Experience

Celluma Light Therapy by BioPhotas, Inc

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• VP of Marketing and eCommerce

  • Aug 2023 - Present

  Celluma low-level light therapy🚨 Products and accessories for safe and effective treatment of acne, aging, pain and wound healing. Celluma low-level light therapy🚨 Products and accessories for safe and effective treatment of acne, aging, pain and wound healing.



Shift7, a Merkle Company

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Director, eCommerce Services

  • Apr 2021 - Mar 2023

  Shift7 is a digital agency for manufacturers & distributors. • Spearheaded successful business development initiatives and revenue growth aligned with company's strategy and core service offerings (eCommerce, Design, Digital Marketing). • Oversaw client relationships and drove implementation of strategic eCommerce roadmaps to achieve customer business goals. • Worked closely with organizational leadership and board of directors to guide operational strategy. Shift7 is a digital agency for manufacturers & distributors. • Spearheaded successful business development initiatives and revenue growth aligned with company's strategy and core service offerings (eCommerce, Design, Digital Marketing). • Oversaw client relationships and drove implementation of strategic eCommerce roadmaps to achieve customer business goals. • Worked closely with organizational leadership and board of directors to guide operational strategy.



MUNICIPAL CO.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP eCommerce & Digital Marketing

  • Dec 2019 - Apr 2021

  Municipal Apparel by Mark Wahlberg, a DTC startup featured on HBO's “Wahl Street”. • Led eCommerce P&L and team overseeing online sales and merchandising operations, marketing, customer service and retention. • Built, launched, and optimized company's custom Shopify Plus website to improve SEO ranking, user experiences, and conversion rates. • Developed and executed successful digital marketing campaigns and product launches achieving goals for increased website traffic, conversion, and revenue. • Directed traffic growth strategies, SEO, content distribution, email marketing, paid search, social, and display advertising. • Partnered with brand creative and social marketing to create and optimize engaging online experiences and ad creative. • Created solution-based execution plans to achieve business goals based on data from Google Analytics, Ad reporting, social engagement, email campaign results, and internal reporting data. Show less



PIVOT | Shopify Plus Agency Partner

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• SVP of Digital Strategy, Sales & Marketing

  • Jan 2018 - Dec 2019

  PIVOT is a digital design, development, and marketing agency for DTC ecommerce lifestyle brands. • Spearheaded strategic rebranding, launch, and operation of PIVOT as a specialized DTC agency and preferred Shopify Plus partner. • Successfully led all new business and client growth. • Directed all vendor partnerships and marketing functions including creation of a new agency website, client case studies, articles, organic social & paid ads. • Led digital performance audits for strategic clients that evaluated website analytics, trends, and opportunities for performance improvement. • Global consumer brand clients: OXO, Olukai, Voluspa, Bulletproof Coffee, HUF Worldwide, Virus International, Beach Bunny Swimwear, Buck Mason, and more. Show less



Altamont Capital Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• VP E-Commerce & Commercial Systems

  • Sep 2015 - May 2018

  Renegade Brands is a private-equity portfolio of action sports & lifestyle consumer brands. • Led digital transformation and optimization across the brand portfolio for DTC eCommerce, B2B eCommerce (wholesale), commercial operations (ERP), and data analytics (digital & business KPI’s) to drive revenue. • Partnered with brand leaders at Dakine, Fox Racing, HUF, Brixton, Mervin MFG, Hybrid Apparel • Spearheaded creation of cross-functional project team of 30+ people across Altamont, portfolio brands, and external agencies to design, implement, launch, and operate ERP and all selling platforms. • Aligned portfolio brand objectives with company mission to increase business growth, integrate work strategies, and align performance targets. • Managed 3-year Digital Roadmap and multi-million dollar budget. Show less



Oakley

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Director of Digital Wholesale B2B & CRM

  • Apr 2011 - Sep 2015

  • Directed digital transformation and optimization of Oakley's $260 million, global online wholesale business. • Conceived a vision & strategy that influenced executive leadership to invest in digital innovation for wholesale to drive revenue growth & cost savings by enabling self-service for the “long tail” of 50k world-wide retailers. • Crafted new, modern, consumer-like experience for B2B buyers by teaming up with Oakley.com leaders to leverage B2C eCommerce platform, partnerships, content, and playbook. • Led and mentored a team of 6 employees and 20+ global, cross-functional leaders to accelerate B2B online adoption, customer experience, regional sales growth, conversion, and repeat purchases. • Allied with sales & marketing leadership in US, EU, CAN, Japan, and AU to train, rollout, and ensure overall program success. • Product owner for all wholesale digital platforms. Show less



Irvine Company

• United States
• Real Estate
• 700 & Above Employee

• Senior Manager - Sales & Marketing Systems

  • Dec 2004 - Mar 2011

  Leadership for the adoption and rapid growth of Irvine Company's digital sales, CRM & marketing platforms. • Managed large-scale IT projects and introduced new systems, tools, and processes to achieve challenging sales & marketing objectives for all business units. • Led and mentored 7 direct reports and 20 project employees and consultants. • Collaborated with divisional sales, marketing, service, and IT leadership to launch new solutions on time and within budget. • Documented user stories, requirements, and product features into detailed specifications to communicate across teams and build mandatory user capability. Show less



American Management Systems (AMS) -- Now CGI

• Fairfax, VA

• Consultant

  • Aug 2000 - May 2004

  ***Formerly NASDAQ:AMSY, now CGI Inc. (NYSE:GIB)*** Consultant for a large business systems services firm. Contributed as a technical sales engineer and project development lead on multi-million dollar CRM implementations for both the public and private sectors, including US Department of Health and Human Services, GMAC Insurance, and several Fortune 500 organizations. Areas of expertise: CRM, sales & service processes, systems architecture, software development, business requirements analysis, team leadership, and project execution. Show less