Experience

Kindred Health Inc.

• Philippines
• Health and Human Services
• 1 - 100 Employee

• Social Media & Content Associate

  • Aug 2022 - Present



BeautyMnl

• Philippines
• Technology, Information and Internet
• 1 - 100 Employee

• Content Co-lead Staff Writer

  • Jul 2021 - Jan 2022

  - Coached new team members and helped direct weekly work plans through a content calendar and production schedule.- Conducted research to conceptualize and produce bespoke marketing content across key promotional channels (email, carousel, push notifications). This encouraged brand growth and acquisition, highlighted brand campaigns, and featured new launches. - Coordinated with 5+ contributors to ensure deliverables are accomplished and deployed in line with best practices.- Developed the initiative to revamp product pages for exclusive brands and established standard copy guidelines for a new fashion category launch.- Co-executed the initiative to roll out media-supported reviews to encourage user-generated content on the website. This covered project management, sourcing contributors, product testing, shooting and editing media, and writing reviews. Show less

• Content Junior Staff Writer

  • Feb 2018 - Jun 2021

  - Contributed to BeautyMnl's digital magazine, Bloom, which was used to market BeautyMnl's wide assortment of new to popular brands. My articles garnered up to 66,000+ views, and consistently performed at the top of weekly, monthly, and all-time stats.- Promoted brands based on strategic business goals, current trends, and marketing data recommendations.- Helped build trust, authority, and brand awareness through BeautyMnl's emails (increased open rate by 10%) and wrote brand page SEO copy (110+ brands) to surface brands with little to no mileage or online presence.- Developed, moderated, and interacted with BeautyMnl's Community Forum, an online space for BMnl's customers.- Boosted BMnl's first pop-up store opening through digital PR by developing a brand ambassador program (500+ VIP customers and nano-influencers). This promoted the event through user-generated content.- Revamped BMnl's Instagram content plan to integrate trending, educational content over a marketing-first feed.- Performed quality assurance over time-sensitive marketing materials and handled the administrative setup of sales and promotions, emails, push notifications, etc.- Developed Category Operations, a new function focused on regular sale campaign execution, and became the liaison between (100+) merchants and internal stakeholders. Show less

• Content & Marketing Services Intern

  • Jul 2017 - Jan 2018

  - Wrote 3-4 articles for BeautyMnl's online magazine, Bloom, and provided email copy weekly to build hype and raise brand awareness.- Collaborated with the content, graphics, and marketing teams to direct photo and video production. Collectively, we worked to create visuals that supplemented all assigned articles.



WhenInManila.com

• Philippines
• Technology, Information and Internet
• 1 - 100 Employee

• Contributing Writer

  • Jan 2017 - Jul 2017

  - Accomplished 200 hours of internship for When in Manila, a website that gets over 6,000,000+ views per month directly on their website. My assignments covered writing articles for restaurant features, university life, company culture, and recreational and entertainment experiences. - Accomplished 200 hours of internship for When in Manila, a website that gets over 6,000,000+ views per month directly on their website. My assignments covered writing articles for restaurant features, university life, company culture, and recreational and entertainment experiences.



One Mega Group, Inc.

• Philippines
• Book and Periodical Publishing
• 100 - 200 Employee

• Human Resources Intern

  • May 2016 - Jul 2016



Executive Homes Apartment Housing

• Assistant Supervisor (Trainee)

  • Jun 2015 - Jul 2015

  Assisted the Executive Homes Apartment Supervisor in gathering data on necessary renovations, tenant payments, and market research; handled incoming and outgoing correspondence between the supervisor and manager. Assisted the Executive Homes Apartment Supervisor in gathering data on necessary renovations, tenant payments, and market research; handled incoming and outgoing correspondence between the supervisor and manager.