Rose Deeb
Senior Content Designer at Propel, Inc- Claim this Profile
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Bio
Experience
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Propel, Inc
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United States
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Software Development
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1 - 100 Employee
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Senior Content Designer
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May 2021 - Present
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The College Board
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United States
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Education Administration Programs
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700 & Above Employee
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Content Engineering Lead
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Mar 2020 - May 2021
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Grubhub
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Technology, Information and Internet
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700 & Above Employee
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Senior Content Strategist
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Nov 2018 - Mar 2020
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Huge
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United States
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Design Services
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400 - 500 Employee
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Senior Content Strategist
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Oct 2018 - Nov 2018
• Collaborate with UX, Analytics, and SEO to glean insights, devise holistic strategies, and create informed designs• Complete deliverables based on client and project needs (deliverables include content audits, content models, migration strategies and guidelines, metadata schemas, and content playbooks)• Draft questionnaires and conduct client stakeholder interviews• Conduct brand research and perform competitive analyses• Distill and synthesize complex discovery findings into simple, cohesive storylines for client presentations
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Content Strategist
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Mar 2017 - Sep 2018
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Associate Content Strategist
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Aug 2015 - Mar 2017
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Content Strategy School Trainee
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Jun 2015 - Aug 2015
Huge Content Strategy School is an intensive, full-time training program that teaches the agency’s full approach to content strategy. Work includes inventorying and auditing client websites, extracting insights, conducting research and performing competitive analyses, and synthesizing findings to inform recommendations to fulfill the client's needs.
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9/11 Memorial & Museum
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Exhibition Developer
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Sep 2014 - May 2015
• Drafted copy for interactive media, web exhibitions, and physical label installations• Led the planning initiative for UI enhancement and feature prioritization for the 9/11 Memorial Registries website (“the Registries”) 2016 Phase 2 rollout• Managed user-generated content on the Registries website, including updating controlled vocabularies, reviewing flagged profiles, and responding to user inquiries• Researched and fact-checked new exhibition content• Managed the staff research library; responsible for collection development, budgeting, and fulfilling staff requests; maintained digital library records in Collective Access database
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Exhibition Research Assistant
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May 2013 - Sep 2014
• Drafted workflow and CTA copy, determined appropriate graphical control elements, and defined data collection parameters for the 9/11 Memorial Registries workflow• Conducted user acceptance testing on the Registries beta product; documented, synthesized, and communicated all UAT findings to the consultant• Performed all quality assurance testing on the Registries beta product, including running test cases and reviewing copy and design implementations• Drafted the Registries email copy for various personas and use cases• Standardized and parsed large data sets to be seeded into the Registries database before public launch• Developed policies and maintenance protocol for the post-launch Registries content manage• Performed UAT testing on multiple custom content management systems for Museum media pieces
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Sesame Workshop
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United States
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Media Production
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700 & Above Employee
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Publishing Intern
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Jan 2013 - May 2013
• Created and standardized metadata relationships between more than 700 digital assets in the Publishing Department’s new FileMaker Pro database • Researched and maintained spreadsheets of bibliographic information not located in the database • Scanned artwork and book covers for uploading into the database • Created and standardized metadata relationships between more than 700 digital assets in the Publishing Department’s new FileMaker Pro database • Researched and maintained spreadsheets of bibliographic information not located in the database • Scanned artwork and book covers for uploading into the database
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Rutgers University School of Communication and Information
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United States
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Higher Education
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100 - 200 Employee
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Teaching Assistant, Web Design 04:547:320:01/02
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Jan 2013 - May 2013
