Senior UX Designer

• May 2023 - Present

UX Specialist

• Apr 2020 - Apr 2023

Working onsite at Ooredoo Qatar. I work closely with business analysts, project managers, and development teams to obtain and understand business and technical requirements. Participates in design review sessions with cross-functional teams, acquiring consensus, and getting approvals on design and documentation. As a user advocate, I make sure that data gathered from user research and usability testings are being addressed in team meetings. Creating user personas, experience maps, and prototypes for both mobile and web applications. Show less

UX Designer

• Aug 2017 - Apr 2020

I Spearheaded the website redesign of a high-end real estate company in Qatar. Conducting user research and testing on how they will use and respond to the new mobile application we are planning to build. Preparing working prototypes and user tasks for usability testing. I also do filmmaking and directing. Preparing storyboards shot lists for photography and videography: a storyteller and video editor. Working closely with Marketing Managers designing social media contents. I Spearheaded the website redesign of a high-end real estate company in Qatar. Conducting user research and testing on how they will use and respond to the new mobile application we are planning to build. Preparing working prototypes and user tasks for usability testing. I also do filmmaking and directing. Preparing storyboards shot lists for photography and videography: a storyteller and video editor. Working closely with Marketing Managers designing social media contents.

Lead UX Designer (Remote Consultant)

• Nov 2015 - Feb 2017

Working closely with Time Lab cross-functional teams and stakeholders in designing their mobile app and website. Created the Information Architecture, designing sketches, user flow diagrams, and prototyping to be used in usability testing. Conducting user research and creating user personas and scenarios to understand and enhance the usability of critical audiences. Working closely with Time Lab cross-functional teams and stakeholders in designing their mobile app and website. Created the Information Architecture, designing sketches, user flow diagrams, and prototyping to be used in usability testing. Conducting user research and creating user personas and scenarios to understand and enhance the usability of critical audiences.

UX Designer

• Oct 2015 - Dec 2016

As a solo UX designer in the company, I Evangelize clients about design thinking in every project kickoff meetings. Redesigned and prototyped the company website. I am creating actionable and intuitive designs, developing site-maps, low- and high-fidelity wireframes and product visual design style guides to ensure brand consistency throughout while building the product. Supports the design team in designing presentation templates product mockups. As a solo UX designer in the company, I Evangelize clients about design thinking in every project kickoff meetings. Redesigned and prototyped the company website. I am creating actionable and intuitive designs, developing site-maps, low- and high-fidelity wireframes and product visual design style guides to ensure brand consistency throughout while building the product. Supports the design team in designing presentation templates product mockups.

Creative Director

• Feb 2014 - Aug 2015

Act as the user advocate during the development process, subjecting early-stage designs to usability testing with internal stakeholders and real-life users. I help to set product direction and supervising five talented designers. I have created user personas, user journey maps, thorough design documentation. Providing both low fidelity wireframes/user-flows prototypes, and high fidelity mock-ups for implementation. Being the Creative director, I lead the efforts of the staff responsible for creating the visual aspects of the product. Assign and delegate tasks to graphic designers, who work together to create a consistent marketing and brand identity. I also take the concepts developed with product managers and stake holders at pitch meetings all the way through to delivery of the final product, monitoring workflows and schedules along the way. In addition to supervisory and management functions like training, hiring, and evaluating creative staff, I attends planning meetings and makes presentations to managers and stake holders the strategic and creative direction of the product. I also use my creative expertise to interpret client's vision and make it a tangible and deliverable product. To Design elegant solutions to complex workflows. Leads the study and evaluate how users feel about a system, looking at such things as ease of use, efficiency in performing tasks and so forth. Building a great user interface and experience that people will talk about. To develop high level or detailed wire frames, mockups and prototypes to effectively communicate interaction and design ideas. Show less

UX/UI Designer

• Nov 2011 - Jan 2014

Responsible for the creative output of the team, with oversight of the creative team and creative processes; the ideation, presentation and execution of company/product branding and marketing communications campaigns; the profitability and creative quality of projects, and the operational readiness of the creative team, all in fulfillment of our Company’s brand promise. Work in partnership with product prototype and engineering team to develop artifacts that communicate product vision (storyboards, screen layouts, wireframes, etc.), workflow diagrams, interactive prototypes, production quality graphical elements and UI templates and ensure visual consistency. The design lead in the R&D project for the top Real Estate company in the Philippines. I worked on big local brands in bringing their product vision into life and designing digital products like websites, desktop, and mobile applications. Conducting user and product research, creating user scenarios, storyboards, and user personas to understand users better. Creating wireframes, interactive prototypes, production quality UI interfaces, and design guidelines to ensure visual consistency. Show less

Lead Designer

• Jan 2009 - Nov 2011

Marketing Lead Designer. Supervise a group of designers on various projects. Another part of my task is coordinating with our clients, getting project requirements and materials. Defining the user interface (UI-what people see and interact with when they come to a site and the navigation by which they move through the site), creating catchy graphics or animated images, and choosing the style, fonts, and other visual elements to make a site appealing and help a company advance its business goals. Focused on conceptualization of new website for different kinds of business like corporate websites, ecommerce, personal sites and profit websites. Show less

Web Designer

• Sep 2007 - Dec 2008

Worked as a Web/Graphic Designer. Focused on developing a professional image for businesses of all sizes whether just starting out on the Web or those seeking to improve their existing website. It is also part of my job are creating customized websites, logo, web banners, email campaigns, corporate identity, brochures, signage, ads and all other marketing materials to be used in a website. Worked as a Web/Graphic Designer. Focused on developing a professional image for businesses of all sizes whether just starting out on the Web or those seeking to improve their existing website. It is also part of my job are creating customized websites, logo, web banners, email campaigns, corporate identity, brochures, signage, ads and all other marketing materials to be used in a website.

Junior Web Designer

• Jan 2004 - Aug 2007

Creative Department team leader. Part of my task is coordinating with our U.S. based clients, and getting the materials/instructions for the team projects. Creating web banners, email campaigns, corporate identity, brochures, signage, ads and all other marketing materials to be used in a website. Designing and redesigning web sites and website maintenance. Creative Department team leader. Part of my task is coordinating with our U.S. based clients, and getting the materials/instructions for the team projects. Creating web banners, email campaigns, corporate identity, brochures, signage, ads and all other marketing materials to be used in a website. Designing and redesigning web sites and website maintenance.