Irene Rossi
Marketing & Communication Manager at HRC International Group- Claim this Profile
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English Professional working proficiency
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Italiano Native or bilingual proficiency
Topline Score
Bio
Experience
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HRC International Group
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Italy
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Human Resources Services
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1 - 100 Employee
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Marketing & Communication Manager
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Jul 2022 - Present
Responsibilities: • Develop effective marketing strategies and plans• Study company profile and brand image to understand future marketing needs• Collaborate with peers to identify, design and enhance HR strategies for our clients• Work close with analytics team to evaluate projects trends defining relevant KPIs • Ensure that projects goals are met• Deal with problems by providing creative and practical solutions• Evaluate performances and address issues to improve them• Digital marketing: digital strategy, inbound marketing, lead generation • Web marketing: online advertising, e-mail marketing, web analytics• Social media marketing: content marketing, LinkedIn marketing, Wordpress, Blogging, social advertising Show less
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Communication & Events Specialist
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Nov 2015 - Jun 2022
Responsibilities: • Ensure an excellent customer experience, with a digital approach, during events, web radio, webinars and other activities• Plan and setup live and web events dedicated to HR Directors and Manager, engaging speakers and managing content and communication• Work daily with HR Directors, HR Managers, HR Business Partners and HR Leads• Design, develop and implement events' communication strategy
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BNL BNP Paribas
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Banking
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700 & Above Employee
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Employer Branding & Talent Acquisition
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Apr 2015 - Oct 2015
• Digital employer branding • Campus management • Suppliers, media agencies and main job boards management • Video and Image editing (with PS) for internal and external communication • Development of company news feeds • Competitors analysis and intelligence, market trends • Monitoring and reporting for digital engagements • Digital employer branding • Campus management • Suppliers, media agencies and main job boards management • Video and Image editing (with PS) for internal and external communication • Development of company news feeds • Competitors analysis and intelligence, market trends • Monitoring and reporting for digital engagements
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Concreta-Mente
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Italy
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Think Tanks
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1 - 100 Employee
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Communication & Events Management
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Jan 2014 - Oct 2015
• Plan, setup and implement content & social media for live events • Plan, setup and implement content & social media for live events
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Globaldata International
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Italy
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Advertising Services
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1 - 100 Employee
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Junior Campaign Developer
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Jul 2014 - Jan 2015
• Support the implementation of the loyalty program for Procter & Gamble • Support the implementation of the loyalty program for Procter & Gamble
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Ateneo Impresa
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Italy
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Education Administration Programs
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1 - 100 Employee
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Master in Marketing & Communication with specialization in Web and Social Media
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Feb 2014 - Jan 2015
Ateneo Impresa- Business School, since 1990 the high point for management education in Italy Ateneo Impresa- Business School, since 1990 the high point for management education in Italy
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CREA - Web Agency
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Roma, Italia
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Digital PR
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Jun 2014 - Sep 2014
• Promote Events, Products and Services for 3rd party Companies through digital touch-points • Promote Events, Products and Services for 3rd party Companies through digital touch-points
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77Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Research for final dissertation
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Jul 2013 - Sep 2013
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Education
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Digital Coach
Master Digital Marketing, Digital Marketing -
Università degli Studi di Roma Tre
Economics and Management | Master in Marketing, Marketing -
Università degli Studi di Roma Tre
Bachelor Degree, Economics and Business Management -
Liceo C. Cavour
Scientific High School -
Getting Things Done® (GTD®)
Fundamentals Mastering Workflow Series, Project Management