Founder | Lead Consultant

• Feb 2023 - Present

Under the guidance of Jeremy Dodge, The Horse thrives on a vast network of skilled freelancers and hand-picked agency partners. By closely collaborating with our clients, Jeremy examines their present business landscape, plotting the course for the execution of strategic plans. We are in the business of helping your brand find the right support, at precisely the right time. - LTV/CAC Analysis: Work with The Horse to take a deep dive on your eCom data to determine the profitability of your eCommerce business. - Sales Forecasting: Turn your eCom data into a long term forecasting model based on customer retention. - Lower Your Acquisition Cost: Work with The Horse to identify the best methods to acquire new customers, whether that be digital or traditional strategies. - Conversion Rate Optimization: Identify the roadblocks on your website that are preventing consumers from converting, and unlock sales on traffic you have already paid for. - Retail Media Strategy: Utilize our services to identify opportunities with nascent retail media platforms that present first-mover advantages to brands. Client History: SharkNinja, "I and love and you" Pet, IQBar, iDrinq, Spread The Love, Red Fox Analytics Show less

Strategic Advisor & Consultant

• Jun 2023 - Present

Advisory Board Member

• Jan 2023 - Present

VP of Digital Commerce

• Nov 2021 - Feb 2023

BRAND CONVERSION OPTIMIZATION: Ushered in changes to digital and physical brand presence to deliver a consistent value proposition LTV/CAC ANALYSIS: Brought a new understanding of the profitability of CAC through LTV analysis STRATEGIC DIGITAL PRESENCE: Identified the most important digital shelves where the brand needed to hold a presence. COMMERCE CHANNEL EXPANSION: Worked through strategic extensions into new marketplaces to maximize visibility BRAND CONVERSION OPTIMIZATION: Ushered in changes to digital and physical brand presence to deliver a consistent value proposition LTV/CAC ANALYSIS: Brought a new understanding of the profitability of CAC through LTV analysis STRATEGIC DIGITAL PRESENCE: Identified the most important digital shelves where the brand needed to hold a presence. COMMERCE CHANNEL EXPANSION: Worked through strategic extensions into new marketplaces to maximize visibility

Head of eCommerce & Digital Marketing

• Mar 2020 - Nov 2021

DIGITAL BRAND BUILDING: Reinvented the digital marketing playbook in a rapidly crowding digital media auction-based landscape ECOMMERCE: Recognized requisite service levels in digital commerce and driving operational excellence AMAZON: Amid a rapidly changing shopping landscape, I utilized Amazon to build demand across all channels ONLINE GROCERY: While a pandemic pushed shoppers online, No Cow remained just as visible with a first-mover advantage embracing the online grocery channel. Show less

Director of eCommerce & Digital Marketing

• Nov 2019 - Mar 2020

Senior Manager, Digital Marketing & eCommerce

• Mar 2019 - Nov 2019

DIGITAL MEDIA - Oversees all paid digital marketing activities for the brand.WEBSITE DEVELOPMENT: Managed the design and development of a direct-to-consumer ecommerce solution on the brands website.SEO: Coordinates a content marketing strategy to grow organic traffic and enhances existing content to improve search ranking. CRM STRATEGY: Manages all consumer-facing communications, creating a personalized experience for consumers.ECOMMERCE MARKETING: Maintains product content and reviews across 7 e-commerce retailers.ART DIRECTION - Directs a design agency to build online creative for banners, videos, social content, and product images.SOCIAL MEDIA: Guides a paid and organic social media communication strategy that drives awareness while engaging existing followers. Show less

Digital Marketing Manager

• May 2017 - Feb 2019

DIGITAL MEDIA - Oversees all paid digital marketing activities for the brand.WEBSITE DEVELOPMENT: Managed the design and development of a direct-to-consumer ecommerce solution on the brands website.SEO: Coordinates a content marketing strategy to grow organic traffic and enhances existing content to improve search ranking. CRM STRATEGY: Manages all consumer-facing communications, creating a personalized experience for consumers.ECOMMERCE MARKETING: Maintains product content and reviews across 7 e-commerce retailers.ART DIRECTION - Directs a design agency to build online creative for banners, videos, social content, and product images.SOCIAL MEDIA: Guides a paid and organic social media communication strategy that drives awareness while engaging existing followers. Show less

