Monica Roland, MBA
Digital Marketing Practice Director at Teleion- Claim this Profile
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Bio
Credentials
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Coaching and Developing Employees
LinkedInApr, 2018- Nov, 2024
Experience
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Teleion
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Digital Marketing Practice Director
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Jan 2015 - Present
Teleion Consulting provides automated customer engagement you can count on. You already know how to write great digital marketing content -- we can help you deliver that content, to the right customer, at the right time, at scale. With our data intelligence, you'll know what works and what doesn't so that you get the most out of your digital marketing investments. Our team of digital marketing professionals will: • Utilize project managers to craft end-to-end online communications strategies • Use subscriber management tools to manipulate profile attributes, segment customer records, manage lists and support strategic objectives • Experienced HTML coding experts apply tested best practices to e-mail and web content creation to provide a consistent product across various e-mail clients, mobile devices and web browsers • Take e-mail and web content creation and creative from launch through execution and metrics reporting • Develop and deploy Customer Relationship Management (CRM) lifecycle communications programs • Personalize communications with dynamic content and customer data Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Senior Solutions Manager, IT Marketing Services
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Jul 2014 - Jan 2015
• Piloted Microsoft Dynamic Marketing as a brand new product and first-party marketing execution platform for marketing automation and cross-channel communications. • Worked with business stakeholders, the Microsoft Dynamics Marketing product group and Microsoft Solution Management team to identify product features necessary to enable broad, global, enterprise-level deployment. • Liaised with business stakeholders to develop sales leads by deploying a scoring model via Web forms, email, gated Web content and other cross-channel marketing efforts. • Developed business requirements, user stories and managed tasks with software engineering teams to integrate data processes with the marketing execution platforms to begin to enable near-real time customer communications. • Oversaw UAT testing, and deployment of software engineering developed solutions. • Responded to Senior Leadership mandate to begin a proof-of-concept and success criteria for deploying Microsoft Dynamics Marketing as the platform of record for Microsoft’s entire marketing portfolio. Show less
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Teleion
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Consultant, Manager
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Mar 2010 - Jul 2014
• Created a project plan for Microsoft IT Marketing Services deployment and support of the Microsoft Dynamics Marketing Platform. • Served as the Program Manager for the initial Microsoft Dynamics Marketing platform pilot with the Microsoft Enterprise Group (EPG) and Global Marketing Operations (GMO) teams. • Managed the rollout of multiple global lifecycle e-mail programs for Microsoft clients; programs include sending lifecycle communications to up to 140 different countries. • Managed the execution of the Bing Ads e-mail marketing and communications programs. Expanded the geographic reach from five global markets to 35 global markets over the course of a fiscal year with a minimal increase in staff, and without an increase in SLAs, through continuous process improvement and program streamlining. • Served as the primary point of contact and managed the complete rebrand of Bing Ads. Worked with a group of 10+ stakeholders to rebrand existing e-mail campaign programs with zero impact to ongoing deployments, global market expansion, and new programs. • Project Manage the development of an automated data solution for the Microsoft Partner Network team. • Drafted Scope of Work documentation including milestones, work-back schedules, and budgeting. • Supervise and direct a staff team of up to 12. Responsible for managing team resource allocation, training, and performance reviews. • Served as the Partner Resource Manager for the Teleion Consulting partnership with ExactTarget. • Expert in the use and management of the ExactTarget tool; proficient in ExactTarget’s proprietary coding language, AMPscript. Show less
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HomeStreet Bank
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United States
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Financial Services
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700 & Above Employee
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Corporate Sponsorships and Events Manager
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Feb 2004 - Mar 2010
• Generated a comprehensive, integrated cause marketing and corporate sponsorship plan including establishing guidelines and success metrics with a budget of nearly $200,000. • Executed the company’s cause marketing and corporate sponsorship programs. • Designed HomeStreet’s retail customer-focused e-mail marketing program including content research, writing, editing and distribution. • Collaborated with all internal departments to redesign and redevelopment of the structure for the company’s Intranet. • Established an online internal communications content management system, includes talking points, fact sheets, elevator speeches and other resources used by employees for sales and marketing. • Developed a strategic plan to create a HomeStreet Bank blog and execute ongoing social marketing outreach for the purpose of supporting current and attracting new customers. • Wrote and provided ongoing management of HomeStreet’s crisis communications plan. • Provided product marketing support to the retail banking and single family lending departments. • Implemented the company’s internal communications program including strategy and research for communications to managers, retail and mortgage branch staff, and all employees. Show less
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Hill+Knowlton Strategies
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Executive
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Aug 1998 - Nov 2003
• Served as a public relations, crisis communications, and program and event management professional for a variety of clients, including both Fortune 100 and Puget Sound region companies. • Served as a public relations, crisis communications, and program and event management professional for a variety of clients, including both Fortune 100 and Puget Sound region companies.
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Education
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2004 - 2006
Seattle University
Master of Business Administration (M.B.A.) -
1993 - 1998
University of Idaho
Bachelor's degree, English Language and Literature/Letters
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