Yvan Masson
Executive Vice President/Business Development North America at BIAR Sampling - North America- Claim this Profile
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Bio
Experience
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BIAR Sampling - North America
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United States
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Executive Vice President/Business Development North America
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Jan 2009 - Present
o Definition and implementation of a new sales strategy: • Define prospecting and account management approach - top-of-the funnel, lead generation and qualification. • Define prospecting scripts, identify common statements and questions from prospects (aka objections), define typical replies • Interview, hire and give initial training to new recruits • Implement the strategy, review calls and provide coaching • Find and work with independent manufacturers’ representatives • Establish process to develop close relationship with key accounts and channel partners • Establish process for follow-up and customer retention/renewal • Definition, selection, implementation and fine-tuning of CRM & ICT technologies including software and hardware o Marketing management o Operational management - bottom part of the funnel, from qualified lead to order delivery, customer service and back office administration o Strategic management - strategic partnership, prioritize objectives, etc. Show less
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BIAR Sampling Systems
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Switzerland
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Vice-president of the board
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Mar 2006 - Dec 2008
• Performance improvement of the branch in the USA • Liaising between Switzerland and the USA • Customer and supplier relationship • Employee management • Accounting • Problem solving • Continuous improvement - quality management • Technical Inside Sales for French and English speaking countries • Performance improvement of the branch in the USA • Liaising between Switzerland and the USA • Customer and supplier relationship • Employee management • Accounting • Problem solving • Continuous improvement - quality management • Technical Inside Sales for French and English speaking countries
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ORGA BURO
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France
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Software Development
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SAP Business One project responsible
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Mar 2005 - Feb 2006
Post-sales analysis and design of users and system requirements, add-on definition for additional requests not handled by the core product, product installation with initial settings and data integration, end-user training, support infrastructure, documentation and continuous improvement (backups, upgrade & patches, monitoring). Consulting and support regarding other projects. Post-sales analysis and design of users and system requirements, add-on definition for additional requests not handled by the core product, product installation with initial settings and data integration, end-user training, support infrastructure, documentation and continuous improvement (backups, upgrade & patches, monitoring). Consulting and support regarding other projects.
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SAP
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Germany
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Software Development
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700 & Above Employee
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Business One Consultant
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Apr 2004 - Feb 2005
second level support for SAP Business One, ERP software designed for small and medium size businesses, including financial and CRM functionalities. IT Technical specialist: Set up and maintain 15 servers for the test environment: Define user rights in the active directory, update software to latest patches, maintain anti-virus, etc. Answer higher-level issues related to more technical problems such as database troubleshooting (connectivity, performances, advanced how to's and consulting) and software interaction (Winfax, SMTP and email connection, OS and network administration) Country advocate for France: Expert knowledge for the specified localization and main contact point to internal SAP departments. Show less
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Education
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Sandler Training
The President's Club + Bronze Level Certification of Sales Professional, Selling Skills and Sales Operations -
American Association of Inside Sales Professionals
Certified Inside Sales Professional (CISP) -
Harvard Business School
Professional Selling and Sales Management, Sales and Sales management -
Harvard Business School Executive Education
Business-to-Business Marketing Strategy - Europe, Marketing Strategy -
The Open University
MBA, Business and Management -
The Open University
Postgraduate Professional Diploma in Management, Business and Management -
The Open University
Professional Certificate in Management, Business and Management