Carol Savage
Founder & CEO at Not In The Guidebooks- Claim this Profile
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Topline Score
Bio
Suzy Stern
Carol has brought huge enthusiasm and energy to the team during her time with us. She has worked tirelessly to understand all the key metrics of our business – her interrogation of data and her recommendations from it, has led us to new ways of thinking. We have also tried different approaches that we haven't before, which has been very helpful. She has worked in partnership with us to develop the business' strategy all within budget and has clearly communicated the results from the tactics she has implemented. Carol is excellent at managing teams and all those working with her appreciate her hands on approach and her guidance. Carol has developed very close working relationships with all of her direct reports but also with wider members of the team. Carol also has a great sense of humour and brings a fun element to the business.
Debbie Dos Santos
Few people have the opportunity to report to a manager who not only leads them, but who also coaches and mentors. I've worked with Carol for almost 1 year now and am constantly impressed by her positive nature, strong focus on making a difference within a business, ability to develop sound strategies based on facts, and her ability to sell these into leadership with a clear focus on achieving business goals. Carol positively challenges her team to be creative, analytical, try new things and helps broaden their learning and experience. Any employee would be incredibly lucky to have Carol as a manager and I'd definitely work with Carol again.
Suzy Stern
Carol has brought huge enthusiasm and energy to the team during her time with us. She has worked tirelessly to understand all the key metrics of our business – her interrogation of data and her recommendations from it, has led us to new ways of thinking. We have also tried different approaches that we haven't before, which has been very helpful. She has worked in partnership with us to develop the business' strategy all within budget and has clearly communicated the results from the tactics she has implemented. Carol is excellent at managing teams and all those working with her appreciate her hands on approach and her guidance. Carol has developed very close working relationships with all of her direct reports but also with wider members of the team. Carol also has a great sense of humour and brings a fun element to the business.
Debbie Dos Santos
Few people have the opportunity to report to a manager who not only leads them, but who also coaches and mentors. I've worked with Carol for almost 1 year now and am constantly impressed by her positive nature, strong focus on making a difference within a business, ability to develop sound strategies based on facts, and her ability to sell these into leadership with a clear focus on achieving business goals. Carol positively challenges her team to be creative, analytical, try new things and helps broaden their learning and experience. Any employee would be incredibly lucky to have Carol as a manager and I'd definitely work with Carol again.
Suzy Stern
Carol has brought huge enthusiasm and energy to the team during her time with us. She has worked tirelessly to understand all the key metrics of our business – her interrogation of data and her recommendations from it, has led us to new ways of thinking. We have also tried different approaches that we haven't before, which has been very helpful. She has worked in partnership with us to develop the business' strategy all within budget and has clearly communicated the results from the tactics she has implemented. Carol is excellent at managing teams and all those working with her appreciate her hands on approach and her guidance. Carol has developed very close working relationships with all of her direct reports but also with wider members of the team. Carol also has a great sense of humour and brings a fun element to the business.
Debbie Dos Santos
Few people have the opportunity to report to a manager who not only leads them, but who also coaches and mentors. I've worked with Carol for almost 1 year now and am constantly impressed by her positive nature, strong focus on making a difference within a business, ability to develop sound strategies based on facts, and her ability to sell these into leadership with a clear focus on achieving business goals. Carol positively challenges her team to be creative, analytical, try new things and helps broaden their learning and experience. Any employee would be incredibly lucky to have Carol as a manager and I'd definitely work with Carol again.
Suzy Stern
Carol has brought huge enthusiasm and energy to the team during her time with us. She has worked tirelessly to understand all the key metrics of our business – her interrogation of data and her recommendations from it, has led us to new ways of thinking. We have also tried different approaches that we haven't before, which has been very helpful. She has worked in partnership with us to develop the business' strategy all within budget and has clearly communicated the results from the tactics she has implemented. Carol is excellent at managing teams and all those working with her appreciate her hands on approach and her guidance. Carol has developed very close working relationships with all of her direct reports but also with wider members of the team. Carol also has a great sense of humour and brings a fun element to the business.
