Judd Christian Benedicto
Digital Marketing Consultant at Get Hooked 360, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Tagalog Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Display Certification
GoogleAug, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleAug, 2019- Nov, 2024 -
Certified Digital Marketer Acceleration Program
Certified Digital Marketer ProgramApr, 2017- Nov, 2024 -
Facebook Certified Buying Professional Certification
FacebookAug, 2019- Nov, 2024 -
Facebook Certified Planning Professional Certification
FacebookAug, 2019- Nov, 2024
Experience
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Get Hooked 360, Inc.
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Philippines
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Advertising Services
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1 - 100 Employee
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Digital Marketing Consultant
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Apr 2023 - Present
Key Responsibilities:• Spearhead strategic planning for Search Management Campaigns within the pharmaceutical industry.• Orchestrate and oversee executions of multiple social media campaigns while meticulously tracking and analyzing results for key clients.• Took charge of customer relations strategy and management for two advocacy brands.
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Business Unit Head
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Mar 2021 - Mar 2023
Key Responsibilities:• Led social media and digital strategy to achieve brand objectives, optimizing touchpoints and budget allocation for maximum efficiency and effectiveness.• Conducted comprehensive campaign assessments, analyzed reports, and recommended optimizations for each campaign.• Oversaw budget management, revenue optimization, and profitability for the entire business unit.• Developed and implemented operational processes to enhance team productivity.• Managed 10-15 brands while overseeing a team of 9 direct subordinates, ensuring their training and readiness to handle multiple assigned brands.Key Achievements:• Doubled business unit revenue within one fiscal year.• Successfully launched three brands digitally without prior direct-to-consumer marketing experience.• Pioneered the creation of the Public Relations Department, specializing in Influencer Management and Publisher Relations for the entire company. Show less
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Digital Marketing Manager
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Sep 2018 - Feb 2021
Key Responsibilities:• Strategized, developed, and executed digital campaigns in collaboration with internal partners, ensuring seamless and timely campaign execution.• Contributed to business growth by devising digital media strategies for brand project pitches.• Conducted comprehensive post-campaign reporting and analysis for all ads run throughout the year.Key Achievements:• Managed a Leads Generation Campaign for a brand, accumulating over 29k leads with a remarkable 25% conversion rate into purchases. Achieved through online couponing and precision signal-based targeting across various touchpoints.• Successfully organized an offline event to encourage product trial during consumers' commute times by offering free transportation sponsored by the brand. Amplified through digital channels (including Facebook live videos and engagement) and on-site booth opportunities.Career Progression:Senior Digital Business Manager (June 2020 - Feb 2021)Digital Business Manager (September 2018 - May 2020) Show less
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Digital Marketing Specialist
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Apr 2017 - Aug 2018
Key Responsibilities:• Worked as an Individual contributor: In charge of planning and executing digital campaigns for a total of 3 major brands with minimal supervision.• Managed and monitored digital advertising budget across all brands and making sure target KPIs were met.• Strategized on both creative executions and communication plans on digital for brands to maximize platform effectiveness for consumers.• Created digital media reports and analyzed data for all initiatives ran using Facebook Ads Manager and Google Ads Tool. Show less
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Community Engagement Associate
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Aug 2015 - Mar 2017
Key Responsibilities:• Managed inquiries and engagements with customers through Facebook messenger, twitter, and email.• Provided consumer behavior insights of different target market across all platforms through qualitative and quantitative analysis using Facebook tools.• Executing multiple campaigns ensuring smooth launches and implementation on all aspects of the campaign.Achievements:• Able to launch an online to offline consumer journey through cold calls from leads generation to increase purchase on target market.• Able to fulfill enrollees on a culinary school only through digital placements by effectively doing communication strategy and well-targeted ads. Show less
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Leisures Shoe Boutique
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Australia
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Retail
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1 - 100 Employee
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Marketing Specialist
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Apr 2023 - Aug 2023
Responsibilities: - Spearheaded and devised comprehensive marketing strategies for the brand, with a primary focus on enhancing its e-commerce presence. - Collaborated closely with the digital marketing agency to plan and execute impactful marketing campaigns. - Identified and enhanced existing digital touchpoints to align with campaign objectives, encompassing lead management, affiliate marketing, and public relations efforts. - Orchestrated the creation and maintenance of a systematic EDM and Social Media Calendar on a monthly basis. - Played a pivotal role in creative production, encompassing the development of social media assets, website articles, product descriptions, and email newsletters. Achievements: - Pioneered the implementation of streamlined systems and processes within the Marketing department, leading to effective management and tracking of marketing-related tasks such as the marketing calendar, social media schedule, and partner engagement. - Significantly expanded the brand's online commerce shop by optimizing media strategies and refining social media content concepts, resulting in substantial growth. Show less
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Corporate Projects Head
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Jun 2014 - Mar 2015
Under the External Relations department, I headed two corporate projects in Ateneo Management Association which were Fast Forward 2015 and Convergence 2014. Tasks involved delegation, strategic planning and effective implementation of the projects.
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External Relations Manager
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May 2013 - Mar 2015
The Ateneo Management Association (AMA) is the home organization of over 900 BS Management students and is the premiere entrepreneurial organization in the Ateneo de Manila University. Tasks involved being External relations manager are being part of the InterUniversity Management Alliance under the Programs team, being Creative and Project Head of Fast Forward, Programs and Logistics of PanorAMA project and being Sales Sub-head of the annual party of AMA, Madhouse.
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UnionBank of the Philippines
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Philippines
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Banking
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700 & Above Employee
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Junior Relationship Manager Program Intern
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Apr 2014 - May 2014
Mentored by a senior relationship manager on how to be an effective sales person in the future. Includes joining business pitches, client prospecting and follow up calls with mentor. Mentored by a senior relationship manager on how to be an effective sales person in the future. Includes joining business pitches, client prospecting and follow up calls with mentor.
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Education
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2023 - 2025
Macquarie University
Master's degree, Media and Communication -
2012 - 2015
Ateneo de Manila University
Bachelor of Science (BS), Management minor in Financial Management
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