Performance Marketing Manager

• Aug 2022 - Present

Performance Marketing Specialist, Growth

• Jun 2021 - Jul 2022

• Managed Shopify Paid Search activities in APAC & EMEA • Increased CVR by designing and conducting A/B tests including landing page, ad copy, and keyword testing • Achieved campaign & ad group naming convention parity across regions by consolidating 15 accounts to 6 accounts with account restructure • Increased conversions through improving localization efforts in international markets with country analysis & insights, conducting competitor research, expanding & translating keywords, and localizing ad copy • Assisted Data Science in creating Mode dashboards for performance tracking by identifying tech debt & data inefficiencies • Garnered leads by devising & testing new strategies such as DKI, RLSA campaigns, DSA page feeds, broad match campaigns • Grew reach and brought leads by researching & launching 96K unique keywords worldwide in 14 languages • Worked with UI/UX designers, engineers, and other marketers with CRO projects and new product GTM • Received Shopify Growth Award 2022 Show less

Digital Specialist (SEM, Display, YouTube, Mobile)

• Jul 2020 - Jun 2021

Google (Search, Display, Video, App, Shopping), Bing, & eCommerce (Amazon) campaigns, representing Holt Renfrew, Corby Spirits, SpinMaster, and Jamieson Vitamins. • Translated performance data into actionable insights, optimized campaign performance through data-driven decisions, and devised creative SEM strategy/ad copy, lowering CPC and increased CTR • Aligned with clients’ business objectives through regular communications, presentations, & QBRs • Educated clients on SEM fundamentals to facilitate understanding of the channel & highlight the benefits of Paid Search • Established quarterly testing framework to recommend new Beta testing opportunities to capture new audience • Conducted landing page analysis through A/B testing and presented UX research, recommending improvements for user experience to lower bounce rate and increase pages/session • Researched and presented competitor analysis using SEMrush, Google Trends, Google Ads, and Google Analytics data • Trained peers in Search implementation, analysis, Q/A, platforms proficiency, and Excel operations to improve team efficiency Show less

Paid Search Coordinator (SEM, Display, & Mobile)

• Jul 2019 - Jul 2020

Paid Search (Google/Bing) & App(Google UAC/Apple) campaign planning, execution, optimization, analysis, & reporting for Kraft Heinz, Starbucks, Novartis, Abbott, Panera, Xiidra, Beam Suntory, Jack Daniels, Bombardier, UQAM • Automated reporting cadence through dashboard creation on Data Studio & Excel • Analyzed data & developed actionable insights for client presentations & account optimizations • Increased account CTR through extensive data-driven keyword expansion and optimization • Executed conversion tracking via Google Analytics to facilitate better measurements of account success • Increased app downloads through successful creation & management of Apple ads and Google UA campaigns • Conducted and presented UX research to identify website inefficiencies in comparison to competitors Show less

Paid Search Coordinator

• Jan 2019 - Jul 2019

Relationship Management • Managed La-Z-Boy paid search accounts across US and Canada • Coordinated with media partners to establish latest industry best practices • Collaborated with internal stakeholders to deliver a holistic media strategy Data Analysis • Analyzed data and developed insights to prepare presentations for quarterly business reviews • Leveraged cross-tier strategy to minimize keyword overlaps and limit CPC inflation Optimization/Execution • Responsible for weekly ad copy rotations including creation and implementation • Executed search tactics such as proximity targeting, remarketing and day-parting • Streamlined workflow by drafting reporting templates and enhancing the billing process Show less

Marketing Intern

• Jan 2018 - Apr 2018

• Forecasted the optimal inventory volume by conducting breakeven analysis • Negotiated with overseas manufacturers to enhance communication & operations • Managed Tin Parade's Pinterest & Instagram accounts • Increased engagement on social media accounts through content creation & audience engagements • Forecasted the optimal inventory volume by conducting breakeven analysis • Negotiated with overseas manufacturers to enhance communication & operations • Managed Tin Parade's Pinterest & Instagram accounts • Increased engagement on social media accounts through content creation & audience engagements

Marketing & Events Operations Intern

• Jun 2017 - Aug 2017

• Researched current issues and influential figures to provide different perspectives on controversial topics • Facilitated efficient event operations through planning and strategizing event timeline • Supported marketing efforts including offsite television recording of the organization's upcoming TV series • Promoted consistent communications with members through email marketing (MailChimp) • Researched current issues and influential figures to provide different perspectives on controversial topics • Facilitated efficient event operations through planning and strategizing event timeline • Supported marketing efforts including offsite television recording of the organization's upcoming TV series • Promoted consistent communications with members through email marketing (MailChimp)

Financial Accounting Intern

• Jun 2016 - Aug 2016

• Reported on company financial statistics through competitor and market trend analysis • Served as liaison between the offices in Korea, China, and Singapore by translating communication materials • Translated and organized educational materials to facilitate understanding of semiconductor chips within the company • Utilized internal data and calculated KPIs for performance review • Reported on company financial statistics through competitor and market trend analysis • Served as liaison between the offices in Korea, China, and Singapore by translating communication materials • Translated and organized educational materials to facilitate understanding of semiconductor chips within the company • Utilized internal data and calculated KPIs for performance review

Summer Consulting Associate

• Jun 2015 - Aug 2015

• Transcription & Translation of different documents • Conducted competitor analysis through data and market research • Identified strengths and weaknesses through SWOT analysis to come up with solutions and recommendations for clients • Conducted case studies to strengthen the team's understanding of technical terms and mechanism of the products and industry while highlighting the success factors of similar companies • Taking and organizing notes during meetings with clients and field experts to become SME of the specific fields Show less

Sales Intern

• Jul 2013 - Aug 2013

• Processing, sorting and translating documents • Office assistance • Organizing data in spreadsheets with Excel • Processing, sorting and translating documents • Office assistance • Organizing data in spreadsheets with Excel