Debbie Dos Santos
Few people have the opportunity to report to a manager who not only leads them, but who also coaches and mentors. I've worked with Carol for almost 1 year now and am constantly impressed by her positive nature, strong focus on making a difference within a business, ability to develop sound strategies based on facts, and her ability to sell these into leadership with a clear focus on achieving business goals. Carol positively challenges her team to be creative, analytical, try new things and helps broaden their learning and experience. Any employee would be incredibly lucky to have Carol as a manager and I'd definitely work with Carol again.
Experience
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Not In The Guidebooks
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Leisure, Travel & Tourism
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1 - 100 Employee
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Founder & CEO
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Aug 2018 - Present
Not In The Guidebooks is a global platform bringing together the very best authentic, immersive, responsible travel experiences designed and delivered by local hosts. Creating the most memorable holidays for independent travellers. Not In The Guidebooks is a global platform bringing together the very best authentic, immersive, responsible travel experiences designed and delivered by local hosts. Creating the most memorable holidays for independent travellers.
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By Aaron Wallace
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London, United Kingdom
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Executive Chairman
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Jun 2016 - Present
Hair and skin products created specifically for Afro Caribbean men. I am helping Aaron and Lina build an amazing global brand. Hair and skin products created specifically for Afro Caribbean men. I am helping Aaron and Lina build an amazing global brand.
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Sacla UK Ltd
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Director Of Ecommerce
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Aug 2019 - Feb 2020
Sacla UK has travelled the 20 regions of Italy to source the very best hand-picked food, gifts & experiences from local artisanal producers in Italy, creating an online store that is Truly, Madly, Deeply Italian Sacla UK has travelled the 20 regions of Italy to source the very best hand-picked food, gifts & experiences from local artisanal producers in Italy, creating an online store that is Truly, Madly, Deeply Italian
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Look Fabulous Forever
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United Kingdom
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Personal Care Product Manufacturing
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1 - 100 Employee
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Customer and Growth Director
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Nov 2018 - Oct 2019
Beauty and skin care for women who care less about looking younger and more about looking fabulous. A pro-age beauty brand for those people who recognise the changes to their skin and use the very best products to keep looking their best. Beauty and skin care for women who care less about looking younger and more about looking fabulous. A pro-age beauty brand for those people who recognise the changes to their skin and use the very best products to keep looking their best.
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Restex
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London, United Kingdom
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Chief Customer /Marketing Officer
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May 2017 - Oct 2018
I worked as the Interim Chief Customer / Marketing Officer looking to create a compelling brand strategy and digital proposition delivering a one-company customer experience to drive growth. My focus was delivering marketing for brands, leading marketing teams to create and optimise multi channel marketing campaigns (with hands on performance marketing and digital experience) and lead the build of retail e-commerce platforms and apps. I worked as the Interim Chief Customer / Marketing Officer looking to create a compelling brand strategy and digital proposition delivering a one-company customer experience to drive growth. My focus was delivering marketing for brands, leading marketing teams to create and optimise multi channel marketing campaigns (with hands on performance marketing and digital experience) and lead the build of retail e-commerce platforms and apps.
