Patricia Penachio Tanabe
Director of Technology and Operations at Shines Digital- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Portuguese Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Boris Leshinsky
I hired Patricia after a long search for a Director-level Programmatic gun and she did not disappoint. In the two and half years that we worked together Pat held a strategy and performance focused position, working across some of our key customer accounts and also took on the role of Team Leader for the Programmatic team. Pat is a Programmatic expert with vast knowledge and experience and is adept and passing this knowledge on to the rest of the team. She is a caring people leader, who seeks to understand each individual and genuinely cares about helping them grow and flourish in their careers. She is one of the most reliable people I have worked with and any project she was given was delivered like clock-work and to high standard, not to mention fantastically presented as well. With the coolest of heads and most dedicated of hearts Pat keeps her eye on the goal and sees her work through to the end, no matter what may be going on around her. Under pressure, facing multiple deadlines, juggling tasks and switching hats - Pat continues to get the job done, without losing her meticulous attention to detail and providing steady leadership to those around her. It was a great pleasure and privilege to work with Pat, so much great work could not have been done to the highest of standards without her. She enriched the team with her knowledge, cool and mentor-ship and contributed to the progress of many team members. I truly hope to get a chance to work with her again in the future and can attest what a great asset she is and would be in whatever roles she steps into, current or future.
Brett Bennell
I worked with Pat for a number of years in the News Xtend Key Acocunts team and between us both have helped to evolve and grow the business two fold over the time. Pat is a great leader who has been integral in developing personal within NX and working across key projects to help deliver further value for their client patch. She possesses in-depth knowledge of both programmatic and social which is unparalleled compared to other colleagues I've worked with in the past.
Boris Leshinsky
I hired Patricia after a long search for a Director-level Programmatic gun and she did not disappoint. In the two and half years that we worked together Pat held a strategy and performance focused position, working across some of our key customer accounts and also took on the role of Team Leader for the Programmatic team. Pat is a Programmatic expert with vast knowledge and experience and is adept and passing this knowledge on to the rest of the team. She is a caring people leader, who seeks to understand each individual and genuinely cares about helping them grow and flourish in their careers. She is one of the most reliable people I have worked with and any project she was given was delivered like clock-work and to high standard, not to mention fantastically presented as well. With the coolest of heads and most dedicated of hearts Pat keeps her eye on the goal and sees her work through to the end, no matter what may be going on around her. Under pressure, facing multiple deadlines, juggling tasks and switching hats - Pat continues to get the job done, without losing her meticulous attention to detail and providing steady leadership to those around her. It was a great pleasure and privilege to work with Pat, so much great work could not have been done to the highest of standards without her. She enriched the team with her knowledge, cool and mentor-ship and contributed to the progress of many team members. I truly hope to get a chance to work with her again in the future and can attest what a great asset she is and would be in whatever roles she steps into, current or future.
Brett Bennell
I worked with Pat for a number of years in the News Xtend Key Acocunts team and between us both have helped to evolve and grow the business two fold over the time. Pat is a great leader who has been integral in developing personal within NX and working across key projects to help deliver further value for their client patch. She possesses in-depth knowledge of both programmatic and social which is unparalleled compared to other colleagues I've worked with in the past.
Boris Leshinsky
I hired Patricia after a long search for a Director-level Programmatic gun and she did not disappoint. In the two and half years that we worked together Pat held a strategy and performance focused position, working across some of our key customer accounts and also took on the role of Team Leader for the Programmatic team. Pat is a Programmatic expert with vast knowledge and experience and is adept and passing this knowledge on to the rest of the team. She is a caring people leader, who seeks to understand each individual and genuinely cares about helping them grow and flourish in their careers. She is one of the most reliable people I have worked with and any project she was given was delivered like clock-work and to high standard, not to mention fantastically presented as well. With the coolest of heads and most dedicated of hearts Pat keeps her eye on the goal and sees her work through to the end, no matter what may be going on around her. Under pressure, facing multiple deadlines, juggling tasks and switching hats - Pat continues to get the job done, without losing her meticulous attention to detail and providing steady leadership to those around her. It was a great pleasure and privilege to work with Pat, so much great work could not have been done to the highest of standards without her. She enriched the team with her knowledge, cool and mentor-ship and contributed to the progress of many team members. I truly hope to get a chance to work with her again in the future and can attest what a great asset she is and would be in whatever roles she steps into, current or future.
