Experience

level eleven consulting

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • 2015 - Present

  Toronto, Canada Area Business analysis and strategy development for companies looking to expand their business to and from Latin America.



iLoveKickboxing

• United States
• Health, Wellness & Fitness
• 100 - 200 Employee

• Marketing and Social Media Manager

  • Oct 2017 - May 2019

  Mississauga, Ontario, Canada In charge of social media marketing campaigns and day-to-day activities building a strong community and cultivating leads and sales.



BrandProtect

• Brand Consultant

  • 2007 - 2012

  Toronto, Canada Area Search the internet for threats associated with phishing, identity theft, brand abuse, social media and intellectual property abuse. Identify web links, URLs, domain names registered and page content that may be a potential threat to clients. Clients included, Deloitte, First Community Bank, Vivo, TD, Itau.



Canadaventures

• Marketing and Sales Associate

  • 2004 - 2005

  Toronto, Canada Area Toronto based International Studies Agency with representation in Mexico. Developed new accounts and clients and tailored programs for their Spanish studies in Mexico. Presentations to clients and collateral material, including posters and flyers.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 1987 - 1995

  Mexico City Area, Mexico Trade Marketing Manager Reported to the VP Sales. Responsible for developing the strategy and tailor-made business plans for key clients in accordance to brand strategy. This included preparing and presenting different communication packages for new product launches and promotional activity. Responsible for developing the Trade Marketing team (a group of 20+ people) through on-the-job coaching. Successfully pioneered, developed and implemented the strategy for newly created big box stores… Show more Trade Marketing Manager Reported to the VP Sales. Responsible for developing the strategy and tailor-made business plans for key clients in accordance to brand strategy. This included preparing and presenting different communication packages for new product launches and promotional activity. Responsible for developing the Trade Marketing team (a group of 20+ people) through on-the-job coaching. Successfully pioneered, developed and implemented the strategy for newly created big box stores Sam’s and Costco, leading the company to increase revenue and profit by 15%. Marketing Manager Deodorants and Fragrances Reported to the VP Marketing. Responsible for developing and executing brand plans that met corporate strategies and objectives (market share, revenue and bottom-line profit) and covered all aspects of the marketing mix. Launched Axe in Mexico, Unilever’s top global deodorant brand, driving corporate position to 2nd on the market. Established best-practice Christmas programs (60% of annual fragrance sales) achieving corporate leadership in mass female fragrances. Programs included the development of unique packaging, gift sets, promotions and tailor-made presentations to major clients. Senior Brand Manager Hair Care Launched the newly created 2in1 shampoo range reversing Sunsilk’s downtrend and stabilizing market share. Led the advertising development of Sunsilk’s campaign. Responsible for the full relaunch of Aqua Net hair styling products which led the brand to the no.1 position in Sam’s and Costco. Brand Manager Toiletries Established promotional tools and new packaging to boost sales in high seasons: Mother’s Day, Father’s Day, Valentine’s Day and Christmas. Show less