Experience

Achievers

• Canada
• Software Development
• 500 - 600 Employee

• Field Marketing Specialist

  • Jan 2021 - Present

  • Own and execute experiential style events to help with pipeline acceleration and build stronger relationships with named accounts • Launched a scalable virtual demo event to convert more meetings and bring in leads • Partner with third party vendors to host round tables and thought leadership events for prospects • Create landing pages and registration forms on CVENT • Continually tracking program success and ROI in Salesforce to ensure channel effectiveness • Work closely and effectively with sales to support their target account goals through events



Softchoice

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Corporate Events Specialist

  • Jul 2019 - Jan 2021

  • Execute on national road shows for partner sponsored workshops • Assist in the implementation of executive roundtables and summits • Venue sourcing for workshops, dinners and hotels • Create landing pages and registration forms on Aventri and Eloqua • Incentive trip program planning and execution • Support annual sales kick off event with 1200 attendees and 5 days of sessions, including a vendor trade show, receptions and gala dinner • Act as a project manager for virtual events and webinars • Engage with key stakeholders such as sales reps, product marketing managers and marketing operations • Adopting new virtual platforms such as GoToWebinar, Cisco Webex & Microsoft Teams Live



TripSpark Technologies

• United States
• Software Development
• 1 - 100 Employee

• Events Manager

  • Feb 2016 - Jul 2019

  • Plan and coordinate booth layouts and event logistics for 25+ trade shows throughout North America annually • Track and measure the success and value of each show • Work with sales team to ensure opportunities are tracked in CRM platform • Quantitative and qualitative monthly reporting of each show • Strategy development for event logistics, including booth layout and capturing leads • Plan and execute an annual 3 day user conference with 100 attendees and 25 staff • Order collateral and giveaways • Liaise with stakeholders • Coordinate registrations and help clients when needed • Strategize promotional offers to increase attendance numbers • Work with marketing team on e-mail campaigns to promote events • Site selection for future conferences, visiting the hotels, negotiating contracts • Liaise with vendors and internal teams (sales and marketing) in preparation for an event



Energy+ Inc.

• Canada
• Utilities
• 1 - 100 Employee

• Energy Efficiency Marketing Coordinator

  • Jan 2012 - Feb 2016

  • Develop and execute marketing strategies and campaigns to increase awareness of conservation programs created by the Independent Electricity System Operator (IESO) • Coordinating the marketing efforts for a pilot program, working with Nest's marketing department to ensure their brand standards are met • Develop blocking charts and plan marketing tactics for upcoming year • Buy Media including Out of Home, Print and Online • Develop e-mail marketing campaigns through Constant Contact • Create and schedule tweets themed around conservation as well as monitor Twitter through HootSuite and interact with customers on energy efficiency related posts • Coordinate various events, breakfast sessions and sponsorship events. • Create and layout sell sheets, posters, banners using Adobe InDesign • Set up and continually monitor and track YouTube Trueview video campaigns through Google Adwords as well as promotional tweets on Twitter



Energy+ Inc.

• Canada
• Utilities
• 1 - 100 Employee

• Summer Student

  • May 2011 - Aug 2011



Electrical Safety Authority

• Canada
• Government Administration
• 200 - 300 Employee

• Summer Student

  • May 2010 - Aug 2010

  Entered small job applications for contractors doing retrofits, power saving blitz ahd HVAC installations. Entered small job applications for contractors doing retrofits, power saving blitz ahd HVAC installations.