Experience

Pactimo
• United States
• Sporting Goods
• 1 - 100 Employee
• Regional Sales Representative

  • Feb 2018 - Present

Vail Resorts
• United States
• Hospitality
• 700 & Above Employee
• Sales And Service Associate

  • Jul 2017 - Present


WheelHaus Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal Consultant

  • Jul 2015 - Present

  WheelHaus Brand Group is an exciting new marketing and branding agency we are launching to the bike industry. After 28 years of experience in agency, corporate and bike industry marketing roles I've decided to create a virtual agency comprised of key partners, alliances and contractors to deliver creative solutions at a value to outdoor passion-based sports. My focus is Cycling and snow sports, specifically Nordic Skiing. I am also a volunteer coach and Start Wax ambassador. I would love an opportunity to tell you more and discuss how we might help each other grow our businesses together in the bike segment and beyond. WheelHaus is a new agency which brings experience, creativity and innovation to passion sports industries. We are focused on helping clients: -Build brands -Introduce their brand to a new marketplace -Product development & launch -Develop channel strategies -Build & execute marketing plans Clients include: -BH Bikes -BLIZ Eyewear and Helmets -Dosun Lights -The Disruptive Element -Sweet Tango -Classified Nutrition -Velofix -The Lantern Group WheelHaus...give us a spin! Show less



Olympic Supply Co

• United States
• Wholesale
• 1 - 100 Employee

• Regional Sales Representative

  • Feb 2018 - Jan 2021

  Serving Independent Bicycle Dealers across Minnesota, Western and Northern Wisconsin Serving Independent Bicycle Dealers across Minnesota, Western and Northern Wisconsin



Primer 180

• United States
• Advertising Services

• Account Director

  • Dec 2014 - Jul 2015

  Primer 180 the marketing division of Revo Brand Group, a marketing and brand innovation company that ignites fresh strategic thinking and bold execution to deliver measurable results for client brands and businesses in the Outdoor Industry. I currently lead all aspects of client management for major accounts at Primer 180. In addition to day-to-day leadership and supervision of the account staff, I develop relationships with our clients that build and deepen our agency partnership. Working collaboratively, I lead the planning process that results in innovative initiatives to drive growth of our clients' businesses. Responsibilities: • Lead cross-discipline agency teams in planning & execution • Identify client needs and make strategic recommendations • Provide strategic leadership for marketing and branding solutions • Manage client budgets and billings • Proactively seek out additional assignments from current clients • Provide regular reports and updates on the state of the account • Partner with creative, digital and senior management to ensure that the account is running with excellence Client Projects: • Loyalty Membership Program Design, Pilot, Case Analysis • Brand Development & Go To Market Planning • Video Platform Development, Identity, Planning • Market Research, Competitive Analysis, Brand Positioning • Social Media Development & Planning Show less



Park Tool Company

• Director of Marketing

  • Nov 2013 - Dec 2014

  Global marketing responsibility at Park Tool Company, the world's largest bicycle tool manufacturer. Key responsibilities include: -PR and Communications -Digital Strategy and Execution -Social Media Strategy and Execution -Contests, Gamification -Website Strategy and Implementation -eMail Marketing Strategy and Execution -Print Advertising Strategy and Execution -Team and Event Sponsorship and Activation -Trade Show Strategy and Execution -Global Brand Curation -Industry Advocacy and Sponsorship -B2B and B2C Global Communications -Print Collateral and Direct Mail Show less



Plan C Active Marketing

• Principal, Plan C Active Marketing

  • May 2010 - Nov 2013

  Services have included business/competitive analysis, business development strategy, product launches, event marketing, PR, communications, social media and digital marketing; sponsorship activation strategies, brand marketing, corporate teambuilding; and qualitative market research including meta-analysis, focus groups, Advisory Council design and facilitation. Live Gamification strategies. Industry work includes Health Care, Health and Wellness, Bicycling Industry, Sports and Sports Marketing, Organizational Development and Performance Improvement. Client Partners Include: -LeMond Cycling -OptumHealth -Borah Teamwear -MN Twins -Hoigaard's - SSV -Authentic Creative Group -The Lantern Group -MN Youth Ski League -Barbieri Bike Accessories -Sweet Tango Show less



OptumHealth

• United States
• Medical Practices

• Sr. Director of Marketing

  • Dec 2010 - Jun 2011

  OPTUMHEALTH (United Health Group) A provider of corporate health and wellness tools and solutions that help corporate employees navigate the health care system and achieve wellness goals. Sr. Director of Marketing (6-month contract role) Contract position. Led the development and execution of marketing and business development strategies for a performance coaching business. Developed strategies for sponsorship activation with Optum Professional Cycling Team. Managed employee engagement for performance pilot programs and events. •Developed full integrated marketing/BD strategy and tactical execution plan for B2B and B2C business •Completed full business and competitive analysis and recommendations for offering -Wellness coaching product marketing and strategic business development •Designed and scoped digital and social media marketing strategies •Led integrated event marketing, sponsorship and trade-show strategy and activation tactics •Managed outsourcing of solutions to best-in-class suppliers •Led integrated thought leadership, communication, PR strategies Show less



