Rich Ratcliff
Chief Product Officer at OpinionRoute LLC- Claim this Profile
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Bio
Sahir Anand
Rich Ratcliff is a research leader with market leading strategic research operations capabilities. I was fortunate that after the sale of EKN Research to EnsembleIQ in 2016, Rich and I worked together to restructure, integrate and reinvigorate the retail and consumer goods IT research business for EnsembleIQ. Rich provided astute guidance and feedback at every step. He also let me manage my business and gave me every bit of support that I needed to re-build the research focus, supported me to build a team, and he helped ensure systems and operational integration with Carbonview Research. Together we created a strong research culture around the pillars of creating rich retail and CPG insights, deep customer engagement and a very profitable model. At an enterprise level, Rich was given the charge to re-structure several groups and he did an effective job under very challenging circumstances, pulling together ideas and actions. I would highly recommend Rich as a leader, peer and partner any day.
John Essegian
Rich was a highly-valued outside partner who help us grow revenue and profit over a 10-year period at TNS Landis. He and the team he led at CarbonView, provided excellent service and thought-leadership in the areas of technology, process efficiency, and industry best practices. I always felt they were as concerned about our bottom line as we were. The fact that his team performed so well is a tribute to his team building and leadership skills. When CarbonView was sold he led a seamless transition of our business to the new owners. Rich’s combination of deep industry and technical knowledge provided guidance that helped us overcome challenges in client services and business process. He was always aware of industry innovations and understood how they would affect our market; and how we could take advantage of them. I would highly recommend Rich to any firm in need of strong strategic leadership.
Sahir Anand
Rich Ratcliff is a research leader with market leading strategic research operations capabilities. I was fortunate that after the sale of EKN Research to EnsembleIQ in 2016, Rich and I worked together to restructure, integrate and reinvigorate the retail and consumer goods IT research business for EnsembleIQ. Rich provided astute guidance and feedback at every step. He also let me manage my business and gave me every bit of support that I needed to re-build the research focus, supported me to build a team, and he helped ensure systems and operational integration with Carbonview Research. Together we created a strong research culture around the pillars of creating rich retail and CPG insights, deep customer engagement and a very profitable model. At an enterprise level, Rich was given the charge to re-structure several groups and he did an effective job under very challenging circumstances, pulling together ideas and actions. I would highly recommend Rich as a leader, peer and partner any day.
John Essegian
Rich was a highly-valued outside partner who help us grow revenue and profit over a 10-year period at TNS Landis. He and the team he led at CarbonView, provided excellent service and thought-leadership in the areas of technology, process efficiency, and industry best practices. I always felt they were as concerned about our bottom line as we were. The fact that his team performed so well is a tribute to his team building and leadership skills. When CarbonView was sold he led a seamless transition of our business to the new owners. Rich’s combination of deep industry and technical knowledge provided guidance that helped us overcome challenges in client services and business process. He was always aware of industry innovations and understood how they would affect our market; and how we could take advantage of them. I would highly recommend Rich to any firm in need of strong strategic leadership.
Sahir Anand
Rich Ratcliff is a research leader with market leading strategic research operations capabilities. I was fortunate that after the sale of EKN Research to EnsembleIQ in 2016, Rich and I worked together to restructure, integrate and reinvigorate the retail and consumer goods IT research business for EnsembleIQ. Rich provided astute guidance and feedback at every step. He also let me manage my business and gave me every bit of support that I needed to re-build the research focus, supported me to build a team, and he helped ensure systems and operational integration with Carbonview Research. Together we created a strong research culture around the pillars of creating rich retail and CPG insights, deep customer engagement and a very profitable model. At an enterprise level, Rich was given the charge to re-structure several groups and he did an effective job under very challenging circumstances, pulling together ideas and actions. I would highly recommend Rich as a leader, peer and partner any day.
John Essegian
Rich was a highly-valued outside partner who help us grow revenue and profit over a 10-year period at TNS Landis. He and the team he led at CarbonView, provided excellent service and thought-leadership in the areas of technology, process efficiency, and industry best practices. I always felt they were as concerned about our bottom line as we were. The fact that his team performed so well is a tribute to his team building and leadership skills. When CarbonView was sold he led a seamless transition of our business to the new owners. Rich’s combination of deep industry and technical knowledge provided guidance that helped us overcome challenges in client services and business process. He was always aware of industry innovations and understood how they would affect our market; and how we could take advantage of them. I would highly recommend Rich to any firm in need of strong strategic leadership.
Sahir Anand
Rich Ratcliff is a research leader with market leading strategic research operations capabilities. I was fortunate that after the sale of EKN Research to EnsembleIQ in 2016, Rich and I worked together to restructure, integrate and reinvigorate the retail and consumer goods IT research business for EnsembleIQ. Rich provided astute guidance and feedback at every step. He also let me manage my business and gave me every bit of support that I needed to re-build the research focus, supported me to build a team, and he helped ensure systems and operational integration with Carbonview Research. Together we created a strong research culture around the pillars of creating rich retail and CPG insights, deep customer engagement and a very profitable model. At an enterprise level, Rich was given the charge to re-structure several groups and he did an effective job under very challenging circumstances, pulling together ideas and actions. I would highly recommend Rich as a leader, peer and partner any day.
