Bharath Katragadda
Senior Director of Product Management at Credit Sesame- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
Topline Score
Bio
Isa T.
I had the pleasure of working with Bharath at Credit Sesame for more than 2 years. I supported Bharath’s several product initiatives as the product analytics lead and observed his significant contribution to Credit Sesame’s products and its user growth. Bharath has been one of the most data-driven product leaders I have ever worked with. He has the ability to digest data insights and convert them to product strategy immediately. His product initiatives created a significant revenue impact, with improved customer retention and engagement. He not only optimized the signup flow for the new users but also built a new end-to-end user experience for the lapsed/resurrected users. Bharath with his team also built the Credit Marketplace, the main driver of monetization, from ground up. Lastly, he started the mobile app adoption initiative which became a key strategic goal for Credit Sesame. Bharath is obsessed with the customer and is an excellent collaborator as he coordinated with leaders across the organization to shape the vision and to deliver high impact work. I found Bharath to be a curious and a humble product leader who always encouraged his team members and nudged them towards continuous improvement. For all these reasons, I highly recommend Bharath for any product leadership/executive role.
LinkedIn User
Bharath truly has empathy for the users, and greatly values other team members’ opinions. He can think of short and long-term strategies that achieve company goals, and effectively communicate and execute these plans across multiple teams. Despite his busy schedule, he also takes the time to build interpersonal relationships with his teammates. These qualities make him a great leader and collaborator. I would be happy to work with Bharath again.
Isa T.
I had the pleasure of working with Bharath at Credit Sesame for more than 2 years. I supported Bharath’s several product initiatives as the product analytics lead and observed his significant contribution to Credit Sesame’s products and its user growth. Bharath has been one of the most data-driven product leaders I have ever worked with. He has the ability to digest data insights and convert them to product strategy immediately. His product initiatives created a significant revenue impact, with improved customer retention and engagement. He not only optimized the signup flow for the new users but also built a new end-to-end user experience for the lapsed/resurrected users. Bharath with his team also built the Credit Marketplace, the main driver of monetization, from ground up. Lastly, he started the mobile app adoption initiative which became a key strategic goal for Credit Sesame. Bharath is obsessed with the customer and is an excellent collaborator as he coordinated with leaders across the organization to shape the vision and to deliver high impact work. I found Bharath to be a curious and a humble product leader who always encouraged his team members and nudged them towards continuous improvement. For all these reasons, I highly recommend Bharath for any product leadership/executive role.
LinkedIn User
Bharath truly has empathy for the users, and greatly values other team members’ opinions. He can think of short and long-term strategies that achieve company goals, and effectively communicate and execute these plans across multiple teams. Despite his busy schedule, he also takes the time to build interpersonal relationships with his teammates. These qualities make him a great leader and collaborator. I would be happy to work with Bharath again.
Isa T.
I had the pleasure of working with Bharath at Credit Sesame for more than 2 years. I supported Bharath’s several product initiatives as the product analytics lead and observed his significant contribution to Credit Sesame’s products and its user growth. Bharath has been one of the most data-driven product leaders I have ever worked with. He has the ability to digest data insights and convert them to product strategy immediately. His product initiatives created a significant revenue impact, with improved customer retention and engagement. He not only optimized the signup flow for the new users but also built a new end-to-end user experience for the lapsed/resurrected users. Bharath with his team also built the Credit Marketplace, the main driver of monetization, from ground up. Lastly, he started the mobile app adoption initiative which became a key strategic goal for Credit Sesame. Bharath is obsessed with the customer and is an excellent collaborator as he coordinated with leaders across the organization to shape the vision and to deliver high impact work. I found Bharath to be a curious and a humble product leader who always encouraged his team members and nudged them towards continuous improvement. For all these reasons, I highly recommend Bharath for any product leadership/executive role.
LinkedIn User
Bharath truly has empathy for the users, and greatly values other team members’ opinions. He can think of short and long-term strategies that achieve company goals, and effectively communicate and execute these plans across multiple teams. Despite his busy schedule, he also takes the time to build interpersonal relationships with his teammates. These qualities make him a great leader and collaborator. I would be happy to work with Bharath again.