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Conviviality Retail PLC
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Crewe
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Chief Customer Officer
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May 2015 - Apr 2017
Bargain Booze, Wine Rack, Thoroughgoods, Select Convenience, BB's Warehouse Responsible for sales and customer experience with a focus on customer insight, brand proposition, offer, store and digital experience, multi-channel communication and new store concept strategy. Part of the leadership team driving Wine Rack culture transformation to focus on taste and discovery with events and wine bar areas in store. Leading innovation within the BB's warehouse concept and driving… Show more Bargain Booze, Wine Rack, Thoroughgoods, Select Convenience, BB's Warehouse Responsible for sales and customer experience with a focus on customer insight, brand proposition, offer, store and digital experience, multi-channel communication and new store concept strategy. Part of the leadership team driving Wine Rack culture transformation to focus on taste and discovery with events and wine bar areas in store. Leading innovation within the BB's warehouse concept and driving brand proposition, digital innovation and new store concept design for Bargain Booze. Show less Bargain Booze, Wine Rack, Thoroughgoods, Select Convenience, BB's Warehouse Responsible for sales and customer experience with a focus on customer insight, brand proposition, offer, store and digital experience, multi-channel communication and new store concept strategy. Part of the leadership team driving Wine Rack culture transformation to focus on taste and discovery with events and wine bar areas in store. Leading innovation within the BB's warehouse concept and driving… Show more Bargain Booze, Wine Rack, Thoroughgoods, Select Convenience, BB's Warehouse Responsible for sales and customer experience with a focus on customer insight, brand proposition, offer, store and digital experience, multi-channel communication and new store concept strategy. Part of the leadership team driving Wine Rack culture transformation to focus on taste and discovery with events and wine bar areas in store. Leading innovation within the BB's warehouse concept and driving brand proposition, digital innovation and new store concept design for Bargain Booze. Show less
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Exodus Adventure Travels Ltd
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United Kingdom
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Travel Arrangements
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100 - 200 Employee
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Global Marketing Director
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Apr 2013 - Mar 2015
*Brought brand, customer journey and customer experience to life - with a clear brand proposition and multichannel marketing approach bringing new customers to the brand *Introduced merchandising and trading within the e-commerce business creating a co-ordinated and analytical approach to curating products and optimising conversion. *Built strategy and requirement specification for single customer view platform to gain valuable customer insight and led contact strategy across all key… Show more *Brought brand, customer journey and customer experience to life - with a clear brand proposition and multichannel marketing approach bringing new customers to the brand *Introduced merchandising and trading within the e-commerce business creating a co-ordinated and analytical approach to curating products and optimising conversion. *Built strategy and requirement specification for single customer view platform to gain valuable customer insight and led contact strategy across all key customer segments. Show less *Brought brand, customer journey and customer experience to life - with a clear brand proposition and multichannel marketing approach bringing new customers to the brand *Introduced merchandising and trading within the e-commerce business creating a co-ordinated and analytical approach to curating products and optimising conversion. *Built strategy and requirement specification for single customer view platform to gain valuable customer insight and led contact strategy across all key… Show more *Brought brand, customer journey and customer experience to life - with a clear brand proposition and multichannel marketing approach bringing new customers to the brand *Introduced merchandising and trading within the e-commerce business creating a co-ordinated and analytical approach to curating products and optimising conversion. *Built strategy and requirement specification for single customer view platform to gain valuable customer insight and led contact strategy across all key customer segments. Show less
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LighterLife
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United Kingdom
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Health, Wellness & Fitness
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1 - 100 Employee
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Interim E-commerce Director
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Jan 2012 - Apr 2013
LighterLife is a weight management business. I Led the multichannel strategy setting up the e-commerce revenue stream and digital marketing (analytics and user journey mapping, project management of e-commerce platform & website enhancements, multichannel marketing (offline and on-line)) to drive acquisition, conversion rate optimization and retention via e-CRM database and trigger marketing. LighterLife is a weight management business. I Led the multichannel strategy setting up the e-commerce revenue stream and digital marketing (analytics and user journey mapping, project management of e-commerce platform & website enhancements, multichannel marketing (offline and on-line)) to drive acquisition, conversion rate optimization and retention via e-CRM database and trigger marketing.
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Mydish.co.uk
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Online Audio and Video Media
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1 - 100 Employee
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Managing Director
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Jan 2007 - Dec 2011
MyDish is a recipe sharing website. I set up MyDish from concept, which included creating the brand proposition via customer insight, devising the business strategy, raising funds ( from London Business School Enterprise 100 and Deborah Meaden from Dragon's Den) and managing cross-channel marketing to drive visitors, members and recipes. Responsible for P&L, revenue lines, as well as customer experience, acquisition, conversion and retention. MyDish is a recipe sharing website. I set up MyDish from concept, which included creating the brand proposition via customer insight, devising the business strategy, raising funds ( from London Business School Enterprise 100 and Deborah Meaden from Dragon's Den) and managing cross-channel marketing to drive visitors, members and recipes. Responsible for P&L, revenue lines, as well as customer experience, acquisition, conversion and retention.
