Experience

Spirits Platform Pty Ltd

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing Manager (Head of Digital)

  • Nov 2016 - Present



Gerard Lighting Group Pty Ltd

• Sydney, Australia

• National Marketing & Communications Manager (Head of Marcomms)

  • Jul 2015 - Oct 2016

  Gerard Lighting is the company behind Australia's most innovative and comprehensive group of lighting brands. The Group has an impressive brand portfolio in the lighting industry incorporating Pierlite, Sylvania, Crompton and Diginet all of whom are leading lighting entities in their respective market segments. As part of Champ Private Equity, collectively, the Gerard Lighting Group offer a powerful combination of complementing brands providing our client’s an innovative and sustainable lighting solution for any lighting design. As the head of Marcomms across the group this role was responsible for the marketing and comms and lead a team of 9 marketeers. The role lead the marketing & communications across all key segments to deliver business results. Responsible for internal & external marketing strategies across the business. Show less



FUJIFILM Business Innovation Australia

• Australia
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Communications Manager (Office Technology) - Contract

  • Jul 2014 - Jul 2015

  Fuji Xerox Australia is part of a world leading enterprise for business and document management services. Through its broad portfolio of document technology, services, software and supplies, Fuji Xerox Australia provides essential back-office support that clears the way for customers to focus on their core business. This key role was responsible for the development and implementation of effective marketing communications strategies that delivered business results to meet or exceed plans. Leveraging the Fuji Xerox brand asset to develop and execute strategies and tactics for the company's largest portfolio - office technology this was a pivotal role for the company. Working in partnership with Product Marketing and Insights to ensure the delivery of marketing communications programs (including advertising, events, direct marketing, PR local area marketing and sponsorships) that generated leads and drive stakeholder returns was critical. Show less



Plate Marketing (myplates.com.au)

• Sydney, Australia

• Senior Marketing Manager (Head of Marketing)

  • Oct 2011 - Sep 2013

  In October 2010 the NSW Roads and Maritime Services appointed a private company - Plate Marketing Pty Ltd to manage the sales and marketing of the NSW personalised plate business ‘myPlates’. As the head of marketing leading a team of 6 marketing professionals, this role was responsible for creating, leading and managing the business’s marketing strategies and activities to achieve revenue, sales and profit targets for the NSW State Government through the sales and marketing of personalized number plates. Show less



Bausch + Lomb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager, Visioncare ANZ

  • Nov 2009 - Oct 2011

  Bausch & Lomb, an American company founded in Rochester, New York, is one of the world's largest suppliers of eye health products, including contact lenses, lens care products, medicines and implants for eye diseases. The company was founded in 1853 by an optician, John Jacob Bausch, and a financier, Henry Lomb. Its Ray-Ban brand of sunglasses was sold in 1999 to the Italian Luxottica Group. Bausch & Lomb was a public company listed on the NYSE until it was acquired by the private equity firm Warburg Pincus PLC in 2007. In May 2013, Valeant Pharmaceuticals agreed to buy Bausch & Lomb from Warburg Pincus LLC for $8.57 billion in cash. Visioncare porfolio brands included Purevision & Purevision2 HD contact lenses, Purevision multifocal & Purevision for Astigmatism; renu fresh, renu sensitive & renu easysept and Biotrue contact lens solutions. As the marketing lead for the company's largest portfolio (Vision care) this role was responsible for recommending, managing and implementing the Vision care marketing business activities (for contact lenses and lens care) to achieve revenue, sales and profit targets. Show less



Sheridan - Hanes Brands Australasia

• Australia
• Retail
• 100 - 200 Employee

• Marketing Communications Manager - Sheridan

  • Apr 2008 - Mar 2009

  Hanes Brands is famous for marketing iconic brands including Bonds, Sheridan, Hard Yakka, Berlei, Clarks, Hush Puppies, KingGee, Superdry, Tontine, and Volley. Headquartered in Melbourne Australia, Hanes Brands operates throughout Australia, New Zealand, China, Indonesia, United Kingdom, Dubai and the United States. Homeware (bedlinen / towel) portfolio of brands included Sheridan, Actil, Bonds and Peri. This role lead, directed and managed the company’s key homeware brand marketing activities to strengthen its no.1 leadership position in bed linen and towel categories to increase revenue, sales and EBITA. Working closely with both the retail and wholesales division to implement marketing programs, advertising, point of sale material and catalogues for both the brand's retail division which included David Jones Concession stores, Sheridan Boutique stores, Sheridan Factory Outlets as well as key retailers including Myer, Adairs, Harvey Norman and many other independents. Show less



Hanes Brands Australasia

• Australia
• Retail
• 700 & Above Employee

• Marketing Manager - Peri | DKNY Home | Esprit Home | International markets

  • May 2006 - Apr 2008

  As the marketing lead for the business unit this role oversaw the marketing activities for the timeless homeware brands (bedlinen / towels) of Peri and under license for Donna Karan Home, DKNY Home & Esprit Home. Working closely with both the retail and wholesale divisions to implement marketing programs, advertising, point of sale material and catalogues for both the brand's retail division which included David Jones Concession stores, Sheridan Boutique stores, Sheridan Factory Outlets as well as key retailers including Myer, Adairs, Harvey Norman and many other independents. International markets included Sheridan UK, as well as distributors in the Middle-East and Asia. Show less



Silhouette Group

• Austria
• Manufacturing
• 300 - 400 Employee

• Marketing Manager - Silhouette | Daniel Swarovski Paris | adidas eyewear

  • Jul 2001 - May 2006

  Eyewear distributor for Silhouette International headquartered in Linz, Austria for leading eyewear brands including adidas, Silhouette & Daniel Swarovski Paris. This marketing role recommended and implemented the company's key marketing initiatives by brand. Working closely with independent optometry to ensure the key features and benefits of these high quality eyewear products were promoted and communicated both above the line and below the line. Eyewear distributor for Silhouette International headquartered in Linz, Austria for leading eyewear brands including adidas, Silhouette & Daniel Swarovski Paris. This marketing role recommended and implemented the company's key marketing initiatives by brand. Working closely with independent optometry to ensure the key features and benefits of these high quality eyewear products were promoted and communicated both above the line and below the line.



Marchon Eyewear

• United States
• Apparel & Fashion
• 700 & Above Employee

• National Marketing Manager ANZ - nike | calvin klein | Guess | DKNY eyewear (Head of Marketing)

  • Sep 1996 - May 2001

  General Optical has partnerships with some of the largest Optical companies in the world, exclusively distributing iconic world famous luxury, fashion and technological eyewear products. Servicing optometrists, specialty sunglass stores and department stores across Australia and New Zealand with some of the world's leading Eyewear brands – Calvin Klein, Michael Kors, Guess, Salvatore Ferragamo, Valentino, Emilio Pucci, and Nike - to name a few. Distributor for Marchon Eyewear Distributor for leading brands including nike, Calvin Klein, DKNY, Flexon, Nautica and many more. Distributor for Viva International for leading brands including Guess, Harley Davidson, Gant and many more. As the head of marketing for the company, this role oversaw the marketing for a large portfolio of international brands and lead a small team. as well as recommended, managed and implemented the strategic and tactical marketing activities by brand for the company's extensive brand portfolio. Working with key retailers such as Myer, David Jones, Sunglass Hut, OPSM, Bright Eyes, HCF Eyecare and many key optometry independents to implement co-branded campaigns, promotions as well as customised Point of Sale material by retailer. Show less