Experience

TherapyNotes, LLC

• United States
• Mental Health Care
• 100 - 200 Employee

• Product Manager

  • Mar 2017 - Jul 2017

  Willow Grove, PA Accountable for roadmap, client satisfaction and successful growth of TherapyNotes online practice management SaaS application. • Focused product development efforts using competitive market analysis, product roadmap using Aha! Product Development application • Managed Product Department, including two Business Analysts • Researched and planned product compliance with federal ONC Health IT and state Medicare/Medicaid regulations • Improved product/company brand by developing… Show more Accountable for roadmap, client satisfaction and successful growth of TherapyNotes online practice management SaaS application. • Focused product development efforts using competitive market analysis, product roadmap using Aha! Product Development application • Managed Product Department, including two Business Analysts • Researched and planned product compliance with federal ONC Health IT and state Medicare/Medicaid regulations • Improved product/company brand by developing marketing content; mentored website/UX designer Show less



SofterWare, Inc.

• United States
• Software Development
• 100 - 200 Employee

• Product Manager – WebLink, DonorPages, Click-to-Pay, SmartGive

  • Oct 2011 - Sep 2016

  SofterWare, Inc, Horsham, Pennsylvania Accountable for P&L, client satisfaction and successful growth of WebLink online forms SaaS application. WebLink forms integrate with nonprofit, childcare and camp management CRM client databases for payments, registrations, donations and other transactions. Also DonorPages, an online peer-to-peer fundraising application. • Provided product expertise and support for Sales, Marketing, Support and Implementation departments. • Creation of Design/Consult service and direct client… Show more Accountable for P&L, client satisfaction and successful growth of WebLink online forms SaaS application. WebLink forms integrate with nonprofit, childcare and camp management CRM client databases for payments, registrations, donations and other transactions. Also DonorPages, an online peer-to-peer fundraising application. • Provided product expertise and support for Sales, Marketing, Support and Implementation departments. • Creation of Design/Consult service and direct client interaction. • Conducted competitive market analysis, set product roadmap, development priorities, drove client and prospect cultivation, brand development, SDLC and set overall vision. • Developed marketing/sales materials and tutorial videos with various departments. (www.donorperfect.com/weblink) • Proposed and oversaw creation of form example website used by Marketing, Sales and Support: (coralacres.donorperfect.com) • Presented online webinars and in-person conference sessions. • Wrote trade articles and blog: www.donorperfect.com/nonprofit-technology-blog/2012/06/some-words-to-the-wise-fundraiser www.donorperfect.com/nonprofit-technology-blog/2011/08/friend-to-friend-fundraising-get-emotional www.donorperfect.com/nonprofit-technology-blog/2010/05/kitchimeegwetch-wesley • Evaluated and made recommendations for third-party product acquisitions and partnerships. • Results achieved during stewardship of WebLink online form application: Revenues grew approximately 240% over 3.5 years Adoption Rate (how many CRM/database clients used WebLink) grew from 13% to nearly 27% # of WebLink clients increased from approximately 850 to 2798 NPS (Net Promoter Score) doubled between January 2015-August 2016, from 21 to 43 Support Incident Ratio (percentage of Support calls to # of clients) reduced over 10% in 2016

• DonorPages Product Manager

  • Jul 2009 - Oct 2011

  Horsham, Pennsylvania DonorPages allows nonprofits and other organizations to empower supporters, board members, donors and other constituents with their own online fundraising pages. Managed third-party development team. Grew client base from from 32 to over 280.

• Creative Director

  • Feb 2003 - Jul 2009

  Horsham, PA Designed websites, emails, landing pages, brochures, ads, direct mail and other marketing/sales materials. Crafted persuasive marketing messaging and visuals that lead to substantial conversion increases and sales leads. Designed conference booth signage. Created animated presentations and videos, including storyboard/script, directing staff and client talent. Designed software interface layout and graphics. Proposed and design logos for SofterWare, WebLink and DonorPages.



Focusers, Inc.

• Creative Contractor

  • Aug 1999 - Sep 2002

  Philadelphia, PA Worked as Design/Marketing Contractor for "Dot Com" start up. Developed websites, marketing materials, sales and other general duties.



Merit Industries

• Software Development
• 1 - 100 Employee

• Creative Director

  • Sep 1994 - Aug 1999

  Bensalem, PA Managed staff of five designers/animators. Our department developed all marketing materials and website for Merit, designed external game graphics (decals, marquees, etc) and developed games and game graphics.