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Managing Director
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1999 - 2007
Researched and set up Flexible working consultancy with recruitment arm, workplace consultancy and on-line jobs board. Raised funds from London Business School (Enterprise 100) to develop on-line platform. Built strong brand profile on modest budgets through “Guerilla” style marketing programmes – massive PR presence in broadsheet, radio and appeared 7 times on National TV. Sold the business after 7 years as a profitable concern and was retained to help with management… Show more Researched and set up Flexible working consultancy with recruitment arm, workplace consultancy and on-line jobs board. Raised funds from London Business School (Enterprise 100) to develop on-line platform. Built strong brand profile on modest budgets through “Guerilla” style marketing programmes – massive PR presence in broadsheet, radio and appeared 7 times on National TV. Sold the business after 7 years as a profitable concern and was retained to help with management transition. Show less Researched and set up Flexible working consultancy with recruitment arm, workplace consultancy and on-line jobs board. Raised funds from London Business School (Enterprise 100) to develop on-line platform. Built strong brand profile on modest budgets through “Guerilla” style marketing programmes – massive PR presence in broadsheet, radio and appeared 7 times on National TV. Sold the business after 7 years as a profitable concern and was retained to help with management… Show more Researched and set up Flexible working consultancy with recruitment arm, workplace consultancy and on-line jobs board. Raised funds from London Business School (Enterprise 100) to develop on-line platform. Built strong brand profile on modest budgets through “Guerilla” style marketing programmes – massive PR presence in broadsheet, radio and appeared 7 times on National TV. Sold the business after 7 years as a profitable concern and was retained to help with management transition. Show less
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Marketing Director
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1993 - 1997
I ran a team to cover all marketing including NPD, packaging, promotions, trade marketing and above the line advertising PR and sponsorship for the coffee and tea division. I ran a team to cover all marketing including NPD, packaging, promotions, trade marketing and above the line advertising PR and sponsorship for the coffee and tea division.
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Disney General Entertainment Content
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Manager
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1990 - 1993
• Developed overall marketing plans and individual brand plans. • Developed trade marketing strategy instrumental in extending distribution within the Grocery sector to all major multiples. • Managed budgeting, advertising (T.V., press, posters & radio), sponsorship, direct marketing, research, merchandising, promotions and public relations with a marketing budget of £9 million. • Developed overall marketing plans and individual brand plans. • Developed trade marketing strategy instrumental in extending distribution within the Grocery sector to all major multiples. • Managed budgeting, advertising (T.V., press, posters & radio), sponsorship, direct marketing, research, merchandising, promotions and public relations with a marketing budget of £9 million.
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Pizza Hut
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United States
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Restaurants
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700 & Above Employee
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Senior Brand Manager - Takeaway & Delivery
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1988 - 1990
• Developed 5 year marketing plans for Takeaway, Kiosk and Delivery division. • Launched Pizza–By-The-Slice, developed brand identity, store concepts and marketing plans. • Co-ordinated new product development and launched new menu items, packaging and inshore p.o.s. • Developed 5 year marketing plans for Takeaway, Kiosk and Delivery division. • Launched Pizza–By-The-Slice, developed brand identity, store concepts and marketing plans. • Co-ordinated new product development and launched new menu items, packaging and inshore p.o.s.
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Education
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1995 - 1997
London Business School
Master of Business Administration (M.B.A.), Marketing -
2014 - 2014
University of Pennsylvania - The Wharton School
Digital Marketing, Branding, Customer Centricity, Omni Channel Communications -
1984 - 1988
Oxford Polythechnic
BA Hons Business Studies
Community
