Anni Ahola-Siikala

Head of Marketing Finland at Karo Healthcare
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki Metropolitan Area, FI

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Experience

    • Sweden
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Head of Marketing Finland
      • Mar 2023 - Present

    • Finland
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Head of Sales and Marketing. Member of the Management team.
      • Jul 2022 - Mar 2023

      My responsibilities were cooperation with external customers, communication and marketing. The customer projects were versatile and I acted as an internal project manager in terms of productization, defining the scope of the project and achieving the goals. I was able to acquire new customers and build lasting customer relationships. During the employment relationship, I created a strategic starting point for the future development of marketing and communication. Despite the relatively short working time, I learned a lot about production and its quality measures, business financing opportunities (business subsidies), product development strategy and quickly adapted to the organization and the management team. Show less

    • Finland
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Head of Pharma division - Country Manager Pharma
      • Jan 2015 - Feb 2022

      Company is a distributor of cosmetics and pharmaceutical products in Finland. As the Head of Pharma division, I directly reported to the Sirowa Pharma group leader. I was leading the Finnish Pharma team and operations, with the following key responsibility areas: • General Management and being in charge of the business strategy • Responsibility of P/L and Budgeting • Media, marketing and PR management; I worked together with different agencies and led a brand team • Preparing business cases for brand launches (food supplements, cosmetics, medical devices) • Planning and organizing events • Sales team management and acting as KAM for pharmacy chains Accomplishments: • When I started as the Head of Pharma, the company was in the rise. o In 5 years, Net sales increased multiple times (in millions) and the profit increased significantly (hundreds of thousands of euros). o We launched many new brands successfully in the Finnish market and entered into new co-operation agreements with manufacturers. • I built and led a motivated and engaged team. o My team sees me as a positive and hands-on leader with great analytical, interpersonal and organizational skills. o My supervisor says I have the ability to bring the team together and get the best out of each individual. Sector: Pharmaceuticals, Self-care categories Show less

    • Brand Manager
      • Jan 2014 - Dec 2014

      I was responsible of the whole lifecycle of the imported goods from different European manufacturers: from the brand launch to budgeting, marketing activities and reporting as well as co-operation with clients, field training, logistics management and editing of marketing materials. •My analytical mindset, persistence and interpersonal skills helped me to quickly learn a totally new business area. I was promoted (see above) just after 12 months of working in the company. My colleagues praised me for my efficiency and can-do approach. Sector: Pharmaceuticals, Self-care categories Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Assistant (temporary)
      • May 2012 - Sep 2013

      Together with one colleague we were responsible of market estimates, pricing for Nordic countries as well as planning, developing and following campaigns. I was also involved in organizing events. Position was a maternity leave substitute. Sector: Retail Together with one colleague we were responsible of market estimates, pricing for Nordic countries as well as planning, developing and following campaigns. I was also involved in organizing events. Position was a maternity leave substitute. Sector: Retail

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Market Research (Contract)
      • Feb 2011 - Jul 2011

      Master’s Thesis Project made in English: Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd. The thesis worked as a base for the future concept development in the schools of Engineering and Art&Design. • Published as a book: https://www.amazon.com/Creating-consumer-driven-business-cruise-industry/dp/3845403268 • During the process, it was important for me to outline the most important things about the whole, and to develop a network for obtaining and analyzing data. Sector: Marker Research / Tourism Show less

    • Recruiting Consultant
      • May 2010 - Dec 2010

      Handling sales and recruiting processes, acquiring new customers through surveys, contacts and company visits. On the later stage also recruiting interviews. Handling sales and recruiting processes, acquiring new customers through surveys, contacts and company visits. On the later stage also recruiting interviews.

    • Receptionist
      • Feb 2009 - May 2010

      Customer service, daily money business and other fitness centre related tasks. Also promotion and sales; direct marketing by phone or face-to-face. Customer service, daily money business and other fitness centre related tasks. Also promotion and sales; direct marketing by phone or face-to-face.

    • Customer Service
      • Sep 2008 - May 2009

      Customer service, cashier handling, packing and unpacking the deliveries as well as managing the stock room in Zara clothing store. Customer service, cashier handling, packing and unpacking the deliveries as well as managing the stock room in Zara clothing store.

    • Accounting Assistant (temporary employment)
      • May 2008 - Dec 2008

      Receiving and posting invoices with Basware Invoice Processing and Movex programs. In addition, payment terms management consisting of business areas in Finland, Sweden and Denmark. Receiving and posting invoices with Basware Invoice Processing and Movex programs. In addition, payment terms management consisting of business areas in Finland, Sweden and Denmark.

    • Finland
    • Retail
    • 100 - 200 Employee
    • Customer Service
      • Sep 2007 - Sep 2008

      Customer service, cashier handling and stocking in Suomalainen Kirjakauppa. Customer service, cashier handling and stocking in Suomalainen Kirjakauppa.

    • Shift Manager
      • Jan 2006 - Jun 2007

      McDonald's. Customer service, taking care of cleanness and preparing food. First as a restaurant worker and then as a trainer for new employees. As of February 2007 a shift manager with responsibility areas of accounts, inventories and waste calculations. McDonald's. Customer service, taking care of cleanness and preparing food. First as a restaurant worker and then as a trainer for new employees. As of February 2007 a shift manager with responsibility areas of accounts, inventories and waste calculations.

Education

  • Aalto University School of Economics
    Master of Science (M.Sc.) / KTM, Information and Service Management & Marketing
    2007 - 2012
  • Rotterdam School of Management
    Erasmus Exchange, Global Business and Stakeholder Management
    2011 - 2011

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