Isa T.
I had the pleasure of working with Bharath at Credit Sesame for more than 2 years. I supported Bharath’s several product initiatives as the product analytics lead and observed his significant contribution to Credit Sesame’s products and its user growth. Bharath has been one of the most data-driven product leaders I have ever worked with. He has the ability to digest data insights and convert them to product strategy immediately. His product initiatives created a significant revenue impact, with improved customer retention and engagement. He not only optimized the signup flow for the new users but also built a new end-to-end user experience for the lapsed/resurrected users. Bharath with his team also built the Credit Marketplace, the main driver of monetization, from ground up. Lastly, he started the mobile app adoption initiative which became a key strategic goal for Credit Sesame. Bharath is obsessed with the customer and is an excellent collaborator as he coordinated with leaders across the organization to shape the vision and to deliver high impact work. I found Bharath to be a curious and a humble product leader who always encouraged his team members and nudged them towards continuous improvement. For all these reasons, I highly recommend Bharath for any product leadership/executive role.
LinkedIn User
Bharath truly has empathy for the users, and greatly values other team members’ opinions. He can think of short and long-term strategies that achieve company goals, and effectively communicate and execute these plans across multiple teams. Despite his busy schedule, he also takes the time to build interpersonal relationships with his teammates. These qualities make him a great leader and collaborator. I would be happy to work with Bharath again.
Credentials
-
Product Strategy
ReforgeMar, 2022- Nov, 2024 -
Growth Series
ReforgeJan, 2021- Nov, 2024 -
Product Design
UdacityNov, 2016- Nov, 2024 -
Project Management Professional (PMP)®
Project Management InstituteDec, 2012- Nov, 2024 -
Certified Scrum Master (CSM)®
Scrum Alliance -
Certified Scrum Product Owner (CSPO)
Scrum Alliance -
Information Technology Infrastructure Library (ITIL)®
ITIL®
Experience
-
Credit Sesame
-
United States
-
Financial Services
-
1 - 100 Employee
-
Senior Director of Product Management
-
Feb 2019 - Present
On a mission to democratize financial wellness for all Americans - Enabling all customer segments including unserved and underserved to access credit and fulfill their dreams! Head of Growth (July 2022 to Present) - Responsible for onboarding, customer engagement, retention, and in-product monetization of credit access/marketplace and credit management across all platforms, optimizing for value (LTV and CAC) - Leading a large size effort and building a first of its kind experience that is about to demystify credit and help the masses in gaining credit/financial wellness - Hiring and growing product managers, designers and data analysts to grow the work streams and build a high performing growth loop - Core member of the leadership team focussed on strategic growth initiatives Head of New User On-boarding (02/2019 - Present) - Built the best in class sign-up experience. Ranked as a Fintech category winner for least friction and superior on-boarding experience. Incognia report -https://f.hubspotusercontent30.net/hubfs/5242234/Whitepapers%20and%20eBooks/Incognia_App%20friction%20report_V6.pdf (to the likes of Chime, Robinhood, Dave and many more fintech apps) Head of Credit Marketplace & Subscription business (02/2019 - 09/2020) - Built high performing teams and launched the Credit products marketplace (from ideation to launch, 0 to 1) includes Credit Cards, Personal Loans, Home Loans, Credit Repair, Insurance (Life/Auto/Health) and Premium Subscription (responsible for $xxxMM yearly P&L) Initiatives I led - New end-to-end experience launch on mobile apps, complete marketplace redesign, subscription, Login, 2FA, Signup and customer onboarding, Mobile app Adoption, Resurrected Users, Banking adoption, Personalization, Rent Reporting, B2B2C initiatives. Show less
-
-
-
Western Union
-
United States
-
Financial Services
-
700 & Above Employee
-
Business Leader (Growth)
-
May 2016 - Jan 2019
- Products – Send Money, Receive money, Bill Pay, Prison Pay (Growth) - Led the launch of Mobile apps and a first of its kind product in remittance space (iOS and Android platforms) in US and 28 international markets in less than a year +Built a multi year, multi-million dollar revenue stream of $28MM in 2018 + Increased overall Transaction Per Customer and LTV by over x% + Increased global customer retention by xx% - Products – Send Money, Receive money, Bill Pay, Prison Pay (Growth) - Led the launch of Mobile apps and a first of its kind product in remittance space (iOS and Android platforms) in US and 28 international markets in less than a year +Built a multi year, multi-million dollar revenue stream of $28MM in 2018 + Increased overall Transaction Per Customer and LTV by over x% + Increased global customer retention by xx%
