Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Director, Strategy and Market Intelligence

  • May 2021 - Present

  Developed the market intelligence and competitive insights practice at LiveRamp from the ground up to help inform strategy and priorities. Educate and arm the commercial organization with competitive insights to support customers during deal cycles, and assist the product organization in discovery for product development. Developed the market intelligence and competitive insights practice at LiveRamp from the ground up to help inform strategy and priorities. Educate and arm the commercial organization with competitive insights to support customers during deal cycles, and assist the product organization in discovery for product development.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Partner, Director, Customer Strategy, Strategy and Analytics

  • Aug 2017 - May 2021

  Collaborate with clients and cross-functional teams across several different verticals including Finance, CPG, Retail, and Streaming Services in several different competency areas: Audience Strategy including analysis, architecture, and activation Audience Measurement Plans CRM strategy, analysis, and activation Data Strategy Dynamic Creative Optimization strategy and deployment Development of Data-Driven road maps from business case to delivery Journey personalization across paid and owned media channels Strategic deployment of self-service programmatic buying Technology Stack consultation, strategy, and deployment Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Programmatic Group Planning Director, Team IBM

  • Aug 2015 - Aug 2017

  Developed programmatic diagnostic template to identify gaps in strategy across multiple business units resulting in a 35% increase in efficiency of direct response KPIs Developed best practices and minimum criteria for direct response and brand programmatic activation which led to a 23% decrease in CPA Served as programmatic SME for incorporation and execution of ad personalization and dynamic creative Tested new demand-side platforms and spearheaded business-wide roll out and execution globally Piloted CRM data onboarding for media activation and led the global rollout strategy and execution Served as global liaison for programmatic/ad tech activity between WW and 34 markets Led the development and training of over 50 media planners as a programmatic specialist across 14 Business Units Oversaw programmatic plans, tactics, and implementation playing point of escalation for the trading team Show less



Adbrain, Acquired by The Trade Desk

• New York, New York

• Client Services, US

  • Sep 2014 - Aug 2015

  Established US Account Management Operations Built relationships with agencies, trading desks, and reseller partners through education on mobile and cross-device programmatic best practices Established US Account Management Operations Built relationships with agencies, trading desks, and reseller partners through education on mobile and cross-device programmatic best practices



VivaKi

• United States
• Advertising Services
• 100 - 200 Employee

• Client Services, Audience on Demand

  • Jun 2014 - Aug 2014

  Managed client services team for Digitas East (Boston, New York, Atlanta) managing 8 accounts. Mentored team specifically in account upselling, client communication, proposals, and quarterly business reviews

• Brand Relations, Audience on Demand

  • Jan 2013 - Jun 2014

  Managed book of business of $30M, driving adoption of programmatic buying through education, relationship management across all responsibility levels within client agencies and driving service excellenceMentor and develop junior AOD Services team members through weekly one on ones, mentoring in client communications, proposals, quarterly business reviews, and service excellence



Viewable Media (Powered by Visible Measures)

• New York, NY

• Account Director

  • Nov 2011 - Dec 2012

  Visible Measures is the analytics and advertising platform for social video. My role was to target and develop new relationships with key online advertising agencies with specific focus on top digital ad spenders, video advertisers and broadcast spenders from the ground up Visible Measures is the analytics and advertising platform for social video. My role was to target and develop new relationships with key online advertising agencies with specific focus on top digital ad spenders, video advertisers and broadcast spenders from the ground up



Raptive

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Account Management

  • Aug 2010 - Nov 2011

  Serve as primary external contact for clients and agencies from deal close through post campaign wrap up/renewal. Plan and manage internal kickoff calls with appropriate implementation team members (Client Solutions, Product, Design, Sales, and Ad Operations). Plan and manage external kickoff calls with clients/agencies and appropriate implementation team members. Manage timely and accurate launch of all program elements Establish internal and external tracking and reporting for all key campaign performance metrics. Monitor performance of all campaigns in progress against goals. Update sales lead regularly on status, flag any performance issues, and propose optimization plans. Assure optimization plans implemented internally and communicated externally to partner (client/agency). Facilitate external campaign reporting Show less



IDG TechNetwork

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Director, Network, Global Development

  • Jan 2010 - Aug 2010

  International liaison for the Tech Network. Managed development of new Tech Networks operations internationally:Denmark, UK, Sweden, Spain, India, Australia, Japan, Germany, Brazil, CanadaTrain international teams on operations, sales, technologyFinancial Manager for entire international businessWork with Business Manager on monthly finances and P&LManage publisher relationships internationallyRun weekly meeting to discuss international progress with teamRun bi-weekly training meetings with International teams Analyze monthly performance in each market, shared results with country heads and made recommendationsWork closely with US sales team to ensure all campaigns were delivering on pace and performing; optimized campaigns as needed. Show less

• Director, Tech Network Development

  • Jan 2009 - Jan 2010

  Advertising Operations using the DFP platform; managed the outsourced trafficking team.Solely negotiated partnerships with ad networks and international reseller teams.Developed new processes for Ad Operations and trained sales team on new processes and coached International teams and strategic partners on how to use the system. Developed best practices for creative guidelines.Worked closely with Publishers Service Team and Publishers to brainstorm ways to generate more revenue.



About.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Associate Business Development

  • Apr 2007 - Jan 2009

  Emphasis on developing and implementing efficient ways to monetize the About GroupDevelop revenue generation and actively participate in new contract negotiations with potential partners. Manage tests of New Media sources of revenue. Manage current content, tools, and revenue sharing partnerships across all verticals and constantly analyze to ensure optimal monetization and monitor opportunities to monetize international traffic. Manage e-commerce relationships for the About Group and work with affiliate marketing firms to develop revenue generating solutions. Recruit, teach, and manage reseller teams in Canada, Europe, and Australia. Manage Calorie Count and UCompareHealthcare reseller team. Constantly negotiate deals with ad networks and analyze their performance to maximize revenue generation. Form close working relationships and develop an understanding of the needs of all departments of About including Product, Community, Editorial, Writers, Metrics, and Sales. Show less

• Account Manager, Client Services

  • Jul 2006 - Apr 2007

  Closed $1M worth of media request for proposals in 6 month period. Educated new sellers on measurements of success and building client proposals when understaffed. Managed diverse advertising campaigns worth over $6M per year. Consistently analyzed performance against client goals on a weekly and monthly basis, providing insight to sales and clients. Made optimization suggestions client and troubleshoot as needed. Regularly worked with DART, Nielsen products, Metrics, MediaVisor, Atlas for Publisher, and PowerPoint. Managed assistant planners and trained them in account management. Built and nurtured client relationships inside and outside the office. Show less



Foote, Cone, and Belding Interactive

• Assistant Media Planner

  • Jun 2005 - Jul 2006

  Integral part of the day to day responsibilities as a planner on Business to Business advertising campaigns including Hewlett-Packard, MetLife, and IRS. Routinely analyzed results of campaigns on a weekly basis and communicated these results to the client. Became efficient working with metrics, request for proposals, budgets, dual-funded brands, search marketing and building relationships with media suppliers. Integral part of the day to day responsibilities as a planner on Business to Business advertising campaigns including Hewlett-Packard, MetLife, and IRS. Routinely analyzed results of campaigns on a weekly basis and communicated these results to the client. Became efficient working with metrics, request for proposals, budgets, dual-funded brands, search marketing and building relationships with media suppliers.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Intern on P&G- Western Europe

  • Jan 2004 - May 2004