Experience

Extra Card

• United States
• Financial Services
• 1 - 100 Employee

• Head of Creative And Product Design

  • Nov 2022 - Present



Zumper

• United States
• Real Estate
• 100 - 200 Employee

• Creative Director

  • Jan 2021 - Aug 2022

  Build and lead internal creative team for Zumper. Lead the re-branding effort Zumper, as well as multiple B2C and B2B creative campaigns, driving brand awareness and customer engagement. Build and lead internal creative team for Zumper. Lead the re-branding effort Zumper, as well as multiple B2C and B2B creative campaigns, driving brand awareness and customer engagement.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Creative Director

  • Nov 2016 - Jan 2021

  Creative Director responsible for the online experience of all Amazon Devices, reporting to Global ECD. Oversaw a team of 10+ designers, Art Directors and Motion Artists. Led campaigns for device launches and company-wide events such as the launch of Echo Frame, Echo Loop, Fire TV 4k Stick, Fire Tablets and the September Alexa event in 2019. Creative Director responsible for the online experience of all Amazon Devices, reporting to Global ECD. Oversaw a team of 10+ designers, Art Directors and Motion Artists. Led campaigns for device launches and company-wide events such as the launch of Echo Frame, Echo Loop, Fire TV 4k Stick, Fire Tablets and the September Alexa event in 2019.



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Art Director

  • Sep 2015 - Nov 2016

  Created and managed all acquisition/new user facing creative including digital ads, interactive ads (Facebook Canvas), print and video ads. Created the first Mobile Campaign, Acquisition Campaign and the first Brand Spot. Collaborated closely with Facebook Creative team to explore new Facebook and Instagram ad format: Canvas, Facebook Live, Facebook Slideshows. Created and managed all acquisition/new user facing creative including digital ads, interactive ads (Facebook Canvas), print and video ads. Created the first Mobile Campaign, Acquisition Campaign and the first Brand Spot. Collaborated closely with Facebook Creative team to explore new Facebook and Instagram ad format: Canvas, Facebook Live, Facebook Slideshows.



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Art Director

  • Mar 2014 - Sep 2015

  Creative concept on branding and advertising projects. Created design solutions and applied to various media and formats: Print, Digital, Out of Home and animation/videos. Worked across platforms with external agencies, animation and engineering team to produce design-unified campaigns. Designed hand-typed Post-It note size poster for co-workers to resolve their distressed situations. Creative concept on branding and advertising projects. Created design solutions and applied to various media and formats: Print, Digital, Out of Home and animation/videos. Worked across platforms with external agencies, animation and engineering team to produce design-unified campaigns. Designed hand-typed Post-It note size poster for co-workers to resolve their distressed situations.



Freelance

• San Francisco Bay Area

• Freelance Senior Art Director

  • Aug 2010 - Mar 2014

  Freelance Graphic Designer/ Art Director at various startups and design firms in the US as well as South East Asia including: Pickwick & Weller, Formation 8, Travel Magazines (Vietnam), Dwelo, Lighthouse Creative Work, Polaris & Partners. Concept and design acquisition materials including banner ads, emails, booklets, posters, video ads as well as internal facing materials such as annual reports and pitching decks. Freelance Graphic Designer/ Art Director at various startups and design firms in the US as well as South East Asia including: Pickwick & Weller, Formation 8, Travel Magazines (Vietnam), Dwelo, Lighthouse Creative Work, Polaris & Partners. Concept and design acquisition materials including banner ads, emails, booklets, posters, video ads as well as internal facing materials such as annual reports and pitching decks.



Rockmelt

• Mountainview

• Creative

  • May 2013 - Aug 2013

  In charge of concepting and art directing a series of short commercials to promote Rockmelt Android app, online promoting materials on social media channels and S.W.A.G. Assist Design team creating motion graphic videos for product development. In charge of concepting and art directing a series of short commercials to promote Rockmelt Android app, online promoting materials on social media channels and S.W.A.G. Assist Design team creating motion graphic videos for product development.



Composition4

• San Francisco Bay Area

• Art Director Intern

  • Sep 2012 - Jun 2013

  Conceptualize creative campaign for clients such as: SF travel and SFPD. Create and present solutions to client Conceptualize creative campaign for clients such as: SF travel and SFPD. Create and present solutions to client



Travel Magazine

• Assistant Photographer

  • Jun 2009 - Dec 2010

  In charge of lighting and staging for fashion and commercial shootings. Managed and maintained photographic equipment for outdoor shooting. In charge of lighting and staging for fashion and commercial shootings. Managed and maintained photographic equipment for outdoor shooting.



Rossett Ltd

• Junior Graphic Designer

  • Jun 2008 - Aug 2009

  Managed typographical and photographical styles in poster and business card design for clients, such as Techcombank and Marinetime Bank. Made crucial corrections on final designs before printing. Logo design team member in branding project for Vietstar Bank. Managed typographical and photographical styles in poster and business card design for clients, such as Techcombank and Marinetime Bank. Made crucial corrections on final designs before printing. Logo design team member in branding project for Vietstar Bank.