Karla Rawles
Communications and Content Officer at Maryborough District Health Service- Claim this Profile
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Bio
Catherine McFadden
I supervised Karla in her role as Clinic Marketing Ambassador. It was a new position and Karla took on the challenge of setting up systems and processes and working together with our Ambassadors at other locations. Karla created engaging content for social media platforms and worked to promote the Think Wellbeing Centre within the local Fitzroy community. In addition, Karla engaged students to assist with the promotion of the Clinic and worked with academic staff to raise the profile of each therapeutic modality. Karla is a strong initiator and is able to work independently to get the job done, while also ensuring effective team communication. Karla has a very strong attention to detail, and a very focused and organised approach to her work. She has been a great asset to the team, and we would not have been able to achieve so much without her!
Toby Darvall
Karla was the inaugral Marketing Manager of Ishka, a retail business founded 40 years ago in Melbourne. She successfully implemented a marketing program from scratch, created a marketing "vision" and consistent collateral (including website, product marketing, facebook, catalogues and brochures) for the business and launched a loyalty program which today has over 150,000 members. She was a pleasure to work with - disciplined, hard working, and fun - with a strong and enduring vision for Ishka.
Catherine McFadden
I supervised Karla in her role as Clinic Marketing Ambassador. It was a new position and Karla took on the challenge of setting up systems and processes and working together with our Ambassadors at other locations. Karla created engaging content for social media platforms and worked to promote the Think Wellbeing Centre within the local Fitzroy community. In addition, Karla engaged students to assist with the promotion of the Clinic and worked with academic staff to raise the profile of each therapeutic modality. Karla is a strong initiator and is able to work independently to get the job done, while also ensuring effective team communication. Karla has a very strong attention to detail, and a very focused and organised approach to her work. She has been a great asset to the team, and we would not have been able to achieve so much without her!
Toby Darvall
Karla was the inaugral Marketing Manager of Ishka, a retail business founded 40 years ago in Melbourne. She successfully implemented a marketing program from scratch, created a marketing "vision" and consistent collateral (including website, product marketing, facebook, catalogues and brochures) for the business and launched a loyalty program which today has over 150,000 members. She was a pleasure to work with - disciplined, hard working, and fun - with a strong and enduring vision for Ishka.
Catherine McFadden
I supervised Karla in her role as Clinic Marketing Ambassador. It was a new position and Karla took on the challenge of setting up systems and processes and working together with our Ambassadors at other locations. Karla created engaging content for social media platforms and worked to promote the Think Wellbeing Centre within the local Fitzroy community. In addition, Karla engaged students to assist with the promotion of the Clinic and worked with academic staff to raise the profile of each therapeutic modality. Karla is a strong initiator and is able to work independently to get the job done, while also ensuring effective team communication. Karla has a very strong attention to detail, and a very focused and organised approach to her work. She has been a great asset to the team, and we would not have been able to achieve so much without her!
Toby Darvall
Karla was the inaugral Marketing Manager of Ishka, a retail business founded 40 years ago in Melbourne. She successfully implemented a marketing program from scratch, created a marketing "vision" and consistent collateral (including website, product marketing, facebook, catalogues and brochures) for the business and launched a loyalty program which today has over 150,000 members. She was a pleasure to work with - disciplined, hard working, and fun - with a strong and enduring vision for Ishka.
Catherine McFadden
I supervised Karla in her role as Clinic Marketing Ambassador. It was a new position and Karla took on the challenge of setting up systems and processes and working together with our Ambassadors at other locations. Karla created engaging content for social media platforms and worked to promote the Think Wellbeing Centre within the local Fitzroy community. In addition, Karla engaged students to assist with the promotion of the Clinic and worked with academic staff to raise the profile of each therapeutic modality. Karla is a strong initiator and is able to work independently to get the job done, while also ensuring effective team communication. Karla has a very strong attention to detail, and a very focused and organised approach to her work. She has been a great asset to the team, and we would not have been able to achieve so much without her!
Toby Darvall
Karla was the inaugral Marketing Manager of Ishka, a retail business founded 40 years ago in Melbourne. She successfully implemented a marketing program from scratch, created a marketing "vision" and consistent collateral (including website, product marketing, facebook, catalogues and brochures) for the business and launched a loyalty program which today has over 150,000 members. She was a pleasure to work with - disciplined, hard working, and fun - with a strong and enduring vision for Ishka.