-
-
-
State Farm
-
United States
-
Insurance
-
700 & Above Employee
-
Principal Product Manager, Web and Mobile
-
Apr 2011 - Apr 2016
Sr. Product Manager (11/2013 - Present) - - Acquired over a million auto policies in a year through telematics product offering, increasing the auto retention by 18%- Increased online Auto quote completion rate by 25% on customer channel and nearly 10% on agent channel.- Led the Drive Safe & Save telematics program for Auto new and existing customers.- Gathered metrics to understand the customer behavior, their pain points by running usability studies and incorporated the learning’s into product backlog working towards improving activation, conversion, engagement, monetization and retention metrics-Established shared vision across the organization by building consensus and gaining stakeholders alignment on product vision and the scope leading to product execution.-Translated business to product strategy and program objectives into stories and prioritized the work for multiple scrum teams.-Elicited product specs to capture UI/UX entities, flows and engineering requirements. -Followed User Center Design approach with Mobile First concept on all the web applications and worked closely with user experience leads, visual designers, and content strategists to offer a seamless experience.-Led the team of product owners to build and execute the delivery plan based on product roadmap.Technical Product Manager (04/2011- 10/2013) - -Set the process so the changes occur to the right components in the right order, to maximize the speed of appearance of new features (created sequence diagrams, activity flow diagrams, and Web services in Mega) resulting in operational efficiency improvements by more than 40%-Helped team to maintain focus to achieve continuous improvement. -Worked with the Marketing team to share the product details and key differentiating features.-Engaged the online customers, maximized the value of every feature that fits in with the vision (MVP – Minimum Viable Product), and offered a personalized experience for all customer segments. Show less
-
-
Business consultant
-
Apr 2008 - Mar 2011
- Led Auto Insurance requirements team - Authored business requirements document, functional requirement document, Use cases, activity flow diagrams, ad hoc presentations. - Established analytical frameworks and conducted complex business analysis to streamline functions improve performance and create a competitive advantage for clients.- Defined and analyzed metrics and A/B test results to evaluate the user behavior and make informed design changes and product related decisions.
-
-
-
Electronic Data Systems
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Management Consultant
-
Oct 2007 - Mar 2008
-Established shared vision across the company by building consensus and gaining stakeholders alignment on product vision and priorities leading to product execution -Planned, developed and led execution of Portfolio Management Outlook for all channel including print and web (mobile, desktop and tablet) access points. -Prioritized and coordinated design, engineering, development and marketing activities -Integrated usability studies, research and market analysis into product requirements to enhance user satisfaction -Defined and analyze metrics and A/B test results that inform the success of products through data-driven decisions -Documented product specs that captured UI/UX entities and flows, engineering requirements and go-to-market marketing efforts Show less
-
-
-
Arrowhead Center: New Mexico State University
-
United States
-
Business Consulting and Services
-
1 - 100 Employee
-
Management Consultant
-
Jan 2006 - Sep 2007
-Please refer to http://arrowheadcenter.nmsu.edu, to learn more about Arrowhead center. -Created Business Plans and performed Market research for the clients. -Analyzed consumer platform engagement to gather insights on utilization -Assisted in post launch analysis to create recommendations for future releases -Provided analytical insights to various stakeholders in assistance of developing strategies moving forward -Performed sales data analysis to create pricing and release timing recommendations Show less
-
-
Education
-
Stanford University
Executive program, Product Innovation -
New Mexico State University
MBA, Business -
Osmania University
Bachelor of Engineering, Engineering
Community