• Evaluated student websites based on document structure, HTML5 and CSS3 standards, and Steve Krug’s principles of web design and usability • Maintained records of student participation in weekly discussions and exercises • Provided grading support for two sections (70+ undergraduates) in the Information Technology and Informatics (ITI) Web Design class • Evaluated student websites based on document structure, HTML5 and CSS3 standards, and Steve Krug’s principles of web design and usability • Maintained records of student participation in weekly discussions and exercises • Provided grading support for two sections (70+ undergraduates) in the Information Technology and Informatics (ITI) Web Design class
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The Metropolitan Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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700 & Above Employee
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Digital Asset Management Intern
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Sep 2012 - May 2013
• Created relationships by linking object records in TMS with their corresponding digital image files in MediaBin • Performed original cataloging using The Museum’s controlled vocabulary for various digital assets including image, audio, and video files • Researched and located digital assets in the databases to be included in The Museum’s online galleries • Created relationships by linking object records in TMS with their corresponding digital image files in MediaBin • Performed original cataloging using The Museum’s controlled vocabulary for various digital assets including image, audio, and video files • Researched and located digital assets in the databases to be included in The Museum’s online galleries
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Cataloging & Research Associate
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Oct 2012 - Mar 2013
• Researched bibliographic and copyright information for more than 300 poetical works to be included in the archive • Collaborated with teammates to establish workflow and documentation standards • Corrected retroactive metadata and performed quality control analysis on team members’ spreadsheets • Researched bibliographic and copyright information for more than 300 poetical works to be included in the archive • Collaborated with teammates to establish workflow and documentation standards • Corrected retroactive metadata and performed quality control analysis on team members’ spreadsheets
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BUST Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Web Intern
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May 2012 - Jul 2012
• Developed and augmented various interface elements on the BUST website using HTML, CSS, and PHP • Designed and summarized the BUST LINE weekly email blast prioritized by the previous week’s Google Analytics statistics • Hyperlinked advertisements and embedded multimedia into BUST’s MagAppZine digital issues • Developed and augmented various interface elements on the BUST website using HTML, CSS, and PHP • Designed and summarized the BUST LINE weekly email blast prioritized by the previous week’s Google Analytics statistics • Hyperlinked advertisements and embedded multimedia into BUST’s MagAppZine digital issues
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Booklyn, Inc.
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United States
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Artists and Writers
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1 - 100 Employee
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Database Intern
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Mar 2012 - May 2012
• Corrected retroactive metadata and linked records in Booklyn’s newly migrated Collective Access web archive • Assisted with cataloging, processing, and digitizing the Marshall Weber Zine Collection presented at the ARLIS/NA 2012 Conference • Photographed and digitized new acquisitions for the online archive • Created new acquisition colophons and inventory spreadsheets for traveling exhibitions • Corrected retroactive metadata and linked records in Booklyn’s newly migrated Collective Access web archive • Assisted with cataloging, processing, and digitizing the Marshall Weber Zine Collection presented at the ARLIS/NA 2012 Conference • Photographed and digitized new acquisitions for the online archive • Created new acquisition colophons and inventory spreadsheets for traveling exhibitions
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Yorba Linda Public Library
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Yorba Linda, CA
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Library Clerk
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May 2010 - Aug 2011
• Registered new patrons following the library’s strict privacy and identification protocol • Updated and maintained patron records regarding overdue/lost articles and fines • Lent and received library-owned materials • Registered new patrons following the library’s strict privacy and identification protocol • Updated and maintained patron records regarding overdue/lost articles and fines • Lent and received library-owned materials
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Borders
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Retail
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700 & Above Employee
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Front of Store Merchandiser & Bookseller
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Sep 2007 - May 2011
• Merchandised product following the company's standards and/or customer demand • Designed and implemented window displays • Prepared and restocked all Front of Store merchandise • Provided excellent customer service by making custom recommendations, assisting customers with online orders, and answering customer service related questions. • Merchandised product following the company's standards and/or customer demand • Designed and implemented window displays • Prepared and restocked all Front of Store merchandise • Provided excellent customer service by making custom recommendations, assisting customers with online orders, and answering customer service related questions.
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Education
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Rutgers, The State University of New Jersey-New Brunswick
Master of Library & Information Science (MLIS), Digital Libraries -
Academy of Art University
BFA, Illustration