Experience

LAKEN (Productos Deportivos SA)

• Spain
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2018 - Present

  Productos Deportivos SA (Laken) is a company dedicated to the manufacture of bottles and other reusable containers with more than 100 years of experience. In fact, at the end of 2023 we will be 111 years old! Throughout these 11 decades, Laken has sold its bottles (first in aluminium, and later also in stainless steel - thermal and non-thermal - and Tritan) through various channels. Since a few years ago, of course, the product is also sold online. My job at Laken is to manage the digital universe of the company at all levels, from the most strategic to the purely executive, and of course to grow the brand and sales in all online channels. This means planning and implementing the company's digital strategy, i.e. managing e-commerce (including SEO and SEM actions), social networks and marketplaces where we are present, as well as opening and developing new ones. In addition, I carry out various tasks beyond the digital sphere: sponsorships, general brand strategy, contact with the media, support to the marketing areas of some clients, content generation in general... The goal is to make high-quality reusable bottles and other containers available to customers all over the world for the care of themselves and the environment, positioning the brand as a benchmark for sustainability in the market. Those responsible, the whole Laken team, including myself :) Show less



Market America, Inc.

• United States
• Software Development
• 700 & Above Employee

• E-commerce & Partner Stores Manager

  • Feb 2016 - Jun 2018

  As head of the eCommerce Department (wich includes the management of our 2 e-commerce: es.shop.com and eszh.shop.com) of Market Spain, my tasks in the company have covered all aspects related to both e-commerce, from the most strategic (Annual Plan, budgets, Action Plans, team management), to the most executional (design and implementation of campaigns, monitoring and measurement, content creation, creativities, etc.). eCommerce Management includes both the sales of own products - websales - and the affiliated stores of the marketplace (approximately 400 stores, with which we work through 6 affiliate networks), which has given me endless opportunities for learning and specialization. in various aspects of communication and digital marketing. Show less



Talleres Top - Your net of reliable repair shops

• Madrid

• Digital Marketing

  • Oct 2015 - Feb 2016

  Responsible for an innovative commercial action linked to Talleres Top, economy and ecology. Content generation and management, SEO, Social Media and SEM. Applying my writing expertise and background knowledge, and learning every day! Responsible for an innovative commercial action linked to Talleres Top, economy and ecology. Content generation and management, SEO, Social Media and SEM. Applying my writing expertise and background knowledge, and learning every day!



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Copywriter (Turkey and NAME)

  • Feb 2015 - Jun 2015

  For 4 months, I worked as a copywriter at Avon, developing all the catalogue content for the Turkey and NAME (North Africa and Middle East) clusters. All texts were written in English and then translated into the corresponding languages according to the country. The catalogue had an editorial format more similar to a beauty and fashion magazine than a retail catalogue, which implied the challenge of finding the right balance between sales arguments and valuable content. For 4 months, I worked as a copywriter at Avon, developing all the catalogue content for the Turkey and NAME (North Africa and Middle East) clusters. All texts were written in English and then translated into the corresponding languages according to the country. The catalogue had an editorial format more similar to a beauty and fashion magazine than a retail catalogue, which implied the challenge of finding the right balance between sales arguments and valuable content.



Boomers!

• Buenos Aires y Madrid

• Copywriter and Creative Director

  • Apr 2014 - Feb 2015

  Boomers! meant the end of a cycle, the end of 8 years in Argentina and the return to Spain. As a copywriter, receiving the client's brief, developing the communication concept or campaign and all the corresponding pieces, supervising the implementation and carrying out the subsequent follow-up and analysis was part of my daily task. But in addition, as Creative Director Boomers! gave me the opportunity to deepen in the planning and creation of the general communication strategy of each client, that is to say, in the approach of communication as a key tool of business management, with clear objectives and a defined path to achieve them, beyond the specific campaigns or sporadic actions. And not only that, at Boomers! I continued learning digital marketing, becoming an expert especially in the work of community manager and content manager. In short, I did the job I like, and the one I know how to do: communicate. Communicate effectively. Show less



