Dan Regan
Audience Marketing Consultant at Orange County Business Journal- Claim this Profile
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Bio
Liz Engel
Dan has always reminded me of a great chess player in his ability to notice and extrapolate on what others might view as minor or inconsequential pieces of information. He never merely accepts the results of any particular campaign--he's always looking four or five moves ahead to see what those results will mean in the longer term. I've never worked with anyone who's had such a natural ability to grasp the big picture. Dan also has an unceasing curiosity about how and why things work or don't. Again, he'll never just accept a result as a result. He will tirelessly investigate the why until he is satisfied that he has an answer which can be replicated or avoided. He is interested in learning about many different parts of a business and making connections between seemingly unrelated divisions within a company.
Liz Engel
Dan has always reminded me of a great chess player in his ability to notice and extrapolate on what others might view as minor or inconsequential pieces of information. He never merely accepts the results of any particular campaign--he's always looking four or five moves ahead to see what those results will mean in the longer term. I've never worked with anyone who's had such a natural ability to grasp the big picture. Dan also has an unceasing curiosity about how and why things work or don't. Again, he'll never just accept a result as a result. He will tirelessly investigate the why until he is satisfied that he has an answer which can be replicated or avoided. He is interested in learning about many different parts of a business and making connections between seemingly unrelated divisions within a company.
Liz Engel
Dan has always reminded me of a great chess player in his ability to notice and extrapolate on what others might view as minor or inconsequential pieces of information. He never merely accepts the results of any particular campaign--he's always looking four or five moves ahead to see what those results will mean in the longer term. I've never worked with anyone who's had such a natural ability to grasp the big picture. Dan also has an unceasing curiosity about how and why things work or don't. Again, he'll never just accept a result as a result. He will tirelessly investigate the why until he is satisfied that he has an answer which can be replicated or avoided. He is interested in learning about many different parts of a business and making connections between seemingly unrelated divisions within a company.
Liz Engel
Dan has always reminded me of a great chess player in his ability to notice and extrapolate on what others might view as minor or inconsequential pieces of information. He never merely accepts the results of any particular campaign--he's always looking four or five moves ahead to see what those results will mean in the longer term. I've never worked with anyone who's had such a natural ability to grasp the big picture. Dan also has an unceasing curiosity about how and why things work or don't. Again, he'll never just accept a result as a result. He will tirelessly investigate the why until he is satisfied that he has an answer which can be replicated or avoided. He is interested in learning about many different parts of a business and making connections between seemingly unrelated divisions within a company.
Credentials
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Strategic Planning Foundations
LinkedInMar, 2019- Nov, 2024
Experience
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Orange County Business Journal
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United States
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Newspaper Publishing
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1 - 100 Employee
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Audience Marketing Consultant
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Jun 2020 - Present
Advise on audience acquistion and retention marketing programs for print and digital properties. Advise on audience acquistion and retention marketing programs for print and digital properties.
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Werner Publishing Corporation
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Greater Los Angeles Area
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Director of Consumer Marketing / Circulation Director
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1997 - 2014
Transitioned to Director of Consumer Marketing in 2007 and led the company’s transition from magazine publisher to multi-faceted media company offering high-impact, custom content marketing solutions to advertisers. Managed marketing of the company’s digital and print assets to consumers while strategizing digital marketing opportunities for advertisers. >> Company Brands (websites, print magazines, & digital magazines): Outdoor Photographer, Golf Tips, Digital Photo Pro, Plane & Pilot, Digital Photo, HDVideoPro >> Notable Client Brands: Canon, Nikon, Adobe, Sony, Callaway, Epson Led team of 6, managed vendors, and liaised with other departments to spearhead web development, email campaigns and promotions, organic and paid search, social media, and integrated advertising packages. DIGITAL STRATEGY: Consistently identified opportunities in rapidly evolving digital space and developed highly effective strategies that spawned traffic and revenue: * Developed and spearheaded strategy that grew email opt-ins from zero to 450,000+. * Drove audience engagement, online buzz and revenue with introduction of paid online photography contests that attracted tens of thousands of entries. WEB TRAFFIC: Drove growth of websites from minimally trafficked static “brochure” websites to digital media destinations attracting 400,000-600,000 unique visitors per month. Oversaw all web design, email marketing, and SEO. SUBSCRIPTION MARKETING: Managed paid circulation of 900,000 subscribers with annual revenue of $17 million via multi-channel strategy emphasizing lifetime value. Directed list selection, customer segmentation, testing, reporting and analysis. Established data-driven approach driving continuous optimization of creative, timing and pricing to maximize ROI. ONLINE ADVERTISING: Spearheaded integrated program development for leading brands, directing cross-functional team of advertising, editorial, web, and marketing staff to win 6-figure deals. Show less
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Petersen Publishing Corporation
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Los Angeles, California, United States
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Manager of Planning & Analysis
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Aug 1984 - Oct 1996
Produced all circulation budgets, forecasts, print orders for thirty consumer magazines. Initialized and maintained circulation models. Modeled and analyzed ratebase scenarios and acquisition targets. Produced all circulation budgets, forecasts, print orders for thirty consumer magazines. Initialized and maintained circulation models. Modeled and analyzed ratebase scenarios and acquisition targets.
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Education
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University of California, Los Angeles
Economics -
Loyola High School, Los Angeles
Community
