnels to… Show more Led cross-functional teams to re-engineer the student orientation experience and improve student graduation rates - expanding the feature set of our learning management system (LMS), updating enrollment flows, and creating new coursework products. Championed the design and development of a “Virtual Academic Advisor” for our associate degree program, exceeding goals and reaching an enrollment rate of 75% of all accepted students. Designed and developed free trial product funnels to support the partnership team, resulting in +40% click-through rate and +5% enrollment rate. Restructured the student orientation experience through new video content and an interactive tutorial, reaching a +20% improvement in early student success indicators. Launched student engagement initiatives based around social interaction and a sense of community, improving early student success indicators +70% Revamped student onboarding flow to reduce friction and maintain momentum, resulting in 60% more students engaging with the core product experience within the first hour. Created new product offerings, by leveraging and repackaging existing content designed to cater specifically to high school audiences and address district-wide high school partnership needs. Spearheaded partnership integration with Amazon Career Development, offering our Certification Program to over 130,000 employees. Led the design and development of a second screen app experience, designed to serve students without access to broadband internet.

• Product Manager

  • May 2021 - Nov 2022

  New York, New York, United States



Firstborn

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Producer

  • Mar 2020 - May 2021

  New York, New York, United States Collaborated with clients and internal creative technology teams to create award-winning work in the new product introduction (NPI), customer education and sales training spaces. Managed $3 million annual budget to support key clients including Apple, Royal Caribbean, and Chevron to launch award-winning campaigns. Supported new product introduction efforts, by creating a digital training/ education experience used by 600k employees worldwide and leading to +200% increase in… Show more Collaborated with clients and internal creative technology teams to create award-winning work in the new product introduction (NPI), customer education and sales training spaces. Managed $3 million annual budget to support key clients including Apple, Royal Caribbean, and Chevron to launch award-winning campaigns. Supported new product introduction efforts, by creating a digital training/ education experience used by 600k employees worldwide and leading to +200% increase in presales. Increased profit margins +20%, by streamlining the development process with client-side engineering teams and internal teams, executing more efficiently against agreed product roadmaps.

• Digital Producer

  • Mar 2019 - Mar 2020

  New York, New York, United States



Teltech

• United States
• Telecommunications
• 1 - 100 Employee

• Product Manager

  • Jul 2018 - Mar 2019

  South Amboy, New Jersey, United States Defined product roadmap to capitalize on new revenue opportunities, while reacting to the changing landscape of mobile phone harassment. Executed growth marketing experiments across our new user experience to shift users to higher priced packages and longer subscription durations, resulting in YOY records for monthly recurring revenue (MRR). Restructured subscription packages and marketing value proposition to target specific user personas, allowing for more efficient marketing… Show more Defined product roadmap to capitalize on new revenue opportunities, while reacting to the changing landscape of mobile phone harassment. Executed growth marketing experiments across our new user experience to shift users to higher priced packages and longer subscription durations, resulting in YOY records for monthly recurring revenue (MRR). Restructured subscription packages and marketing value proposition to target specific user personas, allowing for more efficient marketing spend. Oversaw migration from internal payment processing to Stripe and Apple IAP payment providers while reducing churn for long term subscribers. Show less



DreamSail Games

• Computer Games
• 1 - 100 Employee

• Product Manager, Founder

  • Dec 2014 - Mar 2018

  Greater New York City Area Founded a digital game studio to create multi-platform titles based on our own original IP. Managed the operating budget for a 13-person development studio,, and secured funding to develop multiple titles, including Blade Ballet, a multiplayer game that was launched on PlayStation 4 and PC. Led our team to create Blade Ballet (PS4, Steam) - an award-winning online multiplayer title, using the Agile Scrum framework. Directed team to explore the nascent field of VR with The IOTA Project… Show more Founded a digital game studio to create multi-platform titles based on our own original IP. Managed the operating budget for a 13-person development studio,, and secured funding to develop multiple titles, including Blade Ballet, a multiplayer game that was launched on PlayStation 4 and PC. Led our team to create Blade Ballet (PS4, Steam) - an award-winning online multiplayer title, using the Agile Scrum framework. Directed team to explore the nascent field of VR with The IOTA Project (Oculus Rift, VIVE), a VR experience distributed over 18,000 times in over 30 VR arcades globally. Developed organic and paid influencer campaigns, resulting in +3 million impressions on YouTube alone and contributing to +350,000 visits to our Steam store page. Utilized early user testing, knowledge of team work velocity and consistent grooming of the project backlog to minimize project risk and accommodate for change. Coordinated internal and external QA to adhere to compliance acceptance testing, satisfying Playstation platform certification requirements with minimal resubmission. Exhibited at some of the largest trade shows in the game industry, including PAX East and West with over 70,000 attendees. Show less



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Project Manager, Multiplatform Digital

  • Nov 2012 - Nov 2014

  Greater New York City Area Launched 7 digital tie-in experiences for NYT Best Selling series Spirit Animals, Infinity Ring, Captain Underpants, and TombQuest across iOS, Android, and web platforms. Assumed the role of project lead of Infinity Ring, producing episodic content in the Unity Game Engine and cutting costs of development by 60% through use of existing assets and framework. Led an initiative to introduce A/B testing in our experiences contributing to an above average paying user conversion rate in our… Show more Launched 7 digital tie-in experiences for NYT Best Selling series Spirit Animals, Infinity Ring, Captain Underpants, and TombQuest across iOS, Android, and web platforms. Assumed the role of project lead of Infinity Ring, producing episodic content in the Unity Game Engine and cutting costs of development by 60% through use of existing assets and framework. Led an initiative to introduce A/B testing in our experiences contributing to an above average paying user conversion rate in our free-to-play titles. Worked with international development teams across multiple time zones. Show less