Experience

BuddyCompany

• Sweden
• Consumer Services
• 1 - 100 Employee

• Co Founder & CEO TechBuddy Israel

  • Jun 2018 - Present

  TechBuddy is an independent local tech-support based on ”sharing- economy” model. We carefully select the local Techbuddies, educate them efficiently, and match them with local customers. ---------------------------------------------------------- Consumer Electronics (CE) is a fast moving industry, with a big influence on our daily life and value of 1 trillion dollar B2C. We consume products with a very different and personalized ways. Unfortunately the gap between the industry and the customers has been getting bigger. Retailers’ profitability has been under pressure for a long time because: primary focus on price and volume, lack of trust, a "jungle" of information, too many choices, irresponsible manufacturing, lack of genuine quality service, high retail employee turnover and a change of consumer behavior. There is a need of fundamental changes and disruption. Our main focus is the customer and the emphasis is on the long-term relationship with them – all based on a scalable platform. We aim to re-position the customer power, which will lead to a sustainable, satisfactory consumption. We onboard carefully tech enthusiast to our platform, educate and developed them with purpose of having them provide our users with an excellent tailor made service experience, based on listening and analyzing the needs. We GUIDE and excite! Our vision and mission for the future is that customers demand a "TechBuddy" label on consumer electronic products. We label products through our expertise and consideration of the future. TechBuddy IL is part of TechBuddy Global, Swedish Startup company, with strong technology and thousands of clients across Europe and Asia. Show less



Primis, Video Discovery

• Israel
• Advertising Services
• 1 - 100 Employee

• VP Demand

  • Dec 2014 - Jan 2018

  Sekindo is the most technologically advanced digital platform for video, online display and mobile advertising. With our proprietary technology, we bring high quality traffic in the most transparent way to deliver the best monetization possible. Part of the Universal McCann family, Sekindo has access to all of UM resources. Sekindo joined the Universal McCann family in 2012 and have grown substantially since. Sekindo delivers advertising within thousands of sites worldwide, using its proprietary ad serving and algorithms, and our trading desk connects us to the world's leading media exchanges and SSPs, where we buy media on a programmatic basis. Our video department is built based on our own proprietary ad-server and video player, providing our clients full customization and support for their needs. The network consists of numerous direct publishers and has APIs with the world's major exchanges/DSPs. We serve many premium advertisers within a wide spectrum of industries and strive to deliver the highest value for each. Show less



Universal Mccann Performance

• VP Clients IL at Universal Mccann Performance

  • Jan 2013 - Dec 2014

  Universal McCann IL is responsible for 35% of the market share in Israel, positioning it as the leading media agency in Israel. In January 2012 , Universal McCann Performance (UMP) was launched, when SekiNdo was merged into Universal McCann. SekiNdo is a global ad network, based on a proprietary ad-serving technology. The network is comprised of Brand Campaigns and a Performance Department that specializes in media buying across all countries. We run our offers within our own network of publishers, as well as with most of the global media players. We optimize our media buying using our proprietary optimization & ad serving technology, providing significant results to both our advertisers and publishers. Israeli operation manager, managing more then 300 customers and serving more then 3 Billon impressions per month at a various types of Campianes - CPC, CPL, CPS, CPA , Mobile and Affiliates activities. Show less



SekiNdo

• Account Executive

  • Oct 2010 - Feb 2012