David Grassham

Head of Insight at England & Wales Cricket Board (ECB)
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Spectator Sports
    • 300 - 400 Employee
    • Head of Insight
      • Sep 2018 - Present

      Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of remit are ownership of KPIs, running all significant research, running and expanding the Insight function, summarising insight for the management team and board. Also spend a portion of my time driving strategy projects and being across media rights. Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of remit are ownership of KPIs, running all significant research, running and expanding the Insight function, summarising insight for the management team and board. Also spend a portion of my time driving strategy projects and being across media rights.

    • Online Audio and Video Media
    • 700 & Above Employee
    • Career Gap
      • Aug 2017 - Jul 2018

      Cycled the length of Africa from Cairo to Cape Town, volunteered in Fiji, sailed the Pacific from Fiji to Australia, completed a grand driving tour of Australia and New Zealand with my Dad. Cycled the length of Africa from Cairo to Cape Town, volunteered in Fiji, sailed the Pacific from Fiji to Australia, completed a grand driving tour of Australia and New Zealand with my Dad.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Senior Strategy Manager - Sky Sports
      • Feb 2016 - Jul 2017

      Led strategic review of Sky Sports News and Sky Sports Mix. Drove through key recommendations.Created a combined viewing and research based approach to valuation of small and medium sports rights valuations. Now the main source of insight for these decisions.Heavily involved in the origination and implementation of a change in Sky Sports' channel structure.Gained insight into the production and operational side of Sky.

    • Senior Strategy Manager - Group Strategy
      • Jul 2013 - Feb 2016

      Responsible for all analysis relating to the value to the Premier League to Sky ahead of the 2015 auction.Envisaged and drove through regular reporting on viewing of different sports rights.Coordinated the first pan-European cooperation across Sky via Sky Arts.Managed the process for Sky's approach to the 2013 Champions League auction.Wrote multiple board presentations and reports seen by the CEO, CFO and Rupert Murdoch.Worked up strategic approach to Sky's pan European negotiations with Discovery Communications Show less

    • Strategy Manager - Group Strategy
      • Jan 2012 - Jul 2013

    • Senior Analyst - Group Strategy
      • May 2010 - Jan 2012

      Main modeller in restructuring of Sky's basic TV pricing and packaging. Also only modeller for work relating to Sky's approach to Premier League and Champions League auctions - the former being one of the most important decisions the company makes.One of two involved in a detailed review of Sky's approach to broadband and talk - covering infrastructure options and pricing.

    • United Kingdom
    • Business Consulting and Services
    • 300 - 400 Employee
    • Consultant
      • Feb 2008 - Apr 2010

      Gained extensive worldwide experience across the telecoms industry, especially mobile and fixed networks. High numerical and analytical focus. Excellent modelling skills. Consistently one of the highest fee earners in the company.

    • Business Analyst
      • Aug 2006 - Feb 2008

Education

  • University of Cambridge
    Natural Sciences, Chemistry
    2002 - 2005
  • Ralph Thoresby High School
    Top of the year for both A-levels and GCSEs
    1995 - 2002

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