Experience

Sensora Health

• Hospitals and Health Care
• 1 - 100 Employee

• Co-Founder, Product and Growth Lead

  • Oct 2020 - 3 years 3 months

  Sensora is an end-to-end remote monitoring system using sensor-based technology to help care teams more effectively deliver immediate and proactive care in elderly living environments. I lead product and marketing across both Canada and the UK. Designed as a passion project for our own grandparents, Sensora empowers caregivers with digital alerts and analysis so they can be in more places at once and deliver the best care possible when it matters most — without the use of wearable… Show more Sensora is an end-to-end remote monitoring system using sensor-based technology to help care teams more effectively deliver immediate and proactive care in elderly living environments. I lead product and marketing across both Canada and the UK. Designed as a passion project for our own grandparents, Sensora empowers caregivers with digital alerts and analysis so they can be in more places at once and deliver the best care possible when it matters most — without the use of wearable or cameras. Welcome to the new frontier of remote care. www.sensorahealth.com Show less



JC Co.

• Advertising Services

• Consultant

  • Apr 2020 - 3 years 9 months

  Spun out my own consulting services during the pandemic, I have the privilege of working with a portfolio of exciting companies across different industries on defining new growth strategies, user acquisition, and product marketing.



RBCx

• Canada
• Financial Services
• 300 - 400 Employee

• Growth Lead

  • 2019 - 2020

  • Assisted in creating marketing strategy using existing audience insights - outlined all targeted marketing channels, developed revenue projections and initial marketing collateral • Led paid media spend, collaborated with a digital agency and eventually in-house, dropped CTA by 75% in initial ad variations • Developed website re-design to speak to new market segments and align more effectively with business objectives. Developed wireframes, conducted client interviews, spoke… Show more • Assisted in creating marketing strategy using existing audience insights - outlined all targeted marketing channels, developed revenue projections and initial marketing collateral • Led paid media spend, collaborated with a digital agency and eventually in-house, dropped CTA by 75% in initial ad variations • Developed website re-design to speak to new market segments and align more effectively with business objectives. Developed wireframes, conducted client interviews, spoke with internal sales and client success teams • Developed a deep tagging structure using GTM to decipher web traffic to each segment of the page in order to use data to drive future website development and ad variations • Stood up marketing dashboards to better visualize and track paid ad spend performance, presented monthly performance to senior leadership • Sourced targeted publications, active blogs, and native digital ad platforms to attached nation-wide marketing expansion • Collaborated with sales to design account-based marketing strategy centred around top high-value accounts set for custom targeting Show less



Adracare - a WELL Health Company (TSX:WELL)

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Growth Lead

  • Mar 2018 - Nov 2019

  • Helped grow to over 175 medical practices, but more importantly, being able to help provide better quality care to over 3 million patients across 4 countries. • Strategized, developed, and executed an omnichannel marketing strategy aimed to achieve revenue, lead generation, and brand awareness. This involved targeted outreach, email nurture campaigns, paid search, chatbots, content creation etc. • Graduated from Playbook Accelerator Program within the Digital Media Zone at… Show more • Helped grow to over 175 medical practices, but more importantly, being able to help provide better quality care to over 3 million patients across 4 countries. • Strategized, developed, and executed an omnichannel marketing strategy aimed to achieve revenue, lead generation, and brand awareness. This involved targeted outreach, email nurture campaigns, paid search, chatbots, content creation etc. • Graduated from Playbook Accelerator Program within the Digital Media Zone at Ryerson University; Acted on behalf of the company through meetings with leaders in Marketing, Sales Enablement, Entrepreneurship, and Thought Leadership; Successfully helped grow and develop customer acquisition framework through the duration of the program and have kept close ties since.

• Digital Marketing Specialist

  • Sep 2016 - Mar 2018

  • Led paid and organic initiatives; launched email and direct mail campaigns - tracking bounce rate, CTR, and ROI. End result was 2,000 new qualified leads in a 4 month period • Initialized Inbound Initiatives; Deployed ads on Adwords (Display, Search), Facebook, Linkedin, Digital Health Media (3rd party ad exchange); A/B Tested Landing Pages; Drove Traffic 400% within 6 month period with an ROI of 48% in 2017 • Developed sponsored blog posts based on Medical Specialty, Role of… Show more • Led paid and organic initiatives; launched email and direct mail campaigns - tracking bounce rate, CTR, and ROI. End result was 2,000 new qualified leads in a 4 month period • Initialized Inbound Initiatives; Deployed ads on Adwords (Display, Search), Facebook, Linkedin, Digital Health Media (3rd party ad exchange); A/B Tested Landing Pages; Drove Traffic 400% within 6 month period with an ROI of 48% in 2017 • Developed sponsored blog posts based on Medical Specialty, Role of Audience, Stage of Buying Cycle • Created digital assets for the purposes of brochures, trade shows, and medical conferences



PwC

• Professional Services
• 700 & Above Employee

• Marketing Intern

  • Jan 2016 - Jun 2016

  Toronto, Canada Area • Analyzed team performance data from different internal work teams based on core KPIs and presented my finding in bi-weekly meetings to middle managers. • Analyzed complex spreadsheets and created pivot tables to outline reporting to senior staff • Used the internal networking system to create and publish newsletters and technical updates to staff regarding best practices and software updates



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing Intern

  • Sep 2014 - Dec 2014

  Marseille, France • Lead the design and execution of an international experimental marketing campaign geared towards introducing Uber services to new markets • Worked with a team videographers on a product launch campaign and promote it via social media reaching over 25,000 impressions.