Experience
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Maryborough District Health Service
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Communications and Content Officer
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Apr 2023 - Present
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Customer Service Staff
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Oct 2022 - Apr 2023
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Packing & Dispatch
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May 2019 - Apr 2023
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Balanced Whole
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Castlemaine, Victoria & online
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Naturopath
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Oct 2018 - Apr 2023
Degree-qualified Naturopath who supports change-ready people to find whole health balance and live a vibrant, healthy life. Balanced Whole is a clinical practice offering consults in Castlemaine and online. My areas of special interest include anxiety, depression and autoimmune thyroid disease. In 2019, I was selected as one of only six graduates to participate in ReMed’s Graduate Intensive Program and was mentored by Keonie Moore and Emma Hodson. Subsequently I have received mentoring from Louise Zylan and Rachel Arthur. In 2020 I completed Rachel Arthur’s MasterCourse in Comprehensive Diagnostics. karla@balancedwhole.com.au www.balancedwhole.com.au Show less
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Marketing Mover & Shaker
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Jun 2019 - Mar 2020
As part of the new ANS team, I led the marketing campaign for the ANS 2020. We successfully rallied a groundswell of support from natural health practitioners across Australia for the event to go ahead. My work included creation of a promotional video, extensive social media and email communications and website development. We not only reached our minimum number of ticket sales required for the event to proceed, we sold all tickets available before the end of the campaign. Heartbreakingly, the event needed to be cancelled due to COVID-19. Show less
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Gisborne Health Essentials
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Gisborne, Victoria
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Naturopath
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Dec 2017 - Dec 2018
Naturopath in health food, supplement and grocery store, with attached holistic clinic and café. I assisted customers with over-the-counter advice to improve their health and wellness and also fulfilled hospitality support and clinic reception roles. Naturopath in health food, supplement and grocery store, with attached holistic clinic and café. I assisted customers with over-the-counter advice to improve their health and wellness and also fulfilled hospitality support and clinic reception roles.
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Southern School of Natural Therapies
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Australia
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Higher Education
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1 - 100 Employee
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Clinic Marketing Ambassador
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Oct 2017 - Sep 2018
Part time role, working with the marketing team to:- Create marketing communications which contribute to increased clinic bookings for naturopathy, nutrition, Chinese medicine, myotherapy consultations- Raise the profile of Think Wellbeing Centre within the community by creating promotion materials and forming relationships with local businesses- Support internal communication to engage SSNT students to promote the clinic and encourage cross-promotion of Think Wellbeing Centre between students, staff and supervisors Show less
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Student Naturopath
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Jun 2012 - Aug 2018
Studyied at SSNT to achieve a Bachelor of Health Science - Naturopathy
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PASS facilitator
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Feb 2015 - Dec 2016
As a 'Peer Assisted Study Scheme' (PASS) facilitator, I provided guidance, support and tutoring to fellow students, assisting them with science subjects including Anatomy and Physiology and Pathology.
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Great Earth Health Food Shop
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Melbourne, Australia
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Sales Assistant
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Jun 2015 - Feb 2016
Sales assistant in busy health food and supplement store, working alongside naturopaths to help customers improve their health and wellness. Sales assistant in busy health food and supplement store, working alongside naturopaths to help customers improve their health and wellness.
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Freelance Marketer, Writer and Editor
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Sep 2012 - Jan 2015
Working with a variety of clients to achieve their marketing and communications objectives through smart editing, creative copy, strong branding and savvy marketing. Client projects included: -Melbourne Citymission: Editor of Impact, the supporter newsletter. Distributed to 10,000 donors 3–4 times per year. -LEAP Careers: developed a new brand identity, website and promotional video for Marion Haydon's coaching business www.careerleap.com.au -Australian Physiotherapy Association: edited material for the APA Annual Report 2012. -Nutrition Australia: edited and proofread resources for the Healthy Eating Advisory Service. Show less
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Nutrition Australia
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Australia
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Health and Human Services
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1 - 100 Employee
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Editor/Copywriter
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Oct 2012 - Aug 2013
An independent, non-profit member organisation, Nutrition Australia aims to promote the health and wellbeing of all Australians. -Editing, proofreading and writing copy for a variety of resources, publications and website content. An independent, non-profit member organisation, Nutrition Australia aims to promote the health and wellbeing of all Australians. -Editing, proofreading and writing copy for a variety of resources, publications and website content.
