Experience

Silverbullet

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital transformation consultant

  • Aug 2021 - Present



MV Agusta Motor S.p.A.

• Italy
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• CRM and Digital Marketing

  • Feb 2019 - Jul 2021

  CRM implementation and management, sales and lead generation; Sales, Aftersales, e-commerce CRM campaigns management; MV Ride App Mobility App design and development; digital marketing planning and internal coordination (sales-aftersales-marketing); digital advertising management (Google PPC and search, social media); Social media management and content production. CRM implementation and management, sales and lead generation; Sales, Aftersales, e-commerce CRM campaigns management; MV Ride App Mobility App design and development; digital marketing planning and internal coordination (sales-aftersales-marketing); digital advertising management (Google PPC and search, social media); Social media management and content production.



BMW Group Italia

• Italy
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Aftersales CRM Specialist

  • Nov 2018 - Feb 2019

  Aftersales direct CRM campaigns planning (loyalization, upselling, services), execution and measurement; ROI and cross-business data analysis; CRM database quality management; data analysis for business planning.

• Brand Communication Specialist (Social media focus)

  • Jan 2016 - Feb 2019

  Managing social media communication for the BMW brand with total integration in the marketing mix. Social paid media management and special projects.Integration of social media across the owned digital touchpoints through data analysis and technical integrations.Chatbot design and development knowledge.Data management platform: design and development with external partners, performance analysis.General GDPR awareness and compliance of services.CRM integration in the digital activities, full-funnel measurement.



H-ART

• Italy
• Advertising Services
• 200 - 300 Employee

• Content Marketing Manager

  • May 2015 - Dec 2015



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Oct 2014 - May 2015

  Main clients: BMW Group Italia (BMW, BMW Motorrad, MINI), Mondelez International (Milka, TUC, Mikado), Juventus FC, Lenti, Hyundai, Cisco.

• Account Manager

  • Jan 2012 - Sep 2014

• Account executive

  • Sep 2010 - Jan 2012