Gail McLaughlin Aubé
Business Development Manager- Special Projects at NBCC (New Brunswick Community College)- Claim this Profile
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Bio
Holly Jensen
When it comes to heart-centric marketing, Gail is your gal! With her decades of experience, passion, and attention to detail, Gail brings marketing to life with strategy, purpose, and results! She is warm and creative, and someone I trust implicitly - a great asset to my team!
Doug Hanson
Gail has many skills in the areas of marketing communications and brand management. She is an outstanding team player – never too busy to help anyone in the organization. She is passionate about marketing, especially branding and digital marketing & advertising and brings a good mix of strategy and creativity to every project she works on. She’s very detail oriented and has high standards for the work she does. Her positivity and drive for success makes her an asset on any team.
Holly Jensen
When it comes to heart-centric marketing, Gail is your gal! With her decades of experience, passion, and attention to detail, Gail brings marketing to life with strategy, purpose, and results! She is warm and creative, and someone I trust implicitly - a great asset to my team!
Doug Hanson
Gail has many skills in the areas of marketing communications and brand management. She is an outstanding team player – never too busy to help anyone in the organization. She is passionate about marketing, especially branding and digital marketing & advertising and brings a good mix of strategy and creativity to every project she works on. She’s very detail oriented and has high standards for the work she does. Her positivity and drive for success makes her an asset on any team.
Holly Jensen
When it comes to heart-centric marketing, Gail is your gal! With her decades of experience, passion, and attention to detail, Gail brings marketing to life with strategy, purpose, and results! She is warm and creative, and someone I trust implicitly - a great asset to my team!
Doug Hanson
Gail has many skills in the areas of marketing communications and brand management. She is an outstanding team player – never too busy to help anyone in the organization. She is passionate about marketing, especially branding and digital marketing & advertising and brings a good mix of strategy and creativity to every project she works on. She’s very detail oriented and has high standards for the work she does. Her positivity and drive for success makes her an asset on any team.
Holly Jensen
When it comes to heart-centric marketing, Gail is your gal! With her decades of experience, passion, and attention to detail, Gail brings marketing to life with strategy, purpose, and results! She is warm and creative, and someone I trust implicitly - a great asset to my team!
Doug Hanson
Gail has many skills in the areas of marketing communications and brand management. She is an outstanding team player – never too busy to help anyone in the organization. She is passionate about marketing, especially branding and digital marketing & advertising and brings a good mix of strategy and creativity to every project she works on. She’s very detail oriented and has high standards for the work she does. Her positivity and drive for success makes her an asset on any team.
Credentials
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Workshop Facilitation
LinkedInFeb, 2023- Oct, 2024 -
Bravery in Project Management
LinkedInJan, 2023- Oct, 2024 -
Product Management: Building a Product Strategy
LinkedInJan, 2023- Oct, 2024 -
Speaking Confidently and Effectively
LinkedInJan, 2023- Oct, 2024 -
Communications and Advertising Accredited Professional (CAAP)
Institute of Communication Agencies (ICA)Jan, 2010- Oct, 2024 -
Life Skills Coach (Level I, II)
New Brunswick Community CollegeJan, 1991- Oct, 2024
Experience
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NBCC (New Brunswick Community College)
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Canada
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Higher Education
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400 - 500 Employee
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Business Development Manager- Special Projects
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Nov 2022 - Present
I manage the development and launch of special projects for the School of Professional and Part-time Learning. Visit nbcc.ca to learn more about microcredentials!
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Applied Research Development Officer
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Jun 2022 - Nov 2022
I champion all activities related to the Healthy Seniors Pilot Project - a joint research project between NBCC and UNBSJ focused on discovering innovative solutions to improve seniors' health and well-being. I collaborate with faculty, staff, and partner organizations across the province to coordinate experiential learning projects for NBCC students that foster a healthy aging philosophy.
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Business Development Coordinator
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Sep 2021 - Jun 2022
Responsible for coordination of supporting educational material and resources for the Business Development Managers and the Director.
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Marketing & Communications Specialist
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Jan 2020 - Present
Offering virtual marketing services to entrepreneurs who want the expertise of a results-driven professional marketer, on an as-needed basis, without the need to hire a full-time employee with all of the associated costs. Services include: Branding & Communications, Social Media Marketing, Ad Campaigns, Ad Copy & Content Development, Direct Response Marketing, Marketing Production, Research & Analytics Offering virtual marketing services to entrepreneurs who want the expertise of a results-driven professional marketer, on an as-needed basis, without the need to hire a full-time employee with all of the associated costs. Services include: Branding & Communications, Social Media Marketing, Ad Campaigns, Ad Copy & Content Development, Direct Response Marketing, Marketing Production, Research & Analytics
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Prestige Homes
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Sussex, NB
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Brand & Marcom Specialist
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May 2014 - Sep 2019
Developing and executing a wide variety of marketing tactics – from creation of content to implementation of complete integrated campaigns using traditional, digital, and social platforms. Developing and executing a wide variety of marketing tactics – from creation of content to implementation of complete integrated campaigns using traditional, digital, and social platforms.
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Lounsbury Group
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Moncton, NB
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Marketing Manager, contract
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Sep 2013 - Oct 2013
Managing the execution of the marketing plan including: flyer campaigns, POP, direct mail, social media, television, radio and print media to achieve sales and profit objectives set out in strategy. Managing the execution of the marketing plan including: flyer campaigns, POP, direct mail, social media, television, radio and print media to achieve sales and profit objectives set out in strategy.
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Atlantic Lottery
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Canada
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Entertainment Providers
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300 - 400 Employee
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Sponsorship Marketing Specialist
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Jun 2010 - Nov 2012
Activated brand-centered sponsorships of events. This involved evaluating and negotiating rights benefits; creating the activation plan; producing required marketing collateral with suppliers; staffing and training event ambassadors; managing event budgets; activating the plan; and analyzing performance.
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Brand Manager, Instant Games
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May 2008 - May 2010
Managed Scratch’N Win brands, including Set for Life, Crossword and Bingo, in a socially responsible manner. This involved developing strategy for the annual marketing plans; establishing budgets and profitability; developing tickets, collateral, promotions, and advertising in collaboration with internal departments and external suppliers; launching products, and analyzing the performance of brands and communication support.
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Product Development and Launch Specialist
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Feb 2007 - Apr 2008
Developed and launched products and marketing collateral (as per the brand strategy and budget) in collaboration with internal departments and external suppliers.
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Senior Research Analyst/Supervisor
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Sep 2003 - Jan 2007
Managed advanced primary qualitative and quantitative research studies; collaborating with internal clients and external suppliers; analyzed data and applying industry knowledge to provide richer insights; led the business intelligence function to identify and evaluate trends to enhance the business; presented recommendations and insights to all levels of management; supervised/mentored team members; and managed overall research budget.
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Education
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1983 - 1987
Mount Allison University
Bachelor of Commerce (B.Com.), Marketing
Community