Korn/Ferry International NYSE: KFY

• Global Director of Marketing

  • 2007 - 2010

  Organizational Development Consulting and Staffing Global Director of Marketing - Leadership and Talent Consulting: A global provider of leadership development and talent consulting services growing through business acquisition and services integration. Developed and drove successful brand and marketing strategies for consulting division and related product business. Led team in brand integration of four subsidiaries post-acquisition, exceeding performance goals. •Led marketing strategy during challenging environment and rapid change, positioning for growth •Developed new integrated go-to-market framework and language for consulting division •Designed and launched transformational Digital, eMail and Social Media marketing platforms •Served as interim V.P. Marketing repositioning consulting business for current success •Led integrated event, trade-show, meeting, web casting, and product launch marketing strategies •Managed outsourcing of solutions to best-in-class suppliers resulting in nearly 30% cost reduction •Drove content, creative and production of communications and POD collateral system and sales tools •Led integrated thought leadership and PR strategies via white papers, case studies and periodicals Show less



Euromedia Group

• Ukraine
• Telecommunications
• 1 - 100 Employee

• President and Founder

  • 2004 - 2007

  Founder and President - Import, Marketing and Distribution Agency for Bicycling Products: An import, marketing and distribution agency in the cycling industry. Wrote business plan and founded Euromedia Group business by growing sales and distribution network in North America within cycling industry. Grew brand awareness and media presence for core lines in North America. •Negotiated exclusive supplier relationships in Europe with multi-year contracts •Aggressively grew sales over 400% in only 3 years in competitive market sector •Started national cycling team as grassroots marketing platform to establish brand awareness •Supported lines of business with integrated event promotion and marketing strategies •Specific expertise in exhibiting at more than 15 key industry trade shows, domestically and internationally including Interbike, Eurobike and Fiera Milano •Developed company and brand web sites leveraging SEO optimization and digital strategies •Launched grassroots and guerilla marketing programs to create instant brand recognition Show less



BI WORLDWIDE

• United States
• Business Consulting and Services
• 700 & Above Employee

• Managing Director

  • Jan 1997 - Feb 2004

  Managing Director, Performance Strategy Group: A global provider of marketing, advertising, and performance incentive services.Led discovery, design and execution of creative client solutions that produced behavior driven business results in B2B and consumer environments. Retained P&L responsibility, marketing and business development of consulting practice whilst contributing significantly to pull through revenue strategies resulting in significant ancillary revenue.•Aggressively grew consulting revenues by nearly 10-fold in a 4 year period while sustaining margins• Achieved BI’s President’s Club award 5 of 7 years eligible while exceeding sales and margin goals• Participated in leadership process initiatives which drove achievement of Malcolm Baldrige Quality Award•Led cross-functional teams to strategically grow BI’s business and produce measurable client results•Successfully drove proposal and pricing development for client opportunities•Extensive experience in design and facilitation of strategic meetings, events and teambuilding initiatives•Development of new client solutions and expansion of intellectual capital•Extensive experience in qualitative focus group initiatives: Consumer, Employee and Distribution Channels•Drove design and execution of major Pharma product launches for captive sales force -Contests, Gamification•Additional experience in direct mail marketing, lead management initiatives and automotive industry Show less

• Account Manager

  • 1996 - 1997

  Account Manager - Performance Strategy Group•Proposal support and pricing development for client opportunities•Design and facilitation of strategic meetings, events and teambuilding initiatives•Sr. Consultant project support, budgets, accounting, administration•Qualitative focus group initiatives: Consumer, Employee and Distribution Channels•Marketing and collateral support for Consulting practices

• Client Services Manager

  • 1994 - 1996

  •Automotive Client Services•Managed Consumer and Sales Channel Programs for Cadillac in Automotive Industry•Design and implementation of Cadillac Standards for Excellence comprehensive dealer measurement program•Drove execution of Auto Show lead management programs for Cadillac Dealers•Direct mail marketing, lead management initiatives and automotive industry



Gage

• Maldives
• Security and Investigations
• 1 - 100 Employee

• Account Coordinator

  • 1992 - 1994

  A full-service promotional marketing agency providing digital marketing, online promotions, and channel marketing. Account Coordinator – Sweepstakes, Contests and Gamification Group A full-service promotional marketing agency providing digital marketing, online promotions, and channel marketing. Account Coordinator – Sweepstakes, Contests and Gamification Group