Account Director

• Apr 2023 - Present

Senior Account Supervisor

• Mar 2022 - Mar 2023

Account Supervisor

• Mar 2020 - Jan 2022

• Successfully launched the first and only FDA-approved, once monthly infusion treatment for sickle cell patients at the end of 2019, and increased growth in 2020 by 12% despite COVID-19• Launched a positive brand awareness campaign, Generation S, that spanned across the US to engage patients and caregivers in storytelling through non-personal communications, face-to-face marketing and experiential live events• Leading and executing the development of a social media campaign designed to disrupt the “norm” of pharmaceutical marketing tactics• Collaborate effectively with Client, MLR, Strategy, PR, and Creative brand leads to carry out sound strategic and tactical plans that align business objectives• Facilitate communications between partner agencies to accomplish social and digital media strategies that will grow and sustain campaign life cycles• Interact with focus groups to engage participants in the stages of campaign concept development and execution• Manage annual multi-million-dollar budgets Show less

Senior Account Executive

• Jul 2018 - Mar 2020

Marketing Account Executive

• May 2016 - Jun 2018

• Lead and manage over 18 client accounts in orthodontic healthcare worth more than $25M in revenue• Develop and implement strategic marketing plans and recommendations based on marketing research, data collection and best practice• Execute marketing tactics across, though not limited to, campaigns, sponsorships, partnerships, public relations, events, digital media and social media channels• Conduct and manage monthly data tracking and reports to all clientele• Create and manage web content, blog post and SEO copy• Analyze, track and provide detailed data reports, associated metrics and recommendations to clients and internal upper management teams• Guide creative and web development on content and visual concepts for multiple client campaigns • Provide cross channel leadership and collaboration to internal and external teams• Generate an increase of practice growth and revenue through strategic marketing strategies and tactics• B2B and B2C negotiations and problem solving on behalf of clientele• Cultivate strong, long-lasting relationships through verbal and non-verbal communication skills• Secure and preserve partnerships, sponsorships and external relationships to instill practice growth• Manage and maintain large scale budgets across multiple marketing platforms• Promoted from Jr. Account Executive to Marketing Account Executive in under 13 months Show less

Junior Marketing Account Executive

• May 2015 - May 2016

•Effectively led and managed 5 client accounts•Supported marketing account executives with research, creation, and implementation of marketing strategies and tactics for nearly 50 client accounts•Assisted in media planning, buying and placement•Pursued public relations and client partnership opportunities •Developed content for various marketing materials•Collaborated with internal teams to develop marketing campaigns, signage, websites and promotional material

Public Relations Intern

• Jan 2015 - May 2015

• Analyzed and drafted client summary reports, press releases, media lists and coverage reports • Oversaw the development of Facebook post, cut lines, and hashtags for client approval • Collaborated with upper management in the creation of media and briefing books • Co-Operated with upper management in the promotion and arrangement of client events • Briefed upper management on client mentions via traditional and nontraditional media outlets • Analyzed and drafted client summary reports, press releases, media lists and coverage reports • Oversaw the development of Facebook post, cut lines, and hashtags for client approval • Collaborated with upper management in the creation of media and briefing books • Co-Operated with upper management in the promotion and arrangement of client events • Briefed upper management on client mentions via traditional and nontraditional media outlets

Business Development Assistant

• Jun 2014 - Dec 2014

• Collaborated with members of EHRA division teams to develop business plans and client proposals • Provided a personalized service experience for all existing and prospective clients • Worked closely with upper management in pursuing and securing new clientele • Cultivated and established lasting relationships with developers through various networking events • Organized and coordinated fundraising events • Collaborated with members of EHRA division teams to develop business plans and client proposals • Provided a personalized service experience for all existing and prospective clients • Worked closely with upper management in pursuing and securing new clientele • Cultivated and established lasting relationships with developers through various networking events • Organized and coordinated fundraising events

Communications Intern

• Sep 2013 - May 2014

• Coordinated with founders in planning the first annual Education Ecosystem Summit event • Oversaw the development and design of the NSBR Style Guide • Edited and disseminated press releases • Created, maintained and monitored the organization’s social media pages • Published blog posts to the website • Coordinated with founders in planning the first annual Education Ecosystem Summit event • Oversaw the development and design of the NSBR Style Guide • Edited and disseminated press releases • Created, maintained and monitored the organization’s social media pages • Published blog posts to the website