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Melbourne City Mission (MCM)
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Australia
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Non-profit Organization Management
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300 - 400 Employee
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Communications Manager
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Jan 2011 - Sep 2012
Melbourne City Mission works with thousands of people every week, helping them overcome disadvantage and social isolation. Working within the Fundraising, Marketing and Communications division, I led the communications team in developing and implementing the communication strategy for both internal and external audiences. -Communications strategy and planning -Brand -Websites -Social Media -Supporter newsletter -Copywriting, editing and proofreading -Fundraising communications support -Collateral -Internal communications Show less
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Ishka
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Australia
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Retail
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1 - 100 Employee
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Marketing & Communications Manager
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Feb 2008 - Jan 2011
Ishka is a long established retailer of clothing, jewellery, homewares and gifts, with 15 stores across Melbourne and a wholesale division. I was the first dedicated Marketing Manager at Ishka and this role meant growing a marketing division from scratch, developing new procedures and communications channels and implementing new marketing concepts. -Marketing planning and strategy -Copywriting, editing, proofreading -Fashion and homewares photoshoots -Website - redeveloped www.ishka.com.au -Promotional campaigns -SMS Marketing -Social Media -E-newsletters -Direct Mail: flyers and catalogues -Signage -Branding -PR -Advertising & Sponsorship -Research & customer data project -Internal Communications: weekly internal newsletter & intranet Show less
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Virgin Vie
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Chichester, West Sussex, UK
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Communications Manager
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Sep 2004 - Aug 2006
High responsibility role managing the two-way communication channels between self employed cosmetics and jewellery direct selling consultants. -Monthly magazine -Weekly Newsletter -Website and online activity -Editing, copywriting and proofreading -Brand guardian -Communications planning -Agency management -Virgin Voice representative High responsibility role managing the two-way communication channels between self employed cosmetics and jewellery direct selling consultants. -Monthly magazine -Weekly Newsletter -Website and online activity -Editing, copywriting and proofreading -Brand guardian -Communications planning -Agency management -Virgin Voice representative
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Teleflorist
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Romsey, Hampshire, UK
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Marketing Executive
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Jul 2002 - Aug 2004
Lead role in developing the marketing and promotional mix for the largest network of florists in the UK and Ireland. -E-commerce website management -SEO & e-mailshots -Monthly newsletter -Trade shows -Sales literature -PR -New product development -Corporate partners -Branding Lead role in developing the marketing and promotional mix for the largest network of florists in the UK and Ireland. -E-commerce website management -SEO & e-mailshots -Monthly newsletter -Trade shows -Sales literature -PR -New product development -Corporate partners -Branding
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Upton McGougan plc
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Winchester, Hampshire, UK
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Marketing Assistant
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Mar 2001 - Jul 2002
Diverse role as part of the marketing team in a firm of consulting engineers. Event management, database development, mailshot campaigns, internal communication, PR activities, design of mailshot flyers, invitations, menus, information packs and posters. Diverse role as part of the marketing team in a firm of consulting engineers. Event management, database development, mailshot campaigns, internal communication, PR activities, design of mailshot flyers, invitations, menus, information packs and posters.
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Education
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2012 - 2018
Southern School of Natural Therapies
Bachelor of Health Science - Naturopathy, Complementary medicine -
2003 - 2004
Chartered Institute of Marketing
Postgraduate Diploma in Marketing, Marketing -
2002 - 2003
Chartered Institute of Marketing
Advanced Certificate in Marketing, Marketing -
2001 - 2002
Chartered Institute of Marketing
Certificate in Marketing, Marketing -
1997 - 1999
Peter Symonds' College
Advanced GNVQ in Business, Business -
1992 - 1997
St Anne's School, Southampton, UK
9 GCSEs, Grades A-B, English, Maths, Science, Art, Design, German
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