Brett Bennell
I worked with Pat for a number of years in the News Xtend Key Acocunts team and between us both have helped to evolve and grow the business two fold over the time. Pat is a great leader who has been integral in developing personal within NX and working across key projects to help deliver further value for their client patch. She possesses in-depth knowledge of both programmatic and social which is unparalleled compared to other colleagues I've worked with in the past.
Boris Leshinsky
I hired Patricia after a long search for a Director-level Programmatic gun and she did not disappoint. In the two and half years that we worked together Pat held a strategy and performance focused position, working across some of our key customer accounts and also took on the role of Team Leader for the Programmatic team. Pat is a Programmatic expert with vast knowledge and experience and is adept and passing this knowledge on to the rest of the team. She is a caring people leader, who seeks to understand each individual and genuinely cares about helping them grow and flourish in their careers. She is one of the most reliable people I have worked with and any project she was given was delivered like clock-work and to high standard, not to mention fantastically presented as well. With the coolest of heads and most dedicated of hearts Pat keeps her eye on the goal and sees her work through to the end, no matter what may be going on around her. Under pressure, facing multiple deadlines, juggling tasks and switching hats - Pat continues to get the job done, without losing her meticulous attention to detail and providing steady leadership to those around her. It was a great pleasure and privilege to work with Pat, so much great work could not have been done to the highest of standards without her. She enriched the team with her knowledge, cool and mentor-ship and contributed to the progress of many team members. I truly hope to get a chance to work with her again in the future and can attest what a great asset she is and would be in whatever roles she steps into, current or future.
Brett Bennell
I worked with Pat for a number of years in the News Xtend Key Acocunts team and between us both have helped to evolve and grow the business two fold over the time. Pat is a great leader who has been integral in developing personal within NX and working across key projects to help deliver further value for their client patch. She possesses in-depth knowledge of both programmatic and social which is unparalleled compared to other colleagues I've worked with in the past.
Credentials
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Jira Fundamentals Badge
AtlassianJan, 2023- Nov, 2024 -
Statistics: Unlocking the World of Data
The University of EdinburghApr, 2020- Nov, 2024 -
Facebook Marketing Online Masterclass
SMK - Social Media KnowledgeNov, 2018- Nov, 2024 -
Facebook, Instagram, LinkedIn & YouTube Advertising Masterclass
SMK - Social Media KnowledgeNov, 2018- Nov, 2024 -
Social Media Strategy Optimisation, Getting Beyond Cat Memes
SMK - Social Media KnowledgeSep, 2018- Nov, 2024 -
Console Fundamentals - Buy-Side / Sell-Side
AppNexusFeb, 2016- Nov, 2024 -
DoubleClick AdExchange - DoubleClick AdX for Buyers
GoogleApr, 2015- Nov, 2024 -
Display & Video 360 Certification Exam
GoogleApr, 2020- Nov, 2024 -
IELTS
IDP Education LtdJan, 2020- Nov, 2024 -
Toefl iBT
The TOEFL® testJan, 2017- Nov, 2024
Experience
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Shines Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Director of Technology and Operations
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Oct 2021 - Present
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News Corp Australia
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Australia
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Technology, Information and Media
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700 & Above Employee
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Team Leader of Programmatic and Paid Social
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Jun 2020 - Sep 2021
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Performance & Strategy Director - Programmatic & Social | News Xtend
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Aug 2018 - Jun 2020
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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Guest Speaker (Programmatic)
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Aug 2018 - Sep 2019
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Amnet Programmatic Experts for dentsu international
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Programmatic Operations
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Mar 2017 - Aug 2018
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Affiperf
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France
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Technology, Information and Internet
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1 - 100 Employee
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Programmatic Trader Manager
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May 2016 - Jan 2017
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Ve Global
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Programmatic Media Trader (contract)
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Nov 2015 - Apr 2016
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DynAdmic - an Equativ Company
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United States
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Advertising Services
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1 - 100 Employee
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Traffic Manager LatAm
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Jul 2014 - Oct 2015
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Shopbot
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France
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Technology, Information and Internet
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1 - 100 Employee
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Content Creation - SEO and Review
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Feb 2013 - Jun 2014
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Education
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Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing -
General Assembly
Course, Data Processing -
USCS - Universidade Municipal de São Caetano do Sul
Gestão de Tecnologia da Informação, Gestão de Sistemas de Informação