Brain-Unlimited

• Argentina
• Advertising Services
• 1 - 100 Employee

• Copywriter and Creative Director

  • Aug 2011 - Feb 2014

  Brain Unlimited meant a great growth for me, the "official" recognition of a job that I had actually been doing for a long time: Creative Director. Of course, a great increase in responsibilities came with the job. Even before that, I was in charge of supervising the work of the team, of making sure that we actually worked as a team, of meeting with the client to discuss strategy and ideas, of monitoring the development and implementation of each campaign, dealing with suppliers, schedules, budgets. The big difference was the responsibility, a challenge that I took on with great enthusiasm and the conviction that I could do a good job. A great personal and professional growth and satisfaction. Show less



Sake

• Buenos Aires

• Freelance copywriter

  • Nov 2010 - Aug 2011

  For almost a year, I worked as a freelance copywriter for Sake, an important audiovisual production company in Buenos Aires. During that time I developed concepts, creative proposals and presentations for various clients in Argentina and Mexico, under the supervision of the creative director of the company. For almost a year, I worked as a freelance copywriter for Sake, an important audiovisual production company in Buenos Aires. During that time I developed concepts, creative proposals and presentations for various clients in Argentina and Mexico, under the supervision of the creative director of the company.



Capocha

• Buenos Aires

• Senior Copywriter

  • Apr 2009 - Aug 2011

  After my "definitive" move to Buenos Aires and several months of intense job search in the city, Capocha was the opportunity to enter an extremely demanding and elitist market, that of Argentinean advertising (and more specifically, its creative departments). During my time at the agency, which also acted as a BTL "subsidiary" of Grey Argentina, my growth and learning were daily, not only in terms of writing but also in client and partner relations and in ways of presenting and implementing projects. It was almost two and a half years of total immersion in BTL advertising, its strategies, its resources, its style and its challenging creative search. Two and a half years of working for major accounts such as Procter & Gamble, C&A and Sodimac, among others. Show less



Proximity España

• Spain
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Oct 2006 - Oct 2008

  Pool is an advertising agency that develops 360 campaigns for all kinds of clients, from Parques Reunidos or KFC (food service), to Cola Cola or La Sirena, as well as Sanitas, SuperSol, Aldeasa or FeuVert. It is a place with a very intense work rhythm that, at least for me, was a big step in my career as a copywriter and publicist, especially in two aspects: - It was the first time I managed people. - It was the enormous, unequalled opportunity to work for 6 months in Buenos Aires. 6 months that ended up turning into almost 8 years. Show less



Sineusis Communications

• Madrid

• Junior Copywriter

  • Mar 2004 - Oct 2006

  360 advertising agency specialized in experiential marketing, better known as BLT (and sometimes also "de guerrilla"). A small agency with an incredible work environment and a fabulous boss to whom I owe almost everything I know about copywriting. My first briefs and brainstormings, my first campaigns, my first spots, my first outdoor pieces... and even my first full nights of work, for clients as diverse and enriching as La Razón, Casino Gran Madrid Torrelodones, Fanta or Schucco. 360 advertising agency specialized in experiential marketing, better known as BLT (and sometimes also "de guerrilla"). A small agency with an incredible work environment and a fabulous boss to whom I owe almost everything I know about copywriting. My first briefs and brainstormings, my first campaigns, my first spots, my first outdoor pieces... and even my first full nights of work, for clients as diverse and enriching as La Razón, Casino Gran Madrid Torrelodones, Fanta or Schucco.



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Trainee

  • 2003 - 2003

  6 months working as a trainee in the Account Department of eOne, the digital agency of the Euro Group. Support in Account Executive tasks (client meetings, brief preparation, competition studies, collaboration with the creative department), mainly focused on Volvo and Vodafone accounts. 6 months working as a trainee in the Account Department of eOne, the digital agency of the Euro Group. Support in Account Executive tasks (client meetings, brief preparation, competition studies, collaboration with the creative department), mainly focused on Volvo and Vodafone accounts.