Experience

Desenio Group

• Sweden
• Retail
• 1 - 100 Employee

• PR Manager

  • Jan 2022 - Present

  -Oversee PR for Desenio Group - an umbrella company comprising of brands Desenio and Poster Store-Manage PR activities globally across 32 markets-Coordinate work with PR agencies, in-house PR team, and Marketing Assistant-Manage the global PR budget -Oversee PR for Desenio Group - an umbrella company comprising of brands Desenio and Poster Store-Manage PR activities globally across 32 markets-Coordinate work with PR agencies, in-house PR team, and Marketing Assistant-Manage the global PR budget



Desenio AB

• Sweden
• Retail
• 1 - 100 Employee

• Copywriter

  • Jan 2021 - Jan 2022

  -The sole copywriter for brands Desenio and Poster Store-Wrote all copy in english for translation and localisation across 24 markets-Coordinated with wider team to produce social media content, press releases, web content, SEO texts, and editorial content -The sole copywriter for brands Desenio and Poster Store-Wrote all copy in english for translation and localisation across 24 markets-Coordinated with wider team to produce social media content, press releases, web content, SEO texts, and editorial content



Self-Employed

• Freelance Copywriter

  • Aug 2017 - Dec 2020

  As a freelancer, I worked primarily with an international beauty corporation in the global brand department.• Helped to create social media and brand messaging for global make-up line launches• Wrote Beauty Edits for publication on the website• Collaborated on tone of voice and brand strategy As a freelancer, I worked primarily with an international beauty corporation in the global brand department.• Helped to create social media and brand messaging for global make-up line launches• Wrote Beauty Edits for publication on the website• Collaborated on tone of voice and brand strategy



NoA Ignite Norway

• Norway
• Technology, Information and Internet
• 100 - 200 Employee

• Content Strategist

  • Sep 2014 - Aug 2017

  • Managed global digital content and editing for the digital agency• Was responsible for in-house brand, tone of voice, and content marketing• Worked with global brands as a content strategy and copywriting consultant• Work included content marketing, thought leadership articles, online campaigns, SEOstrategies, brand guidelines, and full web project copy-deck solutions• Traveled regularly to work with clients in Chicago, Oslo, and Kraków • Managed global digital content and editing for the digital agency• Was responsible for in-house brand, tone of voice, and content marketing• Worked with global brands as a content strategy and copywriting consultant• Work included content marketing, thought leadership articles, online campaigns, SEOstrategies, brand guidelines, and full web project copy-deck solutions• Traveled regularly to work with clients in Chicago, Oslo, and Kraków



Diversity Jobs

• Content Creator and Editor

  • May 2013 - Sep 2014

  • Created a profitable membership-based content platform• Project-managed the development of the site and managed all outreach campaigns• Wrote, edited, and maintained all content, and grew the offering for sponsored content• Managed all digital marketing campaigns including social, newsletters, SEO, and PPC • Created a profitable membership-based content platform• Project-managed the development of the site and managed all outreach campaigns• Wrote, edited, and maintained all content, and grew the offering for sponsored content• Managed all digital marketing campaigns including social, newsletters, SEO, and PPC



Junique

• Social Media Lead

  • Jun 2012 - May 2013

  • To encourage traffic to the e-commerce start-up, I managed all social media marketing• Launched a Facebook campaign which resulted in over 20,000 followers in 3 months• Created social and brand strategies which shaped the vision of the start-up • To encourage traffic to the e-commerce start-up, I managed all social media marketing• Launched a Facebook campaign which resulted in over 20,000 followers in 3 months• Created social and brand strategies which shaped the vision of the start-up