Brian Lannon

Client Insights - Manager at SPINS
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Market Research
    • 300 - 400 Employee
    • Client Insights - Manager
      • Aug 2023 - Present

    • Client Insights - Senior Analyst
      • Nov 2021 - Aug 2023

    • United States
    • Information Services
    • 700 & Above Employee
    • Business Intelligence - Associate Client Manager
      • Sep 2021 - Oct 2021

    • Client Delivery - Analyst
      • Sep 2020 - Sep 2021

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Category Management Intern
      • Jun 2019 - Aug 2019

      - Collaborated with the NPD SupplyTrack® industry data team to build a user-friendly visual reporting system for Category Management to easily define targeted trends in market share changes within their categories over various time frames. - Built a digital promotional sales plan for 500+ customers that targeted sales voids in a specific category with a goal of increasing private label brand penetration and case sales that can be replicated for other products. - Improved a weekly ranking… Show more - Collaborated with the NPD SupplyTrack® industry data team to build a user-friendly visual reporting system for Category Management to easily define targeted trends in market share changes within their categories over various time frames. - Built a digital promotional sales plan for 500+ customers that targeted sales voids in a specific category with a goal of increasing private label brand penetration and case sales that can be replicated for other products. - Improved a weekly ranking report based on 1M+ entries of sales data for a high-profile commodity category that impacts an average of 7.5M pounds of procurement decisions weekly. - Learned about strategic vendor management, product assortment, and the complex pricing structure in Category Management. Show less - Collaborated with the NPD SupplyTrack® industry data team to build a user-friendly visual reporting system for Category Management to easily define targeted trends in market share changes within their categories over various time frames. - Built a digital promotional sales plan for 500+ customers that targeted sales voids in a specific category with a goal of increasing private label brand penetration and case sales that can be replicated for other products. - Improved a weekly ranking… Show more - Collaborated with the NPD SupplyTrack® industry data team to build a user-friendly visual reporting system for Category Management to easily define targeted trends in market share changes within their categories over various time frames. - Built a digital promotional sales plan for 500+ customers that targeted sales voids in a specific category with a goal of increasing private label brand penetration and case sales that can be replicated for other products. - Improved a weekly ranking report based on 1M+ entries of sales data for a high-profile commodity category that impacts an average of 7.5M pounds of procurement decisions weekly. - Learned about strategic vendor management, product assortment, and the complex pricing structure in Category Management. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Employee Experience Intern
      • May 2018 - Aug 2018

      - Contributed to designing a new brand strategy regarding community investment for entire company. - Analyzed 1,000+ entries of reward point transaction data by creating charts and pulling out trends related to program use. - Led feedback and discussion meetings with managers and employees. Utilized those results, survey data analytics, and external research to suggest new tactics for retaining employees and improving their experience with managers, colleagues, etc. - Organized and led… Show more - Contributed to designing a new brand strategy regarding community investment for entire company. - Analyzed 1,000+ entries of reward point transaction data by creating charts and pulling out trends related to program use. - Led feedback and discussion meetings with managers and employees. Utilized those results, survey data analytics, and external research to suggest new tactics for retaining employees and improving their experience with managers, colleagues, etc. - Organized and led a Habitat for Humanity volunteer event for over 50 interns and full-time employees. Show less - Contributed to designing a new brand strategy regarding community investment for entire company. - Analyzed 1,000+ entries of reward point transaction data by creating charts and pulling out trends related to program use. - Led feedback and discussion meetings with managers and employees. Utilized those results, survey data analytics, and external research to suggest new tactics for retaining employees and improving their experience with managers, colleagues, etc. - Organized and led… Show more - Contributed to designing a new brand strategy regarding community investment for entire company. - Analyzed 1,000+ entries of reward point transaction data by creating charts and pulling out trends related to program use. - Led feedback and discussion meetings with managers and employees. Utilized those results, survey data analytics, and external research to suggest new tactics for retaining employees and improving their experience with managers, colleagues, etc. - Organized and led a Habitat for Humanity volunteer event for over 50 interns and full-time employees. Show less

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Growth Marketing Intern
      • Aug 2017 - May 2018

      - Brainstormed marketing plans to kick-start and expand a new company/delivery app on campus by working with a team of 10 people daily during our eight-week launch program. - Executed marketing campaigns and promotions with local business partners. - Promoted the app around campus by informing students of the two-sided nature of the delivery service, resulting in ten percent weekly growth of app usage. - Presented the logistics of JoyRun to organizations on campus to recruit drivers… Show more - Brainstormed marketing plans to kick-start and expand a new company/delivery app on campus by working with a team of 10 people daily during our eight-week launch program. - Executed marketing campaigns and promotions with local business partners. - Promoted the app around campus by informing students of the two-sided nature of the delivery service, resulting in ten percent weekly growth of app usage. - Presented the logistics of JoyRun to organizations on campus to recruit drivers for the service and acquire future consumers. Show less - Brainstormed marketing plans to kick-start and expand a new company/delivery app on campus by working with a team of 10 people daily during our eight-week launch program. - Executed marketing campaigns and promotions with local business partners. - Promoted the app around campus by informing students of the two-sided nature of the delivery service, resulting in ten percent weekly growth of app usage. - Presented the logistics of JoyRun to organizations on campus to recruit drivers… Show more - Brainstormed marketing plans to kick-start and expand a new company/delivery app on campus by working with a team of 10 people daily during our eight-week launch program. - Executed marketing campaigns and promotions with local business partners. - Promoted the app around campus by informing students of the two-sided nature of the delivery service, resulting in ten percent weekly growth of app usage. - Presented the logistics of JoyRun to organizations on campus to recruit drivers for the service and acquire future consumers. Show less

Education

  • Indiana University Bloomington
    Bachelor of Science - Business, Marketing & Business Analytics Majors, Psychology Minor
    2016 - 2020
  • Indiana University - Kelley School of Business

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