Experience

Stockholm Design Lab

• Sweden
• Design Services
• 1 - 100 Employee

• Creative director

  • Jan 2022 - Present

  Creating strategies and concepts that go hand in hand, resulting in holistic platforms for brands, tying together high-end branding, design and communication. My role: Strategy, Concept development, Creative direction, Leading creative teams.

• Senior art director

  • Jan 2018 - Jan 2022

  Creating strategies and concepts that go hand in hand, resulting in holistic platforms for brands, tying together high-end branding, design and communication. My role: Strategy, Concept development, Creative direction, Art direction, Team leadership, Design.Clients:Nordnet (digital bank)Nio Formula-EOmaka (brewery)Polestar (electric cars)SNS (research)Scandic HotelsYango Deli (delivery service)Awards:Guldägget - 1 Silver (Nio), 1 Gold (Omaka)3 Red Dot Award: Brand of the Year, Best of the Best & Book (Polestar) Show less



SPC - Sakari Paananen Creative

• Stockholm, Sweden

• Creative Director

  • Mar 2012 - Dec 2017

  Creating and carrying out strategic concepts for ambitious brands. Unifying identity, branding and communication by combining expertise in design, art direction and editorial storytelling. Clients: Oscar Properties, Philips, Weekday, Andreas Martin-Löf Arkitekter, CA Fastigheter, Stockholmia fastigheter, Nisch Management, Svenska Kraftnät, Minimarket, Loreen... Creating and carrying out strategic concepts for ambitious brands. Unifying identity, branding and communication by combining expertise in design, art direction and editorial storytelling. Clients: Oscar Properties, Philips, Weekday, Andreas Martin-Löf Arkitekter, CA Fastigheter, Stockholmia fastigheter, Nisch Management, Svenska Kraftnät, Minimarket, Loreen...



Rodeo Magazine

• Sweden
• Book and Periodical Publishing
• 1 - 100 Employee

• Creative Director

  • Aug 2010 - Mar 2012

  We were a team of two creative directors and two editors-in-chief who restarted the fashion and pop-culture magazine in a completely new form regarding both content and design. We redesigned the magazine and had the continuous responsibility of the creative and visual direction - assigning all photographers, developing ideas and concepts for all photographic content, art directing most photoshoots. Co-creating ideas for articles and the editorial structure together with the editors. We were a team of two creative directors and two editors-in-chief who restarted the fashion and pop-culture magazine in a completely new form regarding both content and design. We redesigned the magazine and had the continuous responsibility of the creative and visual direction - assigning all photographers, developing ideas and concepts for all photographic content, art directing most photoshoots. Co-creating ideas for articles and the editorial structure together with the editors.



UNESTABLISHED

• Founder and Creative Director

  • Jan 2010 - Feb 2012

  Co-founder and co-creative director of a branding and advertising studio working within fashion, lifestyle and popular culture – with a joint responsibilty for all projects and business. Clients: H&M, Adidas, JC, Rodeo Magazine, Absolut Vodka, Swedish House Mafia, Erik Bjerkesjö... Co-founder and co-creative director of a branding and advertising studio working within fashion, lifestyle and popular culture – with a joint responsibilty for all projects and business. Clients: H&M, Adidas, JC, Rodeo Magazine, Absolut Vodka, Swedish House Mafia, Erik Bjerkesjö...



Frankenstein

• Art Director

  • Feb 2007 - Nov 2009

  Senior Art Director. Involved in the strategic processes of almost all major projects. Apart from creative leadership, art direction and design – I worked out a complete brand and product development strategy for a start-up watch brand, and did an extensive research project concerning future product development scenarios for a global spirits company. Clients: JC, Absolut Vodka, Levi's, Sjöö Sandström, Björn Borg... Senior Art Director. Involved in the strategic processes of almost all major projects. Apart from creative leadership, art direction and design – I worked out a complete brand and product development strategy for a start-up watch brand, and did an extensive research project concerning future product development scenarios for a global spirits company. Clients: JC, Absolut Vodka, Levi's, Sjöö Sandström, Björn Borg...



Form Magazine

• Art Director

  • 2006 - 2007



Freelance

• Art Director

  • 2004 - 2006



The Bearded Lady DDB

• Art Director Assistant

  • 2000 - 2001