Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Talent Acquisition Associate

  • May 2022 - Present



LHH

• United States
• Human Resources Services
• 700 & Above Employee

• Executive Recruiter

  • Sep 2021 - May 2022

  Dallas-Fort Worth Metroplex • Partnered with clients to define strategic objectives and hiring needs. Determined best recruiting methods, and deployed client-specific and/or role-specific recruiting strategies. • Developed client accounts and generates new business through candidate/client leads, referrals, and various forms of marketing which led to first recruiter to graduate training within 60 days • Built and. maintained a comprehensive candidate pipeline, currently over 200, that addresses client needs. •… Show more • Partnered with clients to define strategic objectives and hiring needs. Determined best recruiting methods, and deployed client-specific and/or role-specific recruiting strategies. • Developed client accounts and generates new business through candidate/client leads, referrals, and various forms of marketing which led to first recruiter to graduate training within 60 days • Built and. maintained a comprehensive candidate pipeline, currently over 200, that addresses client needs. • Served as subject matter expert by leading monthly presentations on market trends, target industries, and roles Show less



Moroch

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Media Director

  • Dec 2019 - Jan 2022

  Dallas/Fort Worth Area • Streamlined Ecommerce checkout process for Lucchese, thus increasing conversion rate by 12%, transactions by 22% and revenue by 17% • Increased ROAS to 8:1 through optimizing marketing plans across SEM, social, digital, and influencer marketing • Introduced a geo-targeted approach to reach potential patients and re-invested 20% of savings in high-reach awareness tactics such as local broadcast and connected TV for Tenet Health • Designed content and strategy for company-wide… Show more • Streamlined Ecommerce checkout process for Lucchese, thus increasing conversion rate by 12%, transactions by 22% and revenue by 17% • Increased ROAS to 8:1 through optimizing marketing plans across SEM, social, digital, and influencer marketing • Introduced a geo-targeted approach to reach potential patients and re-invested 20% of savings in high-reach awareness tactics such as local broadcast and connected TV for Tenet Health • Designed content and strategy for company-wide monthly development workshops for all 200 employees with average 80% attendance

• Media Planning Supervisor

  • May 2018 - Dec 2019

  Dallas/Fort Worth Area • Developed and implemented pixel strategy for Altitude Trampoline Park increasing digital marketing effectiveness by 10% • Increased patient visits 5% through an informative prospecting campaign for Baylor Scott & White’s women’s center

• Senior Media Planner

  • Jun 2017 - May 2018

  Dallas/Fort Worth Area • Analyzed purchasing trends and website user behavior, resulting in a shifting of the target strategy for Williamson Dickies and delivered a 2x increase in ROAS

• Media Planner

  • Jan 2016 - Jun 2017

  Dallas/Fort Worth Area

• Jr. Media Planner

  • Sep 2014 - Jan 2016

  Dallas/Fort Worth Area



Emerge Memphis

• Community Coordinator

  • May 2013 - Aug 2014

  Memphis, TN and Dallas, TX • Updated all social media outlets and press releases while developing relationships with entrepreneurs in the Memphis area. • Created and organized e-mail marketing strategy to 350 subscribers and amplified CTR 40% • Customized new website layout and design to attract potential customers and provide accurate and relevant information



FedEx

• United States
• Freight and Package Transportation
• 700 & Above Employee

• Strategy Planning and Analysis Intern

  • Jan 2013 - May 2013

  Greater Memphis Area • Supported internal employees through process improvement for more efficient, and effective customer contact center performance. • Structured data to identify trends and measure effectiveness of an internal awards program. • Collaborated with internal supply chain supervisors to endure the delivery of over 2,000 communication pieces for an awards program



Independent Professional Management Inc

• Research Assistant

  • May 2011 - Jul 2011

  • Assisted The CEO and COO with internal growth and sales production • Contributed to researched of radio-frequency identification technology • Improved analyses of companies to highlight investing opportunities



Lakeway Church Christian Preschool

• Assistant Teacher

  • Jan 2006 - Jan 2011

  • Providing guidance and support to children while working to stimulate an educational environment • Responsible for monitoring the safety and well-being of children, ages five and under • Collaborating with teachers in order to manage and organize small children