Director of Product Management

• Jan 2022 - Present

Senior Product Manager

• Jan 2021 - Dec 2021

Director of Product Management

• Sep 2017 - Jan 2021

• Managing "eForm2290.com" ecommerce site, an IRS-authorized e-File provider. • Improved customer acquisition, conversion and retention by enhancing products, optimizing the funnel, and improving the marketing processes. • Having double-digit growth every year, the sales grew times over the course of 3 years. • Managing "eForm2290.com" ecommerce site, an IRS-authorized e-File provider. • Improved customer acquisition, conversion and retention by enhancing products, optimizing the funnel, and improving the marketing processes. • Having double-digit growth every year, the sales grew times over the course of 3 years.

Senior Product Manager

• Nov 2016 - Apr 2019

• Responsible for new Initiatives, including mobile, of a website with 120 million annual visits. • Launched multiple new products, including New Drivers Guide Progressive Web App and Ad Inventory Optimization service system. • Managed Mobile traffic: improved UX while maximized the monetization at the same time. • Optimized user conversion rates and increased monetization opportunities with a series of A/B tests, resulting the RPV for mobile to be doubled and the overall mobile revenue to be 2.5x.

Director Product Management

• Jul 2015 - Jul 2016

• Built and launched a third-party AppStore with a 2-way payment system. • Codified the idea into a design, managed the development, and launched the product, which is a combination of platform + payment + developer connections (App SDK + Saas)+ our App. • Managed four global teams in India, South Korea, and two in the US. • Built and launched a third-party AppStore with a 2-way payment system. • Codified the idea into a design, managed the development, and launched the product, which is a combination of platform + payment + developer connections (App SDK + Saas)+ our App. • Managed four global teams in India, South Korea, and two in the US.

Product Manager

• Dec 2012 - May 2015

Have you ever used a tablet in Buffalo Wild Wings to play games or pay your check? I was one of the PMs of the project. • Launched in-restaurant, at-the-table tablets for food ordering, payment and entertainment. Over 3000 clients, including Buffalo Wild Wings, are still using them today. • Launched the consumer loyalty program on the tablets, and led the day-to-day management of the program. Affected users showed 3% increase in revisit rates. For BWW, that would be an equivalent of a 30-store worth revenue bump.

Sr Strategist

• Feb 2012 - Dec 2012

Ad agency. • Opened NY office and assisted in building SF team. • Consulted and created mobile solution packages for clients. • Created a strategy and schematics of a gamified loyalty program for a restaurant chain. Ad agency. • Opened NY office and assisted in building SF team. • Consulted and created mobile solution packages for clients. • Created a strategy and schematics of a gamified loyalty program for a restaurant chain.

Consultant

• Aug 2010 - Jan 2012

Marketing consultancy • Consulted at multiple ad agencies: advised client brands on mobile integrated channel offerings, programs, technology, roadmaps, and campaign tactics. • Projects included a 3-year mobile business roadmap for one of the world's largest pharmaceutical firms. and a multi-channel program for a major TV brand. Marketing consultancy • Consulted at multiple ad agencies: advised client brands on mobile integrated channel offerings, programs, technology, roadmaps, and campaign tactics. • Projects included a 3-year mobile business roadmap for one of the world's largest pharmaceutical firms. and a multi-channel program for a major TV brand.

Director, Research and Development

• Apr 2007 - Jul 2010

Ad agency • Managed a team to create highly scalable mobile marketing products. • Defined and developed the company’s core product, the industry’s first Saas mobile marketing platform. The platform transformed the company from a tech vendor to a solution provider. • Launched innovative and extremely profitable mobile marketing campaign products. These products became the flagship services of the agency. Ad agency • Managed a team to create highly scalable mobile marketing products. • Defined and developed the company’s core product, the industry’s first Saas mobile marketing platform. The platform transformed the company from a tech vendor to a solution provider. • Launched innovative and extremely profitable mobile marketing campaign products. These products became the flagship services of the agency.

Board Member, Research and Metrics Committee

• Jan 2007 - Jul 2010

Senior Product Manager

• Apr 2007 - Aug 2007

Ad Tech * Do you receive book-due TXT notice from public libraries? Do you find them useful? You are welcome. • Manage new and existing services to clients including advertisement agencies and advertisers, and act as a liason between enabling partners, content and service providers, carriers and internal teams. • Launched the company’s new product, a cloud-based mobile marketing platform. • Also managed a mass-scale mobile CRM system for major public libraries, which has over 90% user retention rate. * Velti US became Ansible later

Product Manager, Premium Content

• Feb 2006 - Dec 2006

* Managed the premium content portal business under Mobile ESPN brand by producing and curating sport branded and non-branded content. * Turned around the cash flow from negative to positive by tripling the conversion rate and increasing the Average Revenue Per User to 5X of the industry average * Managed the premium content portal business under Mobile ESPN brand by producing and curating sport branded and non-branded content. * Turned around the cash flow from negative to positive by tripling the conversion rate and increasing the Average Revenue Per User to 5X of the industry average

Director of Operations

• Jun 2001 - Feb 2006

• Oversaw the production and distribution of company product: over 2,500 visual products to over 50 customers globally. • Launched world-first mobile video services in Korea. Developed and launched cross-channel services on many operators including Verizon and Vodafone, years before the word “cross-channel” was invented. • Achieved and maintained profitability • Signed up over 20 customers from Asia Pacific as well as East Asia and Middle East as Bus Dev. • Developed concepts and managed the production of mobile graphic and video entertainment content suitable for the regions