Rasheed Clarke

Marketing Specialist at The Riverwood Conservancy
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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5.0

/5.0
/ Based on 2 ratings
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Craig Moy

I can say without reservation that Rasheed was one of the best interns I have ever managed. Among his many qualities, Rasheed was an excellent writer whose work was full of wit and ingenuity, but also precision-targeted at Where's specific audience. Highly professional, he was always willing to go the extra mile to get the job done, whether it was a simple fact checking task to producing a larger feature article. I was hugely pleased with Rasheed's work, and would not hesitate to recommend him for any journalism- or communications-related position.

Brian Mills

Rasheed stands out as being exceptional in many ways. He is a talented writer with a very strong editorial eye, great instincts, and always looks to go above and beyond requirements and expectations. An utmost professional and always reliable, he is a pleasure to work with and is great team member that makes work fun.

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Experience

    • Canada
    • Conservation Programs
    • 1 - 100 Employee
    • Marketing Specialist
      • Feb 2020 - Present

      - Overseeing all marketing and communications collateral for The Riverwood Conservancy.- Lead redesign of TRC website and migration from Joomla to WordPress CMS.- Lead brand refresh on print and digital communications pieces.- Lead delivery of virtual events to adapt to COVID-19 restrictions on in-person programming.- Increased social following across Facebook, Twitter, Instagram, and LinkedIn by 65%.- Directing the look and feel of materials for fundraising events and appeals.- Designing posters, brochures, postcards, annual reports, and case for support booklets.- Writing and editing blog posts, eblasts, member newsletters, and media releases.- Mentoring Communications Assistant summer youth placement.

    • Marketing Coordinator
      • Jan 2019 - Feb 2020

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • Aug 2017 - Dec 2018

      - Creating communications plans and campaigns to raise awareness of Crohn's disease and ulcerative colitis, promote patient programs, and raise funds for research.- Managing national social media accounts reaching a combined 30,000 followers across Facebook, Twitter, Instagram, and LinkedIn.- Redeveloped corporate website using Kentico content management system.- Writing and editing newsletters, media releases, case for support documents, eblasts, stewardship materials, and other collateral.- Supporting departments with communications strategy, deliverables, and staff training.- Coordinating with media to set up print and broadcast interviews or take part in them.- Working with volunteers from across Canada on awareness and fundraising campaigns.

    • Marketing and Communications Coordinator
      • Jul 2016 - Jul 2017

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Communications Coordinator
      • Aug 2014 - Jul 2016

      - Creating and implementing social media calendars, and writing posts for national social media accounts on Twitter, LinkedIn, and Facebook.- Writing news items, press releases, speeches, newsletters, and digital content.- Creating email marketing campaigns using Constant Contact and CRM Dynamics.- Voicing and producing the recurring podcast, Financial Practice Made Perfect.- Designing brochures, event guides, posters, and advertisements.- Managing multiple websites using WordPress and Sitefinity CMS.

    • Marketing Services
    • 700 & Above Employee
    • Writer and Social Media Manager
      • Jul 2012 - Jun 2016

      - Writing marketing copy and blog posts; managing Facebook, Twitter, and Instagram Accounts; and creating social media calendars for Per Se Catering & Events.- Managing Twitter, Facebook, and LinkedIn accounts for Business Development Centre.- Writing search engine optimized blog posts for Rocket Digital Marketing.- Researching and writing employment-related articles for Jobpostings magazine. - Writing marketing copy and blog posts; managing Facebook, Twitter, and Instagram Accounts; and creating social media calendars for Per Se Catering & Events.- Managing Twitter, Facebook, and LinkedIn accounts for Business Development Centre.- Writing search engine optimized blog posts for Rocket Digital Marketing.- Researching and writing employment-related articles for Jobpostings magazine.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Traffic Reporter
      • Apr 2008 - Nov 2012

      - Writing and announcing news, traffic, business, and weather reports for various radio stations; including Newstalk 1010, Z103.5, G98.7, and AM740.- Using social media to interact with listeners and transportation officials.- Part of Newstalk 1010’s team coverage of the Sunrise Propane explosion in August 2008.- Providing newscasts for Canadian Multicultural Radio (CMR) 101.3 FM. - Writing and announcing news, traffic, business, and weather reports for various radio stations; including Newstalk 1010, Z103.5, G98.7, and AM740.- Using social media to interact with listeners and transportation officials.- Part of Newstalk 1010’s team coverage of the Sunrise Propane explosion in August 2008.- Providing newscasts for Canadian Multicultural Radio (CMR) 101.3 FM.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Base Manager and Traffic Reporter
      • Oct 2005 - Sep 2007

      - Managed interactions between stakeholders at client radio stations and advertisers.- Trained and scheduled announcers.- Announced traffic and weather reports for radio stations across the Maritimes.- Broadcast airborne traffic reports during special event coverage. - Managed interactions between stakeholders at client radio stations and advertisers.- Trained and scheduled announcers.- Announced traffic and weather reports for radio stations across the Maritimes.- Broadcast airborne traffic reports during special event coverage.

Education

  • University of Toronto
    Honours Bachelor of Arts
    -
  • Sheridan College
    Certificate
    -
  • Humber College
    Diploma
    -

Community

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