Digital Marketing Manager

• Jun 2016 - May 2017

DIGITAL MEDIA - Worked with an agency to create a search ad strategy that drove MoM sales growth. WEBSITE DEVELOPMENT: Re-designed the website and managed the re-development through free-lancer developers. SEO: Coordinated a content marketing strategy targeting lighting professionals to create leads. CRM STRATEGY: Designed drip campaigns that engaged new consumers and re-engaged lapsed consumers. EMAIL MARKETING: Designed and delivered weekly email newsletters while growing the subscriber base. PRODUCT INFORMATION MANAGEMENT - Kept a database of over 6000 products and syndicated to marketplace ecommerce partners. SOCIAL MEDIA: Managed an organic and paid social media strategy to increase the visibility of website content. Show less

Marketing Manager

• Jul 2014 - Jun 2016

Digital Marketing Manager

• Jan 2014 - Jul 2014

- SEO: Oversees maintenance and development of Mountainsmith.com for optimal placement on SERPs.- E-mail Marketing: Coordinates weekly e-mail marketing(MailChimp).- Social: Maintains a consistent brand voice via Facebook, Twitter, Google+, YouTube, Instagram, and Pinterest.- Content Marketing: Create and facilitate 100% of content for the Mountainsmith blog.- Sales: Coordinates group and private label sales.- PR: Assists PR agency with product seeding- Event Management: Plans in-booth promotions for bi-annual Outdoor Retailer Show. - Graphic Design: Coordinate in-print advertising with major publications and design ads when necessary Show less

Sales & Marketing Coordinator

• Jul 2012 - Dec 2013

- SEO: Oversees maintenance and development of Mountainsmith.com for optimal placement on SERPs. - E-mail Marketing: Coordinates weekly e-mail marketing(MailChimp). - Social: Maintains a consistent brand voice via Facebook, Twitter, Google+, YouTube, Instagram, and Pinterest. - Content Marketing: Create and facilitate 100% of content for the Mountainsmith blog. - Sales: Coordinates group and private label sales. - PR: Assists PR agency with product seeding - Event Management: Plans in-booth promotions for bi-annual Outdoor Retailer Show. - Graphic Design: Coordinate in-print advertising with major publications and design ads when necessary Show less

Marketing Manager

• May 2012 - Jul 2012

Create and promote the first-ever Outerlocal Summer Games - Secure and coordinate sponsors - Manage social media communication with attendants and athletes - Plan out event logistics - Plan and keep a budget - Event day management Create and promote the first-ever Outerlocal Summer Games - Secure and coordinate sponsors - Manage social media communication with attendants and athletes - Plan out event logistics - Plan and keep a budget - Event day management

Manager, Buyer

• Nov 2008 - May 2012

Oversees all snowboard operations for the Jack Dennis Sports Corporation - Inventory planning - Product buying - Merchandising - Employee management - Coordinate the build of LowriderBoardshop.com and PepiStieglers.com Oversees all snowboard operations for the Jack Dennis Sports Corporation - Inventory planning - Product buying - Merchandising - Employee management - Coordinate the build of LowriderBoardshop.com and PepiStieglers.com

Store Manager

• May 2011 - Oct 2011

For the first year ever, transformed Pepi Stiegler Sports(ski retail) into a summer bike rental shop. - Shop management - Product buying and inventory management - Merchandising For the first year ever, transformed Pepi Stiegler Sports(ski retail) into a summer bike rental shop. - Shop management - Product buying and inventory management - Merchandising

Store Manager

• May 2010 - Oct 2010

Manager of the summer operation at Pepi Stiegler Sports - Store Manager - Product Buying and inventory management - Merchandising Manager of the summer operation at Pepi Stiegler Sports - Store Manager - Product Buying and inventory management - Merchandising

Program Director

• May 2008 - Aug 2008

- Provision all trips out of camp - Direction of all activities in camp - Provision all trips out of camp - Direction of all activities in camp

Division Head - Cadets

• Jun 2007 - Aug 2007

Direct the Cadet(youngest) Division - Supervise 8 leaders who care for the division of 57 campers - Run a cabin of 9 campers, with one leader in training Direct the Cadet(youngest) Division - Supervise 8 leaders who care for the division of 57 campers - Run a cabin of 9 campers, with one leader in training