John Essegian
Rich was a highly-valued outside partner who help us grow revenue and profit over a 10-year period at TNS Landis. He and the team he led at CarbonView, provided excellent service and thought-leadership in the areas of technology, process efficiency, and industry best practices. I always felt they were as concerned about our bottom line as we were. The fact that his team performed so well is a tribute to his team building and leadership skills. When CarbonView was sold he led a seamless transition of our business to the new owners. Rich’s combination of deep industry and technical knowledge provided guidance that helped us overcome challenges in client services and business process. He was always aware of industry innovations and understood how they would affect our market; and how we could take advantage of them. I would highly recommend Rich to any firm in need of strong strategic leadership.
Experience
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OpinionRoute
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United States
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Market Research
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1 - 100 Employee
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Chief Product Officer
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Dec 2020 - Present
Building products and services to take the noise out of the day to day by leveraging people, process, and technology to optimize project performance.
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Chief Information Officer
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Nov 2019 - Dec 2020
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Executive Vice President
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Apr 2019 - Nov 2019
Protecting the integrity of market research data through a suite of technology solutions and services.
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Advisory Board Member
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Aug 2018 - Dec 2021
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EnsembleIQ
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United States
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Information Services
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100 - 200 Employee
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Senior Vice President, EIQ Research Solutions
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Sep 2013 - Oct 2018
EnsembleIQ is a business intelligence organization focused on informing and connecting retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.- Fully internally merged Carbonview Research and Edgell Knowledge Networks to create EIQ Research Solutions. Merged all respective teams, reconfigured research operations to more cohesively match to EIQ’s value proposition. - EnsembleIQ Research Solutions offers an unmatched dedication to providing actionable consumer and shopper insights, advanced campaign analytics and comprehensive quantitative and qualitative research services that merge both B-to-B and B-to-C capabilities.- Successfully merged all research teams, reconfigured research operations to more cohesively match to EIQ’s value proposition. - Delivered significant overhead savings by developing stronger and more profitable operating partnerships. This was accomplished through a complete review and re-negotiation/replacement of redundant management roles and outsourcing partnerships. - Reconfigured multiple non-research divisions within the EIQ total operations for additional cost savings Redesigned all research operations platforms (PMO, Confirmit, Rackspace) to handle evolved demands of the EIQ business intelligence along with redeveloping application/platform and renegotiating all contracts as needed.- Assisting in pivoting EIQ Research Solutions to be a strategic and horizontally positioned division focused on lifting all research insights/data within all publication brands including exclusive ‘research only’ strategic endeavors with many Fortune 500 CPGs, Retailers and Solution providers.- Heavily involved in the evolution/progression of all finance and accounting procedures as it relates to effort and licensing revenue recognition. Worked with accounting teams to migrate division to Salesforce and FinancialForce.- Evaluated multiple agencies for M&A briefs.
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President
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Oct 2005 - Sep 2013
Carbonview Research focused on the Advertising Industry having worked with most of the top 10 agencies each year along with becoming the goto agency for any type of advertising research. Our value proposition focused on full service research with the speed needed for the agencies. Overall responsibility encompassed leading and growing the organization with 2012 focusing heavily on acquisition. During leadership of agency I was also responsible for staffing, employee relations, compensation, P&L responsibilities, Strategic growth, Organizational growth and development, internal and external communications. Carbonview had a distributed workforce so all responsibilities regarding WAH ethics, security and remote resource evaluation fell within my responsibilities as well. Externally facing responsibilities include client and opportunity cultivation, brand image, brand value, value proposition per client and situation given our custom capabilities
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Director of Technical Development, Online Operations
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1998 - 2005
Initially recruited to replace legacy systems and procedures as well as renew weakening internal customer confidence in research operations. Evaluated, selected, installed, and supported data collection enterprise software solution (SPSSMR), including migration from VAX to UNIX. Led an operations team of 12 production programmers and project managers successfully attaining all KPIs and internal objectives. Created and led training programs for technical and field staff and established division SOP procedures. Spearheaded implementation of production and staffing initiatives and saved $400K annually by transitioning $1.5 million in outsourced work back in-house.Refocused attention to manage the technical design and implementation of large-scale research projects for key corporate clients such as Coca-Cola, Volvo, Proctor & Gamble, Ford, IBM. Designed, Developed and implemented a proprietary inline language that saved $300K in staffing costs, reduced timing of deliverables by 3 months and simplified processes/optimized data accuracy on all subsequent projects. Developed and implemented three proprietary ops/technical design and execution methods enabling 3 new product offerings in different industries resulting in over $5 million in sales. Subsequent new product and development over next 2 years for an additional $3 million in revenue.Other projects and responsibilities: Negotiated technology evaluation and acquisition plans, qualified new vendors, and resolved vendor/software design issues as the primary contact between the development group, internal constituents and partner/vendors.Created GfK’s first online panel up to 125k members and then assisted with installation of a team to manageCo-Directed Online Operational Group facilitating a significant increase during a buyout of the corporation and merger of all service centers under one operational structure.
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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MANAGER OF OPERATIONS
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1994 - 1997
Headed establishment of an operations department, enabling in-house operations for the first time and facilitating a significant increase in satellite office revenues along with decreasing timelines, increasing profitability. Directed programming and maintenance of complex research projects from conception to completion. Designed and implemented process flow applications to improve efficiency. Calculated RFP estimates for large projects. Headed establishment of an operations department, enabling in-house operations for the first time and facilitating a significant increase in satellite office revenues along with decreasing timelines, increasing profitability. Directed programming and maintenance of complex research projects from conception to completion. Designed and implemented process flow applications to improve efficiency. Calculated RFP estimates for large projects.
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Operations, Programmer
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1991 - 1994
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