Missy Young
Associate Director Social Strategy at Fallon- Claim this Profile
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Topline Score
Bio
Derek Hageness
Anyone who knows Missy knows she's top-notch. It was my pleasure working with her during her time with us at Hubbard Interactive. Missy was always ready to push the envelope and take on any new creative challenge thrown her way. We would collaborate on a lot of big projects and one of our biggest social media undertakings for Rosedale Center. Her energy always inspired everyone on her team and outside of it to push for better, bigger, bolder! Thanks for everything and hope to create with you again down the road!
Katie Mullenbach
Missy is a leader who gives her team the tools they need to succeed. I have had the pleasure of working with Missy for two years now at Hubbard Interactive exceeding our client’s social media marketing needs. Missy’s ability to always stay up to date on the newest trends and emerging technology has always impressed me. She adds fresh, creative, and dynamic ideas to campaigns and business solutions. Her laugh can quickly infect an entire room! Any employee would be lucky to have Missy as their manager and that’s why she receives my highest recommendation.
Derek Hageness
Anyone who knows Missy knows she's top-notch. It was my pleasure working with her during her time with us at Hubbard Interactive. Missy was always ready to push the envelope and take on any new creative challenge thrown her way. We would collaborate on a lot of big projects and one of our biggest social media undertakings for Rosedale Center. Her energy always inspired everyone on her team and outside of it to push for better, bigger, bolder! Thanks for everything and hope to create with you again down the road!
Katie Mullenbach
Missy is a leader who gives her team the tools they need to succeed. I have had the pleasure of working with Missy for two years now at Hubbard Interactive exceeding our client’s social media marketing needs. Missy’s ability to always stay up to date on the newest trends and emerging technology has always impressed me. She adds fresh, creative, and dynamic ideas to campaigns and business solutions. Her laugh can quickly infect an entire room! Any employee would be lucky to have Missy as their manager and that’s why she receives my highest recommendation.
Derek Hageness
Anyone who knows Missy knows she's top-notch. It was my pleasure working with her during her time with us at Hubbard Interactive. Missy was always ready to push the envelope and take on any new creative challenge thrown her way. We would collaborate on a lot of big projects and one of our biggest social media undertakings for Rosedale Center. Her energy always inspired everyone on her team and outside of it to push for better, bigger, bolder! Thanks for everything and hope to create with you again down the road!
Katie Mullenbach
Missy is a leader who gives her team the tools they need to succeed. I have had the pleasure of working with Missy for two years now at Hubbard Interactive exceeding our client’s social media marketing needs. Missy’s ability to always stay up to date on the newest trends and emerging technology has always impressed me. She adds fresh, creative, and dynamic ideas to campaigns and business solutions. Her laugh can quickly infect an entire room! Any employee would be lucky to have Missy as their manager and that’s why she receives my highest recommendation.
Derek Hageness
Anyone who knows Missy knows she's top-notch. It was my pleasure working with her during her time with us at Hubbard Interactive. Missy was always ready to push the envelope and take on any new creative challenge thrown her way. We would collaborate on a lot of big projects and one of our biggest social media undertakings for Rosedale Center. Her energy always inspired everyone on her team and outside of it to push for better, bigger, bolder! Thanks for everything and hope to create with you again down the road!
Katie Mullenbach
Missy is a leader who gives her team the tools they need to succeed. I have had the pleasure of working with Missy for two years now at Hubbard Interactive exceeding our client’s social media marketing needs. Missy’s ability to always stay up to date on the newest trends and emerging technology has always impressed me. She adds fresh, creative, and dynamic ideas to campaigns and business solutions. Her laugh can quickly infect an entire room! Any employee would be lucky to have Missy as their manager and that’s why she receives my highest recommendation.
Credentials
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Radio Marketing Professional
Wisconsin Broadcasters AssnOct, 2008- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookDec, 2019- Nov, 2024 -
Google Analytics Certified
Google
Experience
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Fallon
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United States
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Advertising Services
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200 - 300 Employee
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Associate Director Social Strategy
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Nov 2021 - Present
Clients: Jack Link's, Lorissa's Kitchen, Golden Island, Wild River, KeyBank Clients: Jack Link's, Lorissa's Kitchen, Golden Island, Wild River, KeyBank
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AdFed Minnesota
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United States
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Advertising Services
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1 - 100 Employee
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Board of Directors - The Show
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Jun 2015 - May 2022
Ad Fed MN is a non-profit professional trade association made for those who make. We’re comprised of agency professionals, advertisers, suppliers and students who lead, laugh, innovate and create not just in the local advertising scene, but also in the world. Together, we make a community of creative experts, inspirational thinkers and party animals who collaborate to bring smart minds together and new ideas to life. Ad Fed MN is a non-profit professional trade association made for those who make. We’re comprised of agency professionals, advertisers, suppliers and students who lead, laugh, innovate and create not just in the local advertising scene, but also in the world. Together, we make a community of creative experts, inspirational thinkers and party animals who collaborate to bring smart minds together and new ideas to life.
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broadhead.
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United States
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Advertising Services
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100 - 200 Employee
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Social Media Director
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Nov 2020 - Nov 2021
Clients: Boehringer Ingelheim, Firestone, Good Foods, NBC Sports Next, good2grow, Bushel Boy Farms Clients: Boehringer Ingelheim, Firestone, Good Foods, NBC Sports Next, good2grow, Bushel Boy Farms
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Hubbard Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Digital Strategy Manager
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Nov 2019 - Oct 2020
• Led team of 12 direct reports including Account, Content & Paid Media Ad Strategists• Designed detailed strategic approaches to address client business needs• Collaborated with the research team to pull demographic reports and develop personas• Provided thought leadership to the sales team in areas of social media, website, SEO, PPC, video, podcasting, influencer marketing, etc. • Led monthly sales team meetings focused on digital revenue growth• Identified new streams of revenue for clients and company • Created case studies to showcase successes for distribution among sales team • Event Planning of Hubbard Digital Academy• Built and maintained HubbardInteractive.com • Created content for Hubbard Interactive social media channels• Maintained and managed Hubbard Interactive email database• Social Feed Podcast Host - currently 100,000+ downloads
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Social Media Services Manager
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Sep 2015 - Nov 2019
• Leads team of 10 direct reports including social media strategists & coordinators• In charge of hiring new team members• Developed a training program for new social media hires• Brainstorms & concepts ideas with AE's and design team• Develops creative marketing campaigns including email, social media, influencer marketing and more • Presenter of campaign ideas to new business prospects including sponsorship of MNBloggerBash• Leverages our agency offerings to help manage, grow and up-sell accounts• Problem solver, self-reliant and strong negotiator • Developed Influencer Marketing Program along with leveraging contacts for brand ambassador programs• Content Creator for Hubbard Interactive social media accounts• Speaker and event planner for Hubbard Digital Academy• Creator and Host of The Social Feed Podcast
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Digital and Social Media Consultant
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Dec 2013 - Sep 2015
• Manage team marketing efforts providing SEO/SEM, mobile strategy, email marketing, display network and social media management• Build social media strategies that engages, drives conversation and strengthens relationships with client’s target audiences• Work with clients to develop social marketing programs that achieve business objectives and drive ROI• Collaborate with the sales team to successfully grow existing accounts• Examine and identify new social media initiative and best practices• Prepare and present monthly training seminars to sales team on new social media/digital initiatives and trends• Prepare and present Breakfast with Benefits and other speaking seminars for associations, chambers and marketing events• Develop valuation tactics for assessing social media successes
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Senior Social Media Strategist
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Jul 2013 - Dec 2013
• Provided leadership and guidance for social media strategists involving online promotions, review management campaigns, social interaction online and during live events, while maintaining a consistent brand personality • Directed client’s social media campaigns from campaign execution, community management, to analytics and reporting• Conducted, gathered, and analyzed market research• Leveraged social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media• Managed day-to-day digital content strategy• Developed training program for new social media strategist hires• Led sales meetings while growing the Hubbard client database
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Social Media Strategist
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Apr 2012 - Jul 2013
• Executed social media campaigns for Hubbard Broadcasting’s clients that achieved their overall marketing objectives• Developed online campaigns involving Facebook promotions, reputation management, crisis communication plans and email marketing tactics for 6 to 8 clients at a time• Performed social media audits and competitor analyses• Increased organic SEO using social media channels with keyword placement, updating content and SEO strategy tactics• Prepared measurement and impact reports summarizing the results of social media campaigns
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Del Monte Agency
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Strategist
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Aug 2011 - Apr 2012
• Lead social media campaigns for Del Monte Agency and TMA E-Marketing company and clients including: Marriott, Better Business Bureau, and SEO Approve• Contributed weekly blog posts to iblogmarketing and advertisingblender.com • Launched the Del Monte Agency brand through desired new media channels involving market research, design and content creation• Designed likegates and Facebook information applications to grow online presence and collect emails for databases• Generated Facebook advertisements and performed A/B testing• Excelled as a Project Manager within our media team, in charge of contributing deliverables and distributing workflow
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OMG Agency
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United States
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Advertising Services
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1 - 100 Employee
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Accounts Intern
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May 2011 - Aug 2011
• Collaborated with OMG Account Team to design the official OMG Brand Manual• Brainstormed and sketched brandmarks• Acquired new business through networking and prospecting • Collaborated with OMG Account Team to design the official OMG Brand Manual• Brainstormed and sketched brandmarks• Acquired new business through networking and prospecting
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Social Media Intern
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Jan 2011 - Aug 2011
• Maintained social media for Facebook, Twitter and blog• Created content for blog• Attended the Nonprofit Technology and Communications Conference• Attended UWRF Business Breakfast to learn how to create fan pages and Facebook advertisements• Register individuals at panels and circles held throughout the community• Attended Constant Contact Boot camp to learn newsletter layout, adding social media, and how to deter bounce backs• Ran the SCVRJP Hot 100 Campaign #10x10x10 • Maintained social media for Facebook, Twitter and blog• Created content for blog• Attended the Nonprofit Technology and Communications Conference• Attended UWRF Business Breakfast to learn how to create fan pages and Facebook advertisements• Register individuals at panels and circles held throughout the community• Attended Constant Contact Boot camp to learn newsletter layout, adding social media, and how to deter bounce backs• Ran the SCVRJP Hot 100 Campaign #10x10x10
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Dime Promotions, Inc.
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Events Services
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Marketing Intern
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Jun 2010 - Aug 2010
• Contacted customers to connect with for new promotional opportunities• Attended events to ensure standards were met and guests were satisfied• Formed business relationships with the owners of venues to hold future events• Maintained social media for Enclave, Bull and Bear, and Dime Promotions• Researched information on venues• Responded to RSVP from guests, generated guest lists for events• Formed contact lists using Microsoft Excel to send e-mail blasts on promotional information for events
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University of Wisconsin-River Falls
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United States
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Higher Education
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700 & Above Employee
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Conference and Event Services Assistant
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Sep 2009 - May 2010
• Designed promotional brochure with Microsoft Publisher to promote Pigeon Lake Discovery Center• Attended weekly conference meetings with the UWRF Event Planning Staff to arrange details of events for the following week• Coordinated wedding timelines• Selected rooms for scheduling of meetings, wedding receptions, and UWRF groups using EMS and Footprints programs• Designed address labels and sent out promotional brochures in mass mailing lists to potential customers• Maintained social media for the Pigeon Lake Discovery Center Facebook page
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Education
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2007 - 2011
University of Wisconsin-River Falls
Bachelor of Science, Marketing Communications, Art -
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Goodhue Public School
High School Diploma, General Education
Community
