Director Of Brand Marketing

• Jul 2022 - Present

Senior Brand Manager

• Jan 2021 - Present

Account Manager

• Apr 2019 - Jan 2021

Durning my time at Reprise I worked across a number of brands such as Spotify, J&J, Hershey, Allstate and McCain. Core Tasks: -Operated as key point of contact for agency planning teams and clients. -Worked with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients KPI’s / expectations. -Developed best in class deliverables to clients, from available technology platforms and services. -Sell through innovative solutions and ad… Show more Durning my time at Reprise I worked across a number of brands such as Spotify, J&J, Hershey, Allstate and McCain. Core Tasks: -Operated as key point of contact for agency planning teams and clients. -Worked with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients KPI’s / expectations. -Developed best in class deliverables to clients, from available technology platforms and services. -Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve. -Staying up-to-date with new developments in the digital landscape and educate teams and clients as required and serve as subject matter expert to teams internally and externally. -Responded to RFP’s and briefs to assist with strategic campaign planning. -Developed our agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets). -Contributed to strategic planning solutions that drove client’s business results. -Compiled and present post campaign results / decks and RFP’s to planners / clients as necessary. -Proactively and independently prepared media POVs. -Monitored the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. -Ensured all tactical media plan requirements are correctly implemented in digital platforms based on client needs. -Effectively managed ongoing client expectations in regards to work back schedule and deadlines. Team Lead: -Managed a high performing team of employees. -Effectively communicated agency goals, managed workloads, provided ongoing performance feedback and supported professional development. -Interview and participated in hiring decision of employees if / when required. Show less Durning my time at Reprise I worked across a number of brands such as Spotify, J&J, Hershey, Allstate and McCain. Core Tasks: -Operated as key point of contact for agency planning teams and clients. -Worked with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients KPI’s / expectations. -Developed best in class deliverables to clients, from available technology platforms and services. -Sell through innovative solutions and ad… Show more Durning my time at Reprise I worked across a number of brands such as Spotify, J&J, Hershey, Allstate and McCain. Core Tasks: -Operated as key point of contact for agency planning teams and clients. -Worked with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients KPI’s / expectations. -Developed best in class deliverables to clients, from available technology platforms and services. -Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve. -Staying up-to-date with new developments in the digital landscape and educate teams and clients as required and serve as subject matter expert to teams internally and externally. -Responded to RFP’s and briefs to assist with strategic campaign planning. -Developed our agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets). -Contributed to strategic planning solutions that drove client’s business results. -Compiled and present post campaign results / decks and RFP’s to planners / clients as necessary. -Proactively and independently prepared media POVs. -Monitored the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. -Ensured all tactical media plan requirements are correctly implemented in digital platforms based on client needs. -Effectively managed ongoing client expectations in regards to work back schedule and deadlines. Team Lead: -Managed a high performing team of employees. -Effectively communicated agency goals, managed workloads, provided ongoing performance feedback and supported professional development. -Interview and participated in hiring decision of employees if / when required. Show less

Digital Lead

• Feb 2018 - Sep 2018

As well as leading the brand strategy, I developed and managed the digital marketing campaigns and strategies for Cow & Gate. Utilised a range of techniques including paid media, SEO and PPC. I oversaw the social media strategy for the brand and focused on improving the usability, design, content and conversion of our website. - Managed the offline and online branding and marketing actives across Ireland. Including paid media campaigns and monitoring new possibilities for growth across… Show more As well as leading the brand strategy, I developed and managed the digital marketing campaigns and strategies for Cow & Gate. Utilised a range of techniques including paid media, SEO and PPC. I oversaw the social media strategy for the brand and focused on improving the usability, design, content and conversion of our website. - Managed the offline and online branding and marketing actives across Ireland. Including paid media campaigns and monitoring new possibilities for growth across channels. - Developed, planned and created monthly and weekly content plans for the website and our social platforms. - I managed the email marketing strategy throughout the customer lifecycle to maximise sales. -Monitored and managed our website, tracking performance, traffic and efficiency. -I used data to inform business decisions and creative and provided reports on website results, online performance and sales. -I led numerous NPD projects from the beginning stages of concept development to the latter stages of volume forecasts and financial projection. -Managed and collaborated with sales to build promotional calendars and in-store events

Assistant Brand Manager Marketing

• Mar 2016 - Feb 2018

I combined marketing, advertising and sales skills to promote DANONE’s products and brands. I developed the long-term strategy and executed 360 marketing plans across Ireland and Northern Ireland. - I coordinated annual brand planning review and managed the implementation through digital campaigns, TV, PR and instore support. - Led the digital marketing strategy for the food business, this included programmatic, paid media, partnerships and content marketing… Show more I combined marketing, advertising and sales skills to promote DANONE’s products and brands. I developed the long-term strategy and executed 360 marketing plans across Ireland and Northern Ireland. - I coordinated annual brand planning review and managed the implementation through digital campaigns, TV, PR and instore support. - Led the digital marketing strategy for the food business, this included programmatic, paid media, partnerships and content marketing. - Determined and implemented the social strategy. Developed, planned and created monthly and weekly content and editorial plans. - Managed and led NPD projects. I developed packaging, determined forecasts and financial projection, price and promotional activities for launch. Collaborated cross functionally with category, sales and supply to ensure a successful launch - In conjunction with the global marketing team, I localised and optimised regional integrated marketing campaigns for best in class execution. - I provided monthly and weekly reports on sales and financial performance - Managed multiple marketing budgets.

Marketing Advisor

• Feb 2015 - Dec 2015

The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme. It is an active learning programme and involves working on commercial projects for some of Ireland’s top companies within a broad range of industries. Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well… Show more The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme. It is an active learning programme and involves working on commercial projects for some of Ireland’s top companies within a broad range of industries. Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well as course modules in Strategic Marketing, Marketing Research, and Brand Management. Academic modules include: Development & Communication Customer Value Proposition - Lectured by Dr. Andrew Keating Marketing & Sales Relations - Lectured by Prof. Susi Geiger Strategic Marketing Management - Lectured by Prof. Mary Lambkin Action Learning Project - Supervised by Prof. Damien McLoughlin Show less The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme. It is an active learning programme and involves working on commercial projects for some of Ireland’s top companies within a broad range of industries. Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well… Show more The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme. It is an active learning programme and involves working on commercial projects for some of Ireland’s top companies within a broad range of industries. Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well as course modules in Strategic Marketing, Marketing Research, and Brand Management. Academic modules include: Development & Communication Customer Value Proposition - Lectured by Dr. Andrew Keating Marketing & Sales Relations - Lectured by Prof. Susi Geiger Strategic Marketing Management - Lectured by Prof. Mary Lambkin Action Learning Project - Supervised by Prof. Damien McLoughlin Show less