Senior Content Marketing Manager, SEO

• Mar 2023 - Present

Content Marketing Manager, SEO

• Jul 2021 - Mar 2023

First SEO-focused role at Attentive—created a full-funnel SEO & organic strategy to implement across the organization. With this strategy, we've grown our organic traffic over 65% YoY and are successfully ranking for over 40 industry related target keywords in a short time period. I work on the Content Marketing team applying an SEO lens to each piece of content including: • Keyword Strategy Creation: based on search behavior, volume, competition, and team goals • Content… Show more First SEO-focused role at Attentive—created a full-funnel SEO & organic strategy to implement across the organization. With this strategy, we've grown our organic traffic over 65% YoY and are successfully ranking for over 40 industry related target keywords in a short time period. I work on the Content Marketing team applying an SEO lens to each piece of content including: • Keyword Strategy Creation: based on search behavior, volume, competition, and team goals • Content Planning: identifying blog post topics for all stages of the funnel, with a focus on thought leadership & educational • Content Optimization: updating existing on-page content to improve rankings and drive traffic • SEO Reviews: implemented at the beginning of each content piece—provide the writer with title, meta description, subheadings, target keyword, and other topic guidance • SEO Agency Management: manage relationship with external SEO consultant who assists with more technical backend requests • Website & Blog Management: use Webflow to manage content uploads, specifically blog post monitoring & optimizations • Reporting: consistent reporting on organic traffic goals, keyword rankings, organic demo requests, top pages, etc. Software: Google Analytics, Google Search Console, HotJar, BuzzSumo, Webflow, HubSpot, Salesforce

Senior Digital Marketing Strategist

• Apr 2020 - Jul 2021

Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses like Sephora, Urban Outfitters, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In September 2020, Attentive… Show more Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses like Sephora, Urban Outfitters, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In September 2020, Attentive announced a $230 million Series D investment, led by Coatue. To learn more about Attentive or to request a demo, visit www.attentivemobile.com.

Demand Generation Specialist

• May 2019 - Apr 2020

I started working for Schoology in April 2018. Schoology was acquired by PowerSchool in November 2019 Platforms/Software: Hootsuite, TweetDeck, Influitive, Marketo, Drupal, Typeform, Google Analytics • Focus on inbound marketing efforts and developing digital campaigns to meet KPIs • Content planning, writing, copyediting, and posting on blog with a 45% increase in pageviews for 2019 • Outreach and execution of Q&A blog post series with educators around the country •… Show more I started working for Schoology in April 2018. Schoology was acquired by PowerSchool in November 2019 Platforms/Software: Hootsuite, TweetDeck, Influitive, Marketo, Drupal, Typeform, Google Analytics • Focus on inbound marketing efforts and developing digital campaigns to meet KPIs • Content planning, writing, copyediting, and posting on blog with a 45% increase in pageviews for 2019 • Outreach and execution of Q&A blog post series with educators around the country • Assist in revamp of weekly email Newsletter, increasing open rates by 20% • Daily SEO management for all content, including keyword research and updating underperforming content • Curate content and create 2-3 user generated eBooks a month to drive leads • Continue to grow the Schoology Champions program to 2,700 advocates and the Ambassador program to 170

Social Media Marketing Coordinator

• Apr 2018 - Apr 2019

• Organically increase Twitter followers currently by 7,000 and engagement by over 60% • Daily management of two advocacy programs; The Schoology Champions and Schoology Ambassadors, both with participation rates of over 90% in program activities • Responsible for planning and crafting all emails in Marketo for national user conference • Ran a social media and community lounge at Schoology NEXT, an event with 600 attendees • Promotion of the largest study in K-12 education… Show more • Organically increase Twitter followers currently by 7,000 and engagement by over 60% • Daily management of two advocacy programs; The Schoology Champions and Schoology Ambassadors, both with participation rates of over 90% in program activities • Responsible for planning and crafting all emails in Marketo for national user conference • Ran a social media and community lounge at Schoology NEXT, an event with 600 attendees • Promotion of the largest study in K-12 education including social media, press release, blog posts, and advocacy

Demand Generation Intern

• Jun 2017 - Aug 2017

Platforms/Software: Uberflip, Eloqua, Salesforce, Google Analytics, Sprinklr, JIRA, Influitive • Measured results of multi-channel campaigns using Salesforce, Eloqua, and Google Analytics • Completed large scale content management project for team in Europe using Uberflip • Assisted in planning major tech conference in Chicago (MongoDB World 2017) • Coordinated blog and social media scheduling, publishing, and promotion • Executed large scale ABM campaign for top target… Show more Platforms/Software: Uberflip, Eloqua, Salesforce, Google Analytics, Sprinklr, JIRA, Influitive • Measured results of multi-channel campaigns using Salesforce, Eloqua, and Google Analytics • Completed large scale content management project for team in Europe using Uberflip • Assisted in planning major tech conference in Chicago (MongoDB World 2017) • Coordinated blog and social media scheduling, publishing, and promotion • Executed large scale ABM campaign for top target accounts • Assisted in copywriting and creating persona-based nurture program • Designed and tested email campaigns in Eloqua Show less Platforms/Software: Uberflip, Eloqua, Salesforce, Google Analytics, Sprinklr, JIRA, Influitive • Measured results of multi-channel campaigns using Salesforce, Eloqua, and Google Analytics • Completed large scale content management project for team in Europe using Uberflip • Assisted in planning major tech conference in Chicago (MongoDB World 2017) • Coordinated blog and social media scheduling, publishing, and promotion • Executed large scale ABM campaign for top target… Show more Platforms/Software: Uberflip, Eloqua, Salesforce, Google Analytics, Sprinklr, JIRA, Influitive • Measured results of multi-channel campaigns using Salesforce, Eloqua, and Google Analytics • Completed large scale content management project for team in Europe using Uberflip • Assisted in planning major tech conference in Chicago (MongoDB World 2017) • Coordinated blog and social media scheduling, publishing, and promotion • Executed large scale ABM campaign for top target accounts • Assisted in copywriting and creating persona-based nurture program • Designed and tested email campaigns in Eloqua Show less

Marketing and Social Media Intern

• Dec 2016 - May 2017

• Created copy/content for social media platforms including Instagram (11.8K followers), Twitter (44.6K followers), Tumblr, Google+, and Facebook (897K followers) and scheduled content using Sprinklr Software • Conducted competitive analysis through in depth research • Used Google AdWords- Ad Word Preview Tool and WebCEO to conduct daily rankings and preformed keyword research using Keyword Planner to write SEO copy for new product collections • Assisted in creating and executing… Show more • Created copy/content for social media platforms including Instagram (11.8K followers), Twitter (44.6K followers), Tumblr, Google+, and Facebook (897K followers) and scheduled content using Sprinklr Software • Conducted competitive analysis through in depth research • Used Google AdWords- Ad Word Preview Tool and WebCEO to conduct daily rankings and preformed keyword research using Keyword Planner to write SEO copy for new product collections • Assisted in creating and executing contests and sweepstakes Show less • Created copy/content for social media platforms including Instagram (11.8K followers), Twitter (44.6K followers), Tumblr, Google+, and Facebook (897K followers) and scheduled content using Sprinklr Software • Conducted competitive analysis through in depth research • Used Google AdWords- Ad Word Preview Tool and WebCEO to conduct daily rankings and preformed keyword research using Keyword Planner to write SEO copy for new product collections • Assisted in creating and executing… Show more • Created copy/content for social media platforms including Instagram (11.8K followers), Twitter (44.6K followers), Tumblr, Google+, and Facebook (897K followers) and scheduled content using Sprinklr Software • Conducted competitive analysis through in depth research • Used Google AdWords- Ad Word Preview Tool and WebCEO to conduct daily rankings and preformed keyword research using Keyword Planner to write SEO copy for new product collections • Assisted in creating and executing contests and sweepstakes Show less

Student Financial Services Phone Bank Operator

• Dec 2015 - Jan 2017

• Answered phone calls from prospective students and advised on basic financial services information • Used knowledge of Adelphi University as well as strong communication skills to address any questions/concerns • Packaged and mailed out award letters • Answered phone calls from prospective students and advised on basic financial services information • Used knowledge of Adelphi University as well as strong communication skills to address any questions/concerns • Packaged and mailed out award letters

Inventory Assistant

• Feb 2014 - May 2015

• Data entry of all school property using SAAS system • Conducted initial and closing inventory of all campus property • Data entry of all school property using SAAS system • Conducted initial and closing inventory of all campus property

Special Projects Analyst

• Jun 2013 - Jun 2014

• Data entry of health care information for over 30 hospitals in the tri-state area • Analyzed data for appropriate statistical reports • Data entry of health care information for over 30 hospitals in the tri-state area • Analyzed data for appropriate statistical reports