Meredith Cranmer
Co-Founder & MD Because Connected Experiences at Because Connected Experiences- Claim this Profile
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Topline Score
Bio
Fiona Seath
I have worked with Meredith for nearly 15 years across three companies which is a recommendation in itself. As an agency partner she is like an outsourced marketing innovation team, always presenting new ways to engage consumers to deliver competitive edge. Beyond this she is an excellent example of female leadership, always there to support and advise. A definite ally to any marketing professional and an absolute pleasure to work with.
Karen Madden
Meredith is one of the best practitioners in the field of experiential marketing. I have ever had the pleasure of working with. Meredith is a strong leader who has built an amazing team that really get to the heart of the brief and deliver creative and exciting solutions, with a real focus on delivering measurable outcomes. Meredith is willing to have constructively challenging conversations to get the best outcomes for her clients. Further, Meredith invests a lot of time in building and mentoring her team, and also providing thought leadership in the industry. I would highly recommend Meredith to anyone looking for an agency partner who will take the time to really understand their business, deliver market-leading ideas and then deliver on time and on brief every single time.
Fiona Seath
I have worked with Meredith for nearly 15 years across three companies which is a recommendation in itself. As an agency partner she is like an outsourced marketing innovation team, always presenting new ways to engage consumers to deliver competitive edge. Beyond this she is an excellent example of female leadership, always there to support and advise. A definite ally to any marketing professional and an absolute pleasure to work with.
Karen Madden
Meredith is one of the best practitioners in the field of experiential marketing. I have ever had the pleasure of working with. Meredith is a strong leader who has built an amazing team that really get to the heart of the brief and deliver creative and exciting solutions, with a real focus on delivering measurable outcomes. Meredith is willing to have constructively challenging conversations to get the best outcomes for her clients. Further, Meredith invests a lot of time in building and mentoring her team, and also providing thought leadership in the industry. I would highly recommend Meredith to anyone looking for an agency partner who will take the time to really understand their business, deliver market-leading ideas and then deliver on time and on brief every single time.
Fiona Seath
I have worked with Meredith for nearly 15 years across three companies which is a recommendation in itself. As an agency partner she is like an outsourced marketing innovation team, always presenting new ways to engage consumers to deliver competitive edge. Beyond this she is an excellent example of female leadership, always there to support and advise. A definite ally to any marketing professional and an absolute pleasure to work with.
Karen Madden
Meredith is one of the best practitioners in the field of experiential marketing. I have ever had the pleasure of working with. Meredith is a strong leader who has built an amazing team that really get to the heart of the brief and deliver creative and exciting solutions, with a real focus on delivering measurable outcomes. Meredith is willing to have constructively challenging conversations to get the best outcomes for her clients. Further, Meredith invests a lot of time in building and mentoring her team, and also providing thought leadership in the industry. I would highly recommend Meredith to anyone looking for an agency partner who will take the time to really understand their business, deliver market-leading ideas and then deliver on time and on brief every single time.
Fiona Seath
I have worked with Meredith for nearly 15 years across three companies which is a recommendation in itself. As an agency partner she is like an outsourced marketing innovation team, always presenting new ways to engage consumers to deliver competitive edge. Beyond this she is an excellent example of female leadership, always there to support and advise. A definite ally to any marketing professional and an absolute pleasure to work with.
Karen Madden
Meredith is one of the best practitioners in the field of experiential marketing. I have ever had the pleasure of working with. Meredith is a strong leader who has built an amazing team that really get to the heart of the brief and deliver creative and exciting solutions, with a real focus on delivering measurable outcomes. Meredith is willing to have constructively challenging conversations to get the best outcomes for her clients. Further, Meredith invests a lot of time in building and mentoring her team, and also providing thought leadership in the industry. I would highly recommend Meredith to anyone looking for an agency partner who will take the time to really understand their business, deliver market-leading ideas and then deliver on time and on brief every single time.
Experience
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Because Connected Experiences
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Co-Founder & MD Because Connected Experiences
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May 2011 - Present
Because is a brand experience agency with offices around the world. We’re proudly global and even prouder to be an independent, shareholder run agency. For over 30 years our pioneering campaigns have connected people with brands in extraordinary ways, engaging with people emotionally and changing beliefs and actions. By blending the best of experiential, social, digital, and virtual with powerful campaign strategies, we create and deliver connected experiences that seamlessly fuse the real world with the digital one. We believe brand experience has the power to make life more memorable, exciting, and just more fun. We help people and brands make real connections in a digital world.
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Senior Account Director
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2006 - May 2011
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The Trenches
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Australia
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Advertising Services
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1 - 100 Employee
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Mentor
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Jun 2019 - Present
I'm proud to support the next generation of marketeers through the fabulous Trenches initiative. I'm proud to support the next generation of marketeers through the fabulous Trenches initiative.
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Mentor
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Jun 2014 - Jun 2015
I am proud to be a mentor for the Sydney branch of SheSays. I am proud to be a mentor for the Sydney branch of SheSays.
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MediaWorks NZ
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New Zealand
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Broadcast Media Production and Distribution
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700 & Above Employee
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Promotions & Marketing Executive
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Jan 2001 - Dec 2001
I scored my first big job in radio at the MediaWorks with a scholarship position after completion of my degree. Working in the Auckland marketing & promotions team meant locally activating for The Rock, Solid Gold & Radio Pacific. As is the way with radio, I was totally thrown in the deep end working on everything from movie previews, to sausage sizzles in car yards, on air promotions & large scale station events. A highlight of my time was conceiving and executing the first live radio broadcast from Auckland's Skytower for Radio Pacific on behalf of the Skycity and Special Olympics New Zealand. My clients included Cadburys, Sky City, Coca-cola & IMAX.
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Education
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1999 - 2001
New Zealand Broadcasting School
Bachelor of Broadcast Communications, Radio